Supporting Italian SMEs in International Markets with Innovative Digital Tool
The Italy Meets Vietnam initiative led by Riccardo Honorati Bianchi, CDP, aims to support Italian SMEs in exporting and internationalizing their businesses. The tool facilitates networking between Italian and foreign companies, creating safe and reliable business relationships. With a focus on multiple countries, the tool offers features like virtual networking, B2B meetings, and access to analysis and data, providing SMEs with a platform for growth and opportunity.
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Italy meets Vietnam Riccardo Honorati Bianchi, CDP
Scope of the initiative The tool is aimed at supporting the export and internationalization of Italian companies, particularly SMEs, facilitating their access to international markets. This innovative digital tool is capable of creating quality networks between Italian and foreign companies, facilitating the start of business relationships within a safe, reliable and functional environment.
Focus countries One year and half after its launch, the tool is already active in nine countries and its operation will be progressively rolled out to other priority geographical areas for the export and internationalization of the Italian economic system. Q1 2022 2022 2023 Tool launch Evolution in other priority areas Expansion of focus countries USA Indonesia India Mexico Japan South Africa Morocco China Brasil South Korea Vietnam
Features Caratteri stiche Virtual networking Database Algorithm Registration Companies register for the tool, entering their business objectives and the profile of foreign counterparties they wish to meet. Match News & Events B2B Meetings Registered companies will be able to participate in events and webinars and access news, insights and interviews with experts from the main target markets. The parties discuss business opportunities in virtual meetings on the tool, with the option of using an interpreting service. The algorithm matches Italian and foreign companies based on business intentions and degree of affinity. Enterprises can immediately request a meeting with foreign companies of interest.
Benefits for SMEs FEATURES Easy, secure and intuitive Usable through a dedicated app Also accessible via SPID Available in 9 languages Free of charge NETWORKING ASSISTANCE Customer service Dedicated team for finding new partners, organizing B2B meetings and participating in events Interpreting service for B2B meetings Access to a network of selected foreign companies thanks to a network of institutional partners in the focus countries ANALYSIS AND DATA EFFICIENCY Reduced travel costs related to the start of business relationships and participation in digital events and fairs Access to analysis and data on target countries and opportunities offered by Multilateral Development Banks (e.g. Business Matching Tenders) INSTITUTIONAL PARTNERS In case of commercial agreements, to facilitate business development, companies can request services and tools offered by CDP and the project partners (SIMEST, SACE, ICE, CONFINDUSTRIA) 5
Aziende coinvolte Main results of the first year of operation Thanks to numerous events and engagement initiatives, registrations for the tool exceeded launch expectations in its first year of operation. +50 Digital events 900 5,500 registered companies 55% Italian B2Bs organised 45% Foreign +200K Platform views +5,000 companies participating in the events, B2B As of June 2023
Italian companies using the tool Today the platform counts on 3,000 registered Italian companies, of which 95% are SMEs. 20% Lombardia Agrobusiness and food B 32% 14% Lazio Software & IT B 18% 11% Piemonte 9% Campania Plastics manufacturing B 13% 9% Emilia-Romagna 8% Furniture and furnishings B 12% Veneto 6% Puglia B Machinery and Equipment 11% 6% Toscana 4% Sicilia, Marche Construction material B 7% 3% Abruzzo, Friuli Fashion and clothing B 7% 1% Basilicata, Calabria, Liguria, Molise, Sardegna, Trentino, Umbria, Val D Aosta
Foreign companies using the tool There are almost 2,500 registered foreign companies, a number that is constantly growing thanks to the network of institutional partners in the countries where they operate. Consultancy and technological B 17% 8% USA 18% China Furniture & Furnishing B 13% 11% Japan 6% Morocco Automotive B 11% B 11% Trade in goods Packaging B 9% 3% South Korea Fashion and clothing B 9% 18% Mexico 19% India Food & beverage B 9% 5% South Africa 8% Brasil Other sectors B 21% 3% Indonesia 9 Riservato Confidential
Thank you riccardo.honoratibianchi@cdp.it
