The Unconventional Marketing Strategies of Beyoncé
Beyoncé's innovative marketing tactics, such as surprise album releases and unexpected announcements, have captivated audiences and generated immense buzz. From pulling off a Super Bowl hat trick to releasing socially conscious albums like Lemonade, Beyoncé's strategic promotion techniques continue to redefine the music industry.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
BEYONC JODIE KUSHNER EMSY PETERSEN
PULLING A BEYONC pulling a Beyonc is a term used because of the way she is promoted and marketed With Beyonc 's promotion it all comes in surprise announcements and providing something unexpected For example, at the 2016 Super bowl half time show she announced her Formation world tour at the end of the show The announcement reached an average of 111.9 million viewers, making it the third largest TV audience in history Her Super Bowl performance also caused an uproar as her backing dancers were dressed as black panthers- this created further publicity for her as people protested against her https://www.youtube.com/watch?v=I-laSZX_qs0 Beyonc just pulled off a Super Bowl hat trick. In addition to releasing a new single and performing during the Half Time Show, Beyonc just announced that her Formation World Tour will launch on April 27th. (Opam, 2016)
BEYONC - LEMONADE (2016) In 2016, Beyonc released her latest album Lemonade. Lemonade is an album about being cheated on which was dropped totally out of the blue a few months after Jay-Z had allegedly cheated on her but even though the album was supposed to be aimed towards Jay-Z it was only released on Tidal, Jay-Z s streaming site. This was a great way for both artists to get a huge income. Before any hint of new music from the artist was announced she released a 5 - 7 minute video promoting the album although it left people guessing as to what it was, until it was announced the album was available on Tidal https://www.youtube.com/watch?v=gM89Q5Eng_M
As well as this: The album features famous guests including Kendrick Lamar on a track, Serena Williams in one of the videos and Trayvon Martin and Eric Garner all make cameos This helps to attract more people to the album and also draws in fans of the celebrities featured on Lemonade The album seeks to help the public delineate feminism, especially black feminism, misogyny, and society s racial tensions. Once again, the strong message behind the album also raises awareness for it as more people are inclined to support the album as it is fighting for a good cause
BEYONC BEYONC(2013) In 2013, Beyonc released her self-titled album. This album wasn t promoted in the slightest before its release but yet its such a successful album. On the release date for the album Beyonc posted a video on her Instagram about her new visual album with just a caption saying surprise! . https://instagram.com/p/h2YFO6Pw1d/ This album features 14 audio tracks on the first cd and 18 visual tracks on the second. After the album was finally released she started to promote the album in some of the best ways. A few days later on the very last date of her world tour The Mrs. Carter Show she performed the song XO which was a new track from the album. She also took the opportunity with performing Drunk in love at the 56th annual Grammy awards and to promote the album further her and Jay-Z did a stadium tour On the Run .
IVY PARK. Another promotional thing Beyonc has done is announce in 2014 that she will be creating a clothing line in partnership with Topshop and it was officially released in 2016. the release date was pushed back from 2015 but was promoted with Beyonc doing a cover shoot for Elle magazine. This being released just 9 days before the album Lemonade.
The announcement that Beyonc's having twins will also bring her lots of promotion and there s no doubt that the way and timing of the announcement was carefully planned
BIBLIOGRAPHY: BIBLIOGRAPHY: Opam, K. (2016) Beyonc announces formation world tour during the super bowl. Available at: http://www.theverge.com/2016/2/7/10934418/beyonce-formation-world-tour-super-bowl-2016 (Accessed: 2 February 2017). Entertainment Tonight (2016) WATCH: Beyonce Slays at super bowl 50, then makes world tour announcement! Available at: https://www.youtube.com/watch?v=I-laSZX_qs0 (Accessed: 8 February 2017). PRODUCTIONS, E. (2017) Jay Z PHYSICALLY ATTACKED by Beyonce s sister Solange. Available at: http://www.tmz.com/videos/0_6lrpg6kh/ (Accessed: 8 February 2017). →, V. (2017). Beyonce s Lemonade: Marketing Genius. [online] CoPromote Blog. Available at: https://blog.copromote.com/2016/04/29/beyonces-lemonade-marketing-genius/ [Accessed 2 Feb. 2017]. Rubano, J. (2017). The Brilliant Marketing Strategy Behind Beyonc s Lemonade. [online] Candoideas.com. Available at: https://www.candoideas.com/blog/the-brilliant-marketing-strategy-behind-beyonc%C3%A9s- lemonade [Accessed 8 Feb. 2017]. Social Media Today. (2017). Beyonc and the Value of Surprise Marketing. [online] Available at: http://www.socialmediatoday.com/marketing/beyonce-and-value-surprise-marketing [Accessed 2 Feb. 2017].
