Member Retention Strategies and Recruitment Campaign Updates
Effective member retention strategies are crucial for organizations, as highlighted in the detailed overview of key initiatives and the progress of a recruitment campaign. The working group's efforts, along with initiatives focusing on young physicians and tailored resources, aim to maintain and attract members. Ongoing recruitment activities, including targeted outreach and engagement, play a vital role in achieving membership goals.
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Presentation Transcript
MEMBER RETENTION re tain r t n/ verb continue to have (something); keep possession of.
RECRUITMENT CAMPAIGN FINAL NUMBERS Recruitment Goal: 1,089 members Recruited: 957 members (88 percent of goal) 531 associate 320 active 48 federal services 58 International and other PLUS an additional 741 resident members
MEMBERS: MEMBER RETENTION WORKING GROUP Bradley C. Haves, DPM Sarah Abshier, DPM Jane Andersen, DPM Role Diane Branks, DPM Help to identify opportunities to serve DPMs, in particular younger physicians. Christopher Browning, DPM Jeffrey R. DeSantis, DPM Review and contribute to ongoing member retention campaign. Dennis R. Frisch, DPM Bradley L. Jimerson Help to identify resources for APMA components to utilize for member retention. Carl Kihm, DPM Bruce Kramer, DPM Activities Karen Lambert Reviewed Member Stats, Brand Audit outcomes, and Educational Needs Survey results Robert M. Sage, DPM Lori Sales Cutler Brainstormed services to meet needs of YPs Sarah N. Standish, DPM Rebecca Sundling, DPM, MPH Conducted a SWOT analysis on serving YPs Jordan Womack, DPM James R. Christina, DPM Beth Shaub and Catherine Davidge
KEY RETENTION INITIATIVES Young Physician Transition Series Educational Needs Task Force Monthly Emails by Segment Promote Specific Resources Emphasis on Final Year Residents and Associate Members Partner with Components Membership Stakeholders Calls Quarterly Reporting Current, Upcoming, and Past Initiatives Q&A Membership Toolkit Revised Webpages
RECRUITMENT IS ONGOING Key Initiatives Monthly emails and other outreach BOT outreach to non-member Residency Directors Key Talking Points Your own experience! Why are YOU a member? www.apma.org/services
