Enhancing Accountability and Communication Strategies in Organizations

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Explore the essential components of accountability and communication in organizations through a comprehensive presentation by Gideon Gobusamang Nkala, Director of Communications and Advocacy. Delve into the definitions of accountability and communication, the role of stakeholder engagement, stakeholder identification, engagement plans, monitoring initiatives, and more. Gain insights into fostering meaningful interactions with stakeholders and ensuring transparency in decision-making processes.


Uploaded on Aug 13, 2024 | 0 Views


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  1. Accountability and Communication Presentation by Gideon Gobusamang Nkala Director: Communications and Advocacy 1

  2. Definition of Terms Accountability: A deliberate process through which an institution ensures those that are affected by its decisions have a say or are informed of these decisions in a timely and meaningful way. Using power responsbly; explaining what the organisation has done and why. Following the Stakeholder engagement process Communication: The disseminating of information using various sources and platforms for information and educational purposes. 2

  3. Communication and Communication and Participation Participation CA uses Communication as a means to be accountable to its stakeholders. When stakeholders are informed and educated about their role they participate meaningfully. 3

  4. Stakeholder identification The CA has many stakeholders but it has prioritised: Competition Commission CA employees Ministry of Trade Business Community Other Regulators (MOUs) Government ministries and departments Judiciary Media Public 4

  5. Stakeholder Engagement Plan/Initiatives Formal engagements: MOUs, workshops (govt, media and judiciary training), conferences, exhibitions, public hearings, open days, merger notices/decisions, guidelines. Broadcasting: Tv/Radio advertisements. Print: Newspaper columns, interviews, adverts, press statements, annual report. Press Conferences. Electronic: Website, social media, e-newsletter. 5

  6. Monitoring Initiatives Surveys: stakeholder satisfaction, perception and awareness surveys. Evaluation forms from public interaction DPSM and MTI Ratings 6

  7. Thank you Competition Authority Plot 28, Matsitama Road, Main mall Private Bag 00101 Gaborone, Botswana (+267) 3934278 (+267) 3121013 Competition Authority - Botswana @CompetitionBots www.competitionauthority.co.bw CA@competitionauthority.co.bw 7

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