Effective Communication in Workplace Safety Training

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This presentation covers the importance of effective communication in workplace safety training, emphasizing the elements of a communication plan, communication processes, and the realities of communication. It explores the consequences of failure to communicate safety information effectively and discusses how safety communication initiatives aim to change attitudes and behaviors. The Betari Box Model is also introduced to illustrate the link between attitude and behavior. Overall, the content stresses the significance of clear, timely, and evaluative communication in enhancing safety and productivity in the workplace.


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  1. Effective Communication Bureau of Workers Compensation PA Training for Health & Safety (PATHS) PPT-092-01 1

  2. Communication Plan The elements of an effective communication plan should include a clearly defined: Receiver Message Communication process Timeframe Evaluative process PPT-092-01 2

  3. Communication Process PPT-092-01 3

  4. Communications Process Message/ Medium Sender Receiver Experience Attitudes Skills Perceptions Verbal/non- written Email Web Pictures Experience Attitudes Skills Perceptions PPT-092-01 4

  5. Communication Process Input Feedback Personality/Style Climate View of others/self Complainant s behavior Communication skills How well you handle feedback PPT-092-01 5

  6. Realities of Communication Four Important Realities: Communication is the main way we exchange idea, needs and beliefs and get things done. Miscommunication is more prevalent than good communication. Communication is more psychological than anything; how you say something accounts for 80% of the meaning and impact. The best way to get good results in anything is to improve your style of communication. PPT-092-01 6

  7. EffectiveCommunication Why it Matters Failure to communicate safety information effectively can have serious negative consequences: - Incidents, injuries, and illness - Lost workdays - Reduced productivity and delays - Risk-taking by employees - Inability to comply with regulations - Higher workers compensation and health insurance costs PPT-092-01 7

  8. Safety Communication The main objective of any workplace safety communication or program is to change behavior. ??? How does a safety committee change attitudes toward safety or improve the way people work? PPT-092-01 8

  9. Betari Box Model MY ATTITUDE AFFECTS AFFECTS MY BEHAVIOR YOUR BEHAVIOR AFFECTS AFFECTS YOUR ATTITUDE PPT-092-01 9

  10. The As of safety Acknowledge Attitudes Assist Awareness Appreciate Action Approve Accountability PPT-092-01 10

  11. Safety Culture A mind set An attitude Safety messages must be designed into every aspect of the company Must be the company s vision a value for all employees PPT-092-01 11

  12. Challenges 1. Attitudes 2. Communication 3. Competing Priorities 4. Employee Buy-In 5. Creating Safety Awareness PPT-092-01 12

  13. Communication Process Four separate groups of workers seek information differently based on their perceived risk: Responsive individuals Avoidant individuals Proactive individuals Indifferent individuals PPT-092-01 13

  14. Communication Process It won t happen to me! I ve been doing this job for 15 years I m CAREFUL! I don t want to get (someone) in trouble! PPT-092-01 14

  15. Communication Convey your ideas Discuss concerns or objections Share important criteria and priorities Indicate how change will benefit this individual Present solutions that contain your priorities and those of the individual you are influencing PPT-092-01 15

  16. Communication Process Effective communication increases motivation The more people a communication goes through, the more distorted it becomes Effective communication reaches the heart as well as the mind Use it or lose it PPT-092-01 16

  17. Communication The danger in communication is the illusion that it has been accomplished. - George Bernard Shaw PPT-092-01 17

  18. Understanding What is Said Even the most seasoned has trouble coping with the ambiguities. The struggle to understand is carried out relentlessly by the most conscientious. PPT-092-01 18

  19. Communication Process Nothing is so simple it cannot be misunderstood. - Freeman Teague PPT-092-01 19

  20. Keys to Communication 1. Interactive 2. Informative 3. Positive 4. Productive PPT-092-01 20

  21. Safety Messages How to Communicate Workplace Safety Messages: Plan your safety messages like a mini advertising campaign Get personal Consistent, clear messaging (includes branding) The consequences of poor safety Multiple message placement PPT-092-01 21

  22. Safety Messages How to get employees engaged in your workplace safety message Watching it (training videos) Hearing it (discussion and feedback on safety issues) Reading it (posters, email, newsletter) PPT-092-01 22

  23. Communication Tips Use more Visuals Tell Stories Lead by Values Use Positive Language Involve Senior Management Keep it Simple Ask more why Questions PPT-092-01 23

  24. Safety Communication Employee suggestions Ergonomics Wellness programs Back Safety Fire Safety Workplace Violence Incident Investigations Electrical Safety Emergency Preparedness Slips, Trips and Falls PPT-092-01 24

  25. CommunicationObjectives Objectives should be: SMART SSpecific MMeasurable AAttainable RRelevant TTime-bound PPT-092-01 25

  26. Safety Culture Consideration to the prevention of injury to self and coworkers Continual improvement is the goal Involvement and thinking of all people in the safety process PPT-092-01 26

  27. Getting the Message Across Decide what your messages will be. Understand clearly whom the message is for. Consider using several different ways to communicate the same message. Select the best option for your audience. PPT-092-01 27

  28. Getting the Message Across Consider who should deliver it, and what credibility they have a good message badly delivered is lost. Consider whether the communication was effective. Plan your method of evaluating success before delivering the communication activity. To communicate effectively, keep it simple. PPT-092-01 28

  29. Effective Safety Messages The secret to developing highly successful safety communication is to use marketing-based tactics. Treating safety messages as a mini-marketing campaign will provide better safety performance, communication and camaraderie in the workplace. PPT-092-01 29

  30. Contact Information Health & Safety Training Specialists 1171 South Cameron Street, Room 324 Harrisburg, PA 17104-2501 (717) 772-1635 RA-LI-BWC-PATHS@pa.gov Like us on Facebook! - https://www.facebook.com/BWCPATHS PPT-092-01 30

  31. Questions Questions PPT-092-01 31

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