Implementing e-Business Tools for Micro Enterprises in Pelagonija Region

This study focuses on the need for implementing e-business tools in micro enterprises in the Pelagonija region. It examines the current level of digitalization and its impact on finance, production, and marketing. The study also highlights the potential for productivity growth compared to the EU average.

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• public finance support
• e-business tools
• micro enterprises
• Pelagonija region
• digitalization
• finance
• production
• marketing
• productivity growth

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Uploaded on Dec 09, 2023 | 1 Views

Presentation Transcript

1. Public finance support need for e- business tools implementation within the micro enterprises in Pelagonija region Dr Anastas Djurovski

2. Production Sector n=36 Services sector n= 95 In which area do you use digitalization In which area do you use digitalization General Management 36 100.00% General Management 95 100.00% Finance 25 69.44% Finance 82 86.32% Service product preparation Production 15 41.67% 95 100.00% Marketing 25 69.44% Marketing 65 68.42% Production Services

3. Which tools do you use mostly? Which tools do you use mostly? Production Services General Management General Management Average Management Phone apps 36 100.00% Phone apps 95 100.00% 100.00% 49.47% E mail 31 86.11% E mail 95 100.00% 93.06% Special software (company tailored) 4 11.11% Special software (company tailored) 15 15.79% 13.45% Platforms 5 13.89% Platforms 22 23.16% 18.52% Digital markets 10 27.78% Digital markets 16 16.84% 22.31% 47.78% 51.16% Finance Finance Finance Accounting software 36 100.00% Accounting software 95 100.00% 100.00% 67.45% Bank correspondence 32 88.89% Bank correspondence 95 100.00% 94.44% Money market 0 0.00% Money market 15 15.79% 7.89% 62.96% 71.93% Production Service product preparation Products Computerized machines 5 13.89% Computerized machines 28 29.47% 21.68% 14.53% Automated software 1 2.78% Automated software 39 41.05% 21.92% Robots 0 0.00% Robots 0 0.00% 0.00% 5.56% 23.51% Marketing Marketing Marketing Web sites 28 77.78% Web sites 63 66.32% 72.05% 61.98% Free advertizing tools 36 100.00% Free advertizing tools 71 74.74% 87.37% Paid advertizing tools 10 27.78% Paid advertizing tools 24 25.26% 26.52% 68.52% 55.44%

4. % of digitalization by Business Operations 80.00% 67.45% 70.00% 61.98% 60.00% 49.47% 48.36% 50.00% 40.00% % of digitalization by Business Operations 30.00% 20.00% 14.53% 10.00% 0.00% Management Finance Products Marketing Average

5. Digitalization of SME's by Business Operations in % 80.00% 68.52% 70.00% 62.96% 60.00% 47.78% 50.00% Products 40.00% 30.00% Poly. (Products) 20.00% 5.56% 10.00% 0.00% Management Finance Products Marketing

6. Digitalization of SME's by Business Operations in % 80.00% 71.93% 70.00% 60.00% 55.44% 51.16% 50.00% Services 40.00% Linear (Services) 30.00% 23.51% 20.00% 10.00% 0.00% Management Finance Products Marketing

7. Digitalization of SME's by Business Operations in % 80.00% 71.93% 70.00% 60.00% 55.44% 51.16% 50.00% Services 40.00% Linear (Services) 30.00% 23.51% 20.00% 10.00% 0.00% Management Finance Products Marketing

8. Average digitalization in Macedonia =48.35% Digitalization in the production process is only 14.53% while in EU it is above 25%.

11. GDP Projections 1600 1400 1200 1000 With current SME digitalization status 800 With digitalized SMES 600 400 200 0 2012 2013 2014 2015 2016 2017 2018 2019 2022 2023 2024 2025

12. Lost GPD Lost GDP with current SME digitalization 56 54.674633 54 53.20146069 52 51.76798204 50.37312754 50 49.01585649 Lost GDP with current SME digitalization 48 47.69515622 46.41004135 46 44 42 2017 2018 2019 2022 2023 2024 2025

13. Lost revenues Lost revenues with current SME digitalization 2.8 2.7 2.6 2.5 Lost revenues with current SME digitalization 2.4 2.3 2.2 2.1 2017 2018 2019 2022 2023 2024 2025

14. Productivity Growth potential compared with EU Average = 529%