Understanding Clickbait and Its Consequences in Digital Citizenship Lessons

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Explore the intriguing world of clickbait in digital citizenship with hands-on activities to determine the most enticing headlines. Learn to identify and avoid clickbait traps while understanding the curiosity gap concept. Delve into the risks associated with clickbait and discover ways to stay safe online. Engage in discussions on the potential dangers of clickbait and how to handle encountering such content.


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  1. Digital Citizenship Lesson 15 CLICK THE BAIT!

  2. Level 1 | Digital Citizenship Activity: Dodging the Clickbait Which of these headlines would you click first? Why? Go Ahead and play that Video Game: It s Might Actually Be Good For You You Should Never Brush Your Teeth Without This Trick 80%of Kids Love Cupcakes New Study Shows Why You Won t Believe This! The Children s Story That s Actually True! Which one is the most popular headline? Analyze why. Lesson 15: Click the Bait! 02

  3. Level 1 | Digital Citizenship What Makes You Want to Click the Bait? The curiositygap is the space between what we know and what we want orneed to know! It refers to the desire of a person to figure out what s missing or what comes next. Marketers use this tool to keep their audience or customers engaged. Lesson 15: Click the Bait! 03

  4. Level 1 | Digital Citizenship Activity: Analyze This What do you think this headline means? Based on what we discussed, what do you think is the objective of the article? Have you come across such headlines on the internet? Share a few examples. What was the information and what was the bait? Go Ahead and play that Video Game: It s Might Actually Be Good For You Have you ever forwarded a clickbait before checking if it is real or not? What do you think that you should do next time? Lesson 15: Click the Bait! 04

  5. Level 1 | Digital Citizenship How Do You Know It Is Clickbait? Look for the telltale signs: It seems impossible or unbelievable. It tries to shock you. It refers to a celebrity or a popular topic. Check for words like epic, shocking, outrageous, amazing, mind blowing, you won t believe, etc. Check for things that you wish were true but just are not. Check for promises that you will learn a secret or prove that you are very smart. Lesson 15: Click the Bait! 05

  6. Level 1 | Digital Citizenship Possible Consequences of Clickbait Let s read about it! Click Here Click Here Lesson 15: Click the Bait! 06

  7. Level 1 | Digital Citizenship Discussion: Possible Consequences of Clickbait Can Clickbait be dangerous? How so? Please explain. What should you do if you see a clickbait headline or receive it forwarded to you? Lesson 15: Click the Bait! 07

  8. Level 1 | Digital Citizenship Activity: Express Quiz QUESTION 1 OF 5 Select one answer from the list below. Clickbait is created just to get clicks. Emails Headlines Phone calls Lesson 15: Click the Bait! 08

  9. Level 1 | Digital Citizenship Activity: Express Quiz QUESTION 2 OF 5 Select one answer from the list below. Which of the following are clues that something might be clickbait? It seems impossible or unbelievable. It tries to shock you with language like "You Won't Believe This!". It refers to a celebrity or popular topic. All of the above. Lesson 15: Click the Bait! 09

  10. Level 1 | Digital Citizenship Activity: Express Quiz QUESTION 3 OF 5 Select one answer from the list below. Arun is reading an article and sees a link that says "Go Ahead and Play That Video Game: It Might Actually Be Good for You". He is curious about why video games might be good, because his mother says they're a waste of time. Arun s interest in clicking this link is an example of: Advertising Curiosity gap Attitude Confluence Lesson 15: Click the Bait! 010

  11. Level 1 | Digital Citizenship Activity: Express Quiz QUESTION 4 OF 5 Select one answer from the list below. Most clickbait links are a type of . This means the more times people click on these links, the more money they make. Storyboard Curiosity gap Hacker Advertising Lesson 15: Click the Bait! 011

  12. Level 1 | Digital Citizenship Activity: Express Quiz QUESTION 5 OF 5 Select one answer from the list below. How confident do you feel about identifying a headline that might be clickbait? I feel very confident. I feel somewhat confident. I do not feel confident. Lesson 15: Click the Bait! 012

  13. Level 1 | Digital Citizenship Try This at Home! Create your own clickbait headline. Remember to use the clues from Part 1 and "The Curiosity Gap" to help you. Draw or insert an image next to the headline to make it really catchy. Lesson 15: Click the Bait! 013

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