Insights from "Thinking, Fast and Slow" and Neuroscience Advances

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Explore the shift in understanding human rationality from the mid-20th century to the present through works like "Thinking, Fast and Slow" by Daniel Kahneman. Delve into the impact of strong emotions on decision-making, the role of unconscious thinking in decision processes as discussed in "Strangers to Ourselves" by Timothy Wilson, and the illusion of control portrayed in cases of organic amnesia. Witness how advancements in neuroscience technologies, such as fMRI scanning, have revolutionized our understanding of unconscious behaviors and decision-making processes.


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  1. Thinking fast and slow Daniel Kahneman 2011 Winner of 2002 Nobel prize for economics

  2. Old view of rationality In the mid 20thcentury people were thought to be generally rational

  3. Old view of rationality In the mid 20thcentury people were thought to be generally rational Strong emotions interfere with rationality

  4. Old view of rationality In the mid 20thcentury people were thought to be generally rational Strong emotions cause interfere with rationality Ayn Rand Everything can be decided by logic and reason

  5. 21stCentury Neuroscience Technology advances changed everything: FMRI scanning

  6. 21stCentury Neuroscience Technology advances: FMRI scanning new ways of measuring unconscious behaviour

  7. 21stCentury Neuroscience Technology advances: FMRI scanning new ways of measuring unconscious behavior reversed 20thcentury view

  8. Strangers to ourselves Timothy Wilson Unconscious does most of our thinking and decision-making

  9. Strangers to ourselves Timothy Wilson Unconscious does most of our thinking and decision-making Unconscious: mental processes that are inaccessible to consciousness but that influence judgment, feelings or behavior.

  10. The illusion of control MrThompson (Oliver Sacks): Korsakoff s syndrome: organic amnesia

  11. The illusion of control MrThompson (Oliver Sacks): organic amnesia Not a problem! Invents new reality for every new incident nothing is the matter!

  12. The illusion of control MrThompson (Oliver Sacks): organic amnesia Not a problem! Invents new reality for every new incident nothing is the matter! Post hypnotic suggestion

  13. The illusion of control We have at least two personalities Personality assessments: conscious unconscious

  14. The illusion of control We have at least two personalities Personality assessments: conscious unconscious Split brain patients confabulation

  15. System1 thinking Instantaneous, generated unconsciously.

  16. System1 thinking Instantaneous. Generated unconsciously: experiences genetics practice

  17. System1 thinking Instantaneous. Generated unconsciously: experiences genetics practice defended or acted upon by System 2 conscious brain (prefrontal cortex)

  18. System 2 Consciousness is the press secretary not the President

  19. Attention & Effort System 2(consciousness) is the supporting actor who thinks he s the hero

  20. Attention & Effort System 2(consciousness) is the supporting actor who thinks he s the hero Its operations are effortful and it is lazy

  21. System 2: slow thinking Deliberate Hard work Orderly Needs to be activated

  22. System 2 slow thinking is very important Monitors the appropriateness of your behavior in a social situation

  23. System 2 slow thinking Monitors the appropriateness of your behavior in a social situation Thinks ahead to long term consequences eg of not exercising, over-eating etc

  24. System 2 slow thinking Monitor the appropriateness of your behavior in a social situation Thinks ahead to long term consequences eg of not exercising, over-eating etc Check the validity of a complex logical argument

  25. System 1 System 2 Both active when awake Automatically generates suggestions Intuitions Impulses

  26. System 1 System 2 Both active when awake Automatically generates suggestions Intuitions Impulses Usually accepts suggestions Belief

  27. System 1 System 2 Both active when awake Automatically generates suggestions Intuitions Impulses Usually accepts suggestions Belief Voluntary actions

  28. Slow thinking = hard work Self control Cognitive effort Consumes glucose

  29. Slow thinking = hard work Self control Cognitive effort Consumes glucose Ego depletion (we become more suggestible)

  30. Oscar Pistorius February 15th news of shooting, System One reacts a woman has been killed by a man domestic violence

  31. Oscar Pistorius February 15th news of shooting, System One reacts a woman has been killed by a man domestic violence stories and rumors begin to circulate

  32. Feeding the Associative machine Oscar is trigger happy Tasha s

  33. Feeding the Associative machine Oscar is trigger happy Tasha s Jealous of rugby playing boyfriend

  34. Feeding the Associative machine Oscar is trigger happy Tasha s Jealous of rugby playing boyfriend Screams of fight overheard

  35. Feeding the Associative machine Oscar is trigger happy Tasha s Jealous of rugby playing boyfriend Screams of fight overheard Prosecuted for murder

  36. The Associative Machine Spreading cascade of activity in the brain activating memories and emotions:

  37. The Associative Machine Spreading cascade of activity in the brain activating memories and emotions: Likes Coherency Each element is connected Each supports and strengthens the others Self reinforcing cognitive, emotional and physical pattern

  38. Priming and associations Everything that happens around you effects the state of your memory

  39. Priming Everything that happens around you effects the state of your memory depending what you have just heard and seen you are ready to recognise and respond to associated objects and concepts

  40. Priming Everything that happens around you effects the state of your memory depending what you have just heard and seen you are ready to recognize and respond to associated objects and concepts SO _P

  41. Cognitive Ease Repeated experience Ease

  42. Cognitive Ease Repeated experience Feels familiar Ease

  43. Cognitive Ease Repeated experience Feels familiar Clear display Ease

  44. Cognitive Ease Repeated experience Feels familiar Clear display Feels effortless Ease

  45. Cognitive Ease Repeated experience Feels familiar Clear display Feels effortless Ease Primed idea

  46. Cognitive Ease Repeated experience Feels familiar Clear display Feels effortless Ease Primed idea Feels good

  47. Cognitive Ease Repeated experience Feels familiar Clear display Feels effortless Ease Primed idea Feels good Good mood (with friends Around braai)

  48. Cognitive Ease Repeated experience Feels familiar Clear display Feels effortless Ease Primed idea Feels good Good mood (with friends Around braai) Feels true

  49. Anything that makes associations easier will bias beliefs Repetition makes people believe falsehood Familiarity is hard to distinguish from the truth

  50. Minds made up As trial begins: My dentist My painting friend

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