Maximizing Google Ad Campaign Success Through Effective Keyword Selection
Google Ads play a significant role in digital marketing strategy, focusing on targeted keywords to reach potential customers. Understanding how Google Ads function, selecting appropriate keywords, and utilizing keyword analysis tools are crucial for optimizing campaign performance. The process involves bidding on specific keywords, considering Quality Score, and evaluating competitor keywords. By using tools like Google Keyword Planner and conducting thorough analysis, marketers can identify high-traffic, low-competition keywords to enhance ad visibility and engagement. This comprehensive guide provides insights into keyword selection best practices for a successful Google Ad campaign.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Unit 4: Promotion BECS C1 Week 11: 07.11.2022 Unit 4 Project Introduction
Unit 4 Project: Google Ad Campaign On Moodle, download the document: 07.11.22_Unit 4 - Project Option 2 - Google Ad Campaign Project Instructions.docx Check the context and the two main deliverables: 1. Writing the Ad 2. Marketing the Ad Deadline is 23:59h Friday 9thDecember 2022
How do Google Ads appear? How do Google Ads appear? The Google Ads auction is focused on keywords advertisers choose a list of keywords to target that are relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP We don t know these Source: https://www.wordstream.com/google-ads
What keywords should you choose? What keywords should you choose? Watch the video from Google Look at your competitors keywords Use a mixture of: shorter, general keywords (higher traffic, lower CTR) longer, specific keywords (lower traffic, higher CTR)
What keywords should you choose? What keywords should you choose? Your keywords should obviously be related to your website, as per the previous video. Using keyword analysis tools, you can find: Traffic Competition Try googling: high volume, low competition keywords
Using a keyword analysis tool Using a keyword analysis tool Without using the real Google Ads Keyword Planner (GKP), there are some alternatives: https://app.wordstream.com/fkt/app http://www.keywordspy.com/ https://www.thehoth.com/google-keyword-planner/ https://keywordtool.io/google https://searchvolume.io/ However, it is possible to access the GKP following these steps: https://ahrefs.com/blog/google-keyword-planner/ Then use this website or others to utilise the GKP: https://backlinko.com/google-keyword-planner
Tasks Tasks For now, focus on the following: 1. Discuss which keywords you think would be most suitable for your product/service: create a long-list 2. Use the Google Keyword Planner (GKP), along with some other websites, to get initial data on the traffic and CTR of your words: eliminate some to create a shortlist 3. Start to plan the structure of your written Google Ad
