Mastering the Rhetorical Situation in Writing

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Explore the key elements of the rhetorical situation - culture, context, writer, audience, purpose, topic, genre, and audience. Understand how factors like age, experiences, and education influence your writing. Learn how context, timing, and cultural significance shape the need for writing, all while considering the impact on persuading, informing, educating, or entertaining your readers.


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  1. Understanding Writing: The Rhetorical Situation PURDUE OWL STAFF Brought to you in cooperation with the Purdue Online Writing Lab

  2. What is a Rhetorical Situation? Rhetoric: Using language effectively to persuade, inform, educate, or entertain. Rhetorical Situation: The circumstances in which you communicate.

  3. The Rhetorical Situation Culture Context Writer Audience Purpose Topic

  4. The Writer Your culture, personal characteristics and interests affect what you write about and how you write it.

  5. Factors Factors which can affect your writing: Your age Your experiences Your gender Your location Your political beliefs Your parents and peers Your education

  6. Purpose Entertain Call for action Inform My Purpose Educate Shock Persuade

  7. Genre A genre is a category or type of writing. Genres hinge upon purpose and the needs/expectations of the projected audience. Examples: fiction, autobiographical story, news article, review, letter to the editor/editorial, rhetorical analysis, criticism, persuasive essay.

  8. Audience Your audience is to whom you are writing. Many of the same factors which affect the writer also affect the audience, including: Age Social class Education Past experience Culture/subculture

  9. Topic A topic is what you will write about. May be broadened or narrowed depending on the length of your writing and your interest. Topics should be appropriate to the rhetorical situation you are in.

  10. Context Contextis the situation which generates the need for writing. Context is affected by the: Time period or timing Location Current events Cultural significance

  11. We Have Covered Remember the components of the rhetorical situation: 1. Writer 2. Purpose 3. Audience 4. Topic 5. Context 6. Culture

  12. Where to Go for More Help Purdue University Writing Lab, Heavilon 226 Check our web site: http://owl.english.purdue.edu Email brief questions to OWL Mail: https://owl.english.purdue.edu/contact/owlmailtutors

  13. The End UNDERSTANDING WRITING: THE RHETORICAL SITUATION Purdue OWL staff Brought to you in cooperation with the Purdue Online Writing Lab

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