Strategic Communication Plan for OASIS Program
Develop a comprehensive strategic communication plan for the OASIS Program focusing on campaign objectives, audience insights, communication strategies, implementation tactics, audience journey, and evaluation approach. Utilize the provided templates and images for a clear and organized plan. Ensure communication activities align with the goals of the program and consider the impact on target audiences.
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Presentation Transcript
Department crest goes here OASIS Plan Name of campaign TBC need image COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED
Department crest goes here Use this section to outline your objectives what is your communication activity trying to achieve ? Campaign objectives COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 2
Department crest goes here Use this section to outline your audiences and any insights you have on them Audience insight COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 3
Department crest goes here Use this section to outline your strategy use the insight to set out the approach you will apply. You will also need to cover proposition/messaging and channels. Strategy COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 4
Department crest goes here Use this section to set out how you will deliver your communications and what tactics you will use. Implementation COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 5
Department crest goes here Audiences Use this section to set out the journey you want your Audience to go on as a result of your communication activity Audience Think Feel Do How Eg - working mums More support available to help with childcare Govt understands their needs and is working to address them Increase in satisfaction with childcare offer Targeted paid social posts to audience Drumbeat of events, news stories COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 6
Department crest goes here Use this section to outline your evaluation approach. Follow the GCS Evaluation framework to set out how you evaluate your communications Evaluation inputs Outputs Outtakes Outcomes Organisational Impact Eg - content development No. of articles or broadcasts Awareness of issues Advocacy by third parties Uptake of service provided COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 7
Department crest goes here Use this section to set out campaign activity and when key milestones in the activity will be reached Timeline of activity Timing General activity in Pink; key milestones in Blue January February March April COMMUNICATIONS OFFICIAL SENSITIVE UNCLASSIFIED 8
