Explore Language Learning with the British Council SMS Service
Learn English with the British Council through their innovative SMS-based language learning tool, a collaboration between zMessenger and the British Council. Delve into grammar, sentence usage, synonyms/antonyms, and translations in Sinhala or Tamil. Receive push SMS messages with learning tips and vocabulary, along with pull SMS containing multiple choice questions. Enhance your conversational English skills with translations and questions in Sinhala or Tamil. Get feedback on your progress through reply messages and track your learning journey with three levels - Elementary, Intermediate, and Advanced.
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LEARN ENGLISH WITH THE BRITISH COUNCIL
ENGLISH WITH THE BRITISH COUNCIL Introduction Scope of the service Product Launches Price Model Strategy
INTRODUCTION Learn English with British Council is a language learning tool facilitated via SMS. The service is a result of collaboration between zMessenger & The British Council. Launched in 2011 July.
SCOPE OF THE SERVICE: SCOPE OF THE SERVICE: Grammar Sentence Usage Synonyms / Antonyms Translations in Sinhala or Tamil Language.
Push SMS: Push SMS: General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary. Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office. a colleague (n) - A person that you work with. Eg: this is John, a colleague office. from the
Pull SMS Pull SMS Multiple choice questions including odd one out and gap filling. Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going. Fill In the Blank. Yesterday wimming. ENG <space> (A) went (B) have gone (C) were going. we ____ Answer:
Conversational English Conversational English Conversational Push Sentence translations in Sinhala or Tamil: Ex: Message: Where's the hospital? = Ro:hala koheda? Conversational Pull Question: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = p ni. Seeni p ni rasayi. Where's the hospital? = Ro:hala koheda? Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = p ni. Seeni p ni rasayi
REPLY MESSAGES: Reply messages with answers followed with explanations. Ex: Well done! Use Past Simple to talk about single, completed events in the past. Performance report every 12 days. Well Done! Your results for learn English with the British Council is 36/42 Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary Intermediate. result is 10/12. to
THREE LEVELS: Elementary Level Intermediate Level Advanced level Subscriber level upgrade or degrade will be happen in 3 circumstances. Voluntary request by the subscriber 1. 2. Once the syllabus for a particular level is completed 3. Performance level exceeds the minimum required level (Only a suggestion will be sent)
Message sending Pattern Day 1 Day 1 Day 2 Day 2 Day 3 Day 3 Day 4 Day 4 Day 5 Day 5 Day 6 Day 6 Day 7 Day 7 Pull Push Pull Push Pull Push Pull Push Pull Push Pull Push Pull Push Odd Odd Week Week Pull Conv. Push Pull Conv. Push Pull Conv. Push Pull Conv. Push Pull Conv. Push Conv. Pull Push Pull Push Report Even Even Week Week Above Question pattern continues over the month.
Currently available with Dialog & Etisalat Mobitel to be join in the near future 20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000 Pricing Operator Operator Dialog Etisalat Mobitel Price Price - - Prepaid Prepaid Postpaid Postpaid 2 Rs. per day 25 Rs. for 15 Days 2 Rs. Per Day 60 Rs. Per Month
MARCOMS From Operator: BULK SMS , OBDs, E flyers, Leaflets , Website, Facebook & Digital Media From the British Council : Free General English Course at the Launch Worth 34,200 Rs. Free Library Memberships Work Shops
OPERATOR WEBSITE AND SOCIAL MEDIA http://www.britishcouncil.org/srilanka http://www.britishcouncil.org/srilanka- -projects learn learn- -english english- -at at- -the the- -touch touch- -of of- -a a- -button.htm projects- - button.htm
AWARDS BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.
PR COVERAGE BY THE BRITISH COUNCIL AND ZMESSENGER
STRATEGY Service can be activated by any basic phone user. Individual Evaluation. Content is available on different levels of difficulty Makes the service suitable for people with different levels of English Knowledge. Localized Content & Periodical supervision from Experts at the British Council. Marcom Support from the British Council. Product Expansion : IVR - To be introduced in November.
