Empowering Burkina Faso Through Last-Mile Services for Agriculture and Health Sectors
This comprehensive plan focuses on delivering last-mile services to the agriculture and health sectors in Burkina Faso. Targeting farmers and the population, the initiative aims to improve livelihoods, safety, and resilience. Key messages promoting these services are conveyed through various channels including radios, TV, internet, cellphones, and non-media outlets such as extension workers and NGOs. The initiative also involves partnerships with research centers, ministries, NGOs, and international organizations to create and distribute the services effectively.
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Presentation Transcript
BURKINA FASO LAST MILE SERVICE TARGET AND MESSAGES Define target sector/audience Define specific group user within each target sector Define key emotional messages/ type of message Define delivering channels 1. Agriculture/ Husbandry 2. Health 1. Farmers 2. Population Safety, improved livelihood, resilience - Medias ( Radios , TV, internet, Cellphones) - Hors-Medias: extension workers, farmers organizations, NGOs
LAST MILE SERVICE DATA. TECHONOLOGIES AND PARTNERSHIPS 1. PET, Rainfall, temperature, SST, Onset/cessation, start/length of rainy season, water level. 2. Rainfall, temperature, wind, visibility, relative humidity, haze, water level. 1. Soil moisture, agricultural technologies, market pricing, socio-demographic data 2. Disease prevalence, socio- demographic data ICTs Determine weather and climate data required to underpin the service Determine additional data required Determine the technology required to deliver the message
1. Research centers, Ministry of Agriculture, NMHS, CONASUR, HNI, private sectors, NGOs, GSM companies, International Organizations, Medias. 2. Research centers, Ministry of Health, CSO, field workers, NGOs, CONASUR, and NMHS, private sectors, NGOs, GSM companies, International Organizations, Medias. Determine the partnerships needed to create and distribute the Last Mile service
