Captions Analysis for Celebgram Product Endorsement Photos
This research delves into the analysis of photo captions from Bulan Sutena and Sandrina Michelle for various products, including e-commerce, fashion, facial skincare, and more. The study explores the language used in Celebgram product endorsements, focusing on advertising text material. Descriptive analysis and a literature review form part of the methodology, examining the meanings associated with different product categories.
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CAPTIONS FOR CELEBGRAM ENDORSEMENT PRODUCT PHOTOS AND THEIR MEANING FIELDS RONI NUGRAHA SYAFRONI UNIVERSITAS SINGAPERBANGSA KARAWANG Presented at the Conaplin 16, July 17-18, 2023
This research Analyzing Bulan Sutena and Sandrina Michelles photo captions -> E-commerce, fashion, facial skin care, photo art, chocolate drink, prepaid provide, and restaurant product Social Media: Instagram -> Celebgram Product Endorsement -> Bulan Sutena and Sandrina Michelle Language Education -> advertising text material grade 8 INTRODUCTION
1. Chaer: Linguistics Theories 3. Arnaiz: Advertising Text Material 2.Astuti: Social Media LITERATURE REVIEW
Descriptive Analysis 2. Documentation Review: Photos from Bulan Sutena and Sandrina Michelle s Instagram account 1. Literature Review: theory from Chaer's book and other semantic journals METHOD
1) E-Commerce Product Endorsement The field of meaning related to e-commerce products in this photo caption is selalu makeup sendiri; Eyebrow, Blush on, Lip products, dan lain2. RESULTS AND DISCUSSION
2. Fashion Product Endorsement The field of meaning related to fashion product in this photo caption is OOTD check!; Suka banget sama jeans; Baru aja launching summer collection.
3) Facial Skin Care Products Endorsement The field of meaning related to facial skin care product in this photo caption is lagi breakout parah??; pakai varian Acne Series by Eglow Platinum; Kandungan Oleanolic Acid, Antioxidant & HA lohh yang bagus; membasmi jerawat meradang, menghilangkan bruntus.
3). Facial Skin Care Products Endorsement The field of meaning related to facial skin care product in this photo caption is yuk maskeran; Untuk kulit berminyak, berkomedo serta berjerawat artinya kita butuh eksfoliasi!; bisa pakai Herbalism Mugwort Mask; kandungan Green Tea Powder, Mugwort Extract dan Bamboo Charcoal; membersihkan pori- pori; mengangkat sel-sel kulit mati pada wajah; kulit lebih fresh cerah dan sehat; sudah dermatology tested dan clinically tested for non-irritant.
4) Photo Art Product Endorsement The field of meaning related to photo art product in this photo caption is yg pengen fotonya diart kek gini; cari kado buat temen, keluarga, dan pacarnya; utk order disni yaa
5) Chocolate Drink Product Endorsement The field of meaning related chocolate drinks product in this photo caption is Seger pokoknya; kuy cobain.
6) Prepaid Provide Product Endorsement The field of meaning related to prepaid providers product in this photo caption is Gara-gara Combo Sakti @telkomsel; mau isi ulang paketnya kayak Cuma 5 langkah; buat internetan & main medsos sepuasnya!; bisa ikutan Rezeki Combo Sakti lagi; hadiahnya mulai dari saldo LinkAja, handphone, Samsung, motor Honda Beat, ampe Honda Mobilio.
7) Restaurant Product Endorsesment The field of meaning related to restaurant product in this photo caption is Pankapan mampir nae guys; Disana tu makanannya murah + enak and ada spot foto yg instagramable bangett; Makannyaa buruan kesana; dijamin ngk nyesel deh.
Several vocabularies that are characteristic of advertising language Students can learn to make advertisements by writing advertising language according to the example of the meaning field 8. Relevance to Class 8 Advertising Text Material The theme and title of the advertisement made by the students later, of course, is given by the teacher
Analysis of Bulan Sutena and Sandrina Michelle s endorsement product captions Social Media: Instagram Semantics Theory Advertising Text Material CONCLUSION
