Creative Halloween Promotions Ideas for Retail Stores
Explore a variety of innovative Halloween promotions ideas shared by retail stores to attract customers, from hosting Trick or Treat events to themed recitals, social media contests, and engaging students in Halloween-themed activities. Embrace creativity and community spirit to make the most of this festive season and boost store engagement and sales.
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Breakout 1 Notes Halloween promotions. The National Retail Federation is estimating consumers will spend $9.1 billion during Halloween. What are you doing to attract customers to your store for fun Halloween promotions? Halloween event weekend - started out as a pet parade but that didn't work out well, so they changed it to Trick or Treat from 6 Ft. This year they're doing Trick or Treat to the Beat. Lots of stores/businesses coming & setting up spooky booths in parking lot - food trucks & live music etc. Super fun & community oriented. Trick or treating in lesson rooms. Apart from dressing up they dont do a special Halloween event/activities but looking for great ideas from the group. Just normal sales promos at this time of year Typically have not done much around Halloween. Likes idea of trick & treating in lesson studios. Halloween is like the new Christmas - you can get creative. Best year was when Halloween fell on a Sunday & so they opened & they were packed - parents really like Trunk or Treat. Witches Night Out you invite all your witches to head into your store for witches brew, music themed events like a uke circle etc Ask your neighborhood florist if they'll give you any wilted flowers, wrap in tissue & attach a coupon tied back to a creepy theme to return back for a 20% discount. Haunted Stockroom theme. Pre-black Friday sale right now to get rid of overstocked items. Fall social media promo ideas - Sleepy Hollow is the next town over from them so they participated in the Sleepy Hollow Halloween Parade - they had their band on the truck all dressed up in Halloween costumes. Great for social media. One music store in CA the manager is dressing up in a different costume every day in October for social media promo in conjunction with their 10th anniversary. Attention grabbing! Facebook costume contest is popular - get customers to pick winner & store provides a prize - gift cert to store. Whatever you do large or small make sure you take photos to promote it on social media
Breakout 1 Notes (cont.) Halloween promotions. The National Retail Federation is estimating consumers will spend $9.1 billion during Halloween. What are you doing to attract customers to your store for fun Halloween promotions? Have a recital come up that is going to be Halloween themed. Halloween videos for social. They decorated their store and recorded it for Tik Tok. They re planning on doing a halloween raffle. Washington DC location- they have trouble engaging customers in Halloween events. They hold a Halloween recital with their students. Partnered with Boo on the Hill and played Halloween songs on their ukulele. Parents tend to cancel lessons the day of because there are large events on the hill and they don t do makeups. Their employees are dressing up the week of Halloween. They re having a student showcase during October, that they theme it around halloween and have a costume contest after the showcase. The contest will be grouped by age since they get kids all the way up to people in their 70 s who dress up. It s a fun way to engage kids. They encourage little ones to wear costumes to their lessons and to pick a Halloween song to learn during their lesson. The offer a promotion for their students, that if they wear their costumes to their lesson the week of Halloween, they have a goodie bag they hand out. They don t include coupons or advertisement, so they keep it fun and easy- engaging the audience they already have. They used to do a lot of decorations but this year, they aren t sure if they will. After listening to everyone else, they feel they should do more. This has been inspiring for them. Don t do any holiday promotions but the staff will dress up the day of, if they choose to do so. They decorate the store window. Issue they have is that teachers are cancelling a lot of their lessons the day of Halloween. Also having the issue where teachers want to cancel their lessons the day of. Did a moaning myrtle wood promotion. All myrtle wood products were on sale the week of Halloween. Their town has a Halloween parade the Wednesday before Halloween and they have tried to do promotions in conjunction with that, but a lot of their students cancel that day since they participate in the parade.
Breakout 2 Notes Employee retention strategies Daily check in with every employee. Brief hello or more in depth - how can we best support them? Makes a big difference to feel valued & part of the team. Interviewing other music store owners to ensure their benefits/pay etc are comparable or better to others in the same area. Research this thoroughly so that employees feel valued & appreciated. Monthly newsletter highlighting individual employees doing great things, upcoming company events etc to keep communication lines open with employees. Sales report from previous day used to compliment 2 employees in some way ie positive reinforcement. Shows appreciation. You Made my Day Career progression - we can always use more people in NAMM YP program. Great opportunity for growth Paid training for employees to enhance employees skills. On the job training & mentoring. Daily check in with employees & teachers. Challenging finding training for retail sales associates. Plenty out there for repair techs. Product training from MI reps. Management Mastermind Group - once a month managers without exec team meet with an outside consultant - meeting without bosses present allows all managers to speak freely & help each other with problem solving. Heps with managers growth & development. Zoom training/meeting with sales team by an industry expert - helpful when its not you the manager but an outside expert Unique benefits - free music lessons for employees & discounted lessons for family members. Planet Fitness memberships to stay healthy & productive. IN store chair massages. Flex time scheduling.Aflac benefits. Employees have been clear that what they want are raises, given the current inflation. The issue they have had is people have outgrown their positions (i.e. have had babies, graduated college, etc.). Working on offering continuing education for their employees. She has been thinking about this topic a lot.
Breakout 2 Notes (cont.) Employee retention strategies They have been feeling the disconnect with their teachers and how they can keep them. They struggle with getting their teachers to feel like they are employees and part of the team. They tend to feel like they are less than. They are proactive about bringing as many employees as they can to NAMM, Napbirt and NASMD so they can meet other people and learn from others. Sometimes employees come to and end of their employment at the store and it s their job to continue to support them and help them find another opportunity in the industry. Choosing who goes to trade shows and conventions- determine how many they can take, how many they need to keep at the store and how they could get the most bang for their buck. Store managers and executive leadership to winter show and summer show would be for the retail staff. Largely based on who they see wants to be more involved and committed to their business. They ll take as many people as they can. They shut down their store to take their entire staff to the 2020 Summer NAMM. They hope Summer NAMM comes back as it s more affordable for them. Their social media and management people get a lot out of going to the show and attending Idea Center sessions. Their interns also get to go. Offer core benefits such as vacation, healthcare, 401k, etc. Offer dental reimbursements.
