2020 Hong Kong Loyalty & Engagement Awards Submission Template
The Submission Template for the Loyalty & Engagement Awards 2020 in Hong Kong, produced by Marketing magazine, includes details on entry requirements, client information, campaign specifics, and strategy outlines. The template provides a structured format for participants to showcase their campaigns effectively.
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Core Submission Document Template The Loyalty & Engagement Awards 2020 Hong Kong is produced by Marketing magazine, a publication of Lighthouse Independent Media 16/F, Yardley Commercial Building, 3 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852 2861-1882 Fax: + 852 2861-1336 www.marketing-interactive.com
Entry Details Please paste your client organisation/brand logo here Please provide the following information: 1. Name of Category: 2. Name of Campaign/Programme: 3. Name of Client Organisation: 4. Name of Brand: 5. Name of Agency: NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlighted in red. Marks may be deducted if the entry submission exceeds the outlined number of slides allowed
Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Maximum length of video is 3 minutes. Password (if any): Only ONE video (no longer than three minutes) is accepted for each entry. Please upload your video to YouTube and set the privacy settings to unlisted .
(10%) Max. 1 slide Basic information (as below). Describe the problem or challenge the brand faced. What was the competitor landscape? What was holding the brand back? What were the goals your brand wanted to achieve by tackling the challenge? What strategy were you using before this (if any) and why was it not working? Context Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:
(35%) Max. 2 slides, visuals included slide 1/3 Detail the plan devised to address your challenge Elaborate on the key considerations for choosing this over other platforms Elaborate on the strategy timeline, budget, creative and media considerations, etc. Strategy
(35%) Max. 2 slides, visuals included slide 2/3 Detail the plan devised to address your challenge Elaborate on the key considerations for choosing this over other platforms Elaborate on the strategy timeline, budget, creative and media considerations, etc. Strategy
(35%) Max. 2 slides, visuals included slide 3/3 Detail the plan devised to address your challenge Elaborate on the key considerations for choosing this over other platforms Elaborate on the strategy timeline, budget, creative and media considerations, etc. Strategy
(35%) Max. 2 slides, visuals included slide 1/2 How was the strategy executed and communicated to its audience? How did the delivery demonstrate best practice in planning and execution? What was the rationale behind the chosen dissemination platform/s? Activity
(35%) Max. 2 slides, visuals included slide 2/2 How was the strategy executed and communicated to its audience? How did the delivery demonstrate best practice in planning and execution? What was the rationale behind the chosen dissemination platform/s? Activity
(20%) Max. 2 slides, visuals included slide 1/2 Please provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve Provide clear statistics where possible Response
(20%) Max. 2 slides, visuals included slide 2/2 Please provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve Provide clear statistics where possible Response
