Progress in Cloud Communications Strategy for Canadians and Employees
Demonstration of important progress in providing modern application platforms to departments for better service to Canadians through the Cloud. The Cloud Story gaining momentum in summer and fall. Key elements include security protocols, workload movement to the cloud, and showcasing progress to GC partners. Engaging employees throughout the cloud journey is vital. Communication strategy development with key stakeholders to ensure a unified GC voice.
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CCM COMMUNICATIONS SNAPSHOT Cloud Communications SUMMARY AUDIENCE STORYLINE Canadians: Demonstrate important progress in providing modern application platforms to departments, and enabling them to better serve Canadians through Cloud. The Cloud Story will develop and pick up steam in over the summer and fall. The overarching message is that SSC s role as the enabler in the enterprise model is key to the success of the Cloud First Strategy. Employees: Keep employees involved as we move through the cloud journey, ensure they understand our role and are effective spokespeople Key elements to the cloud story include: Availability of Protected B Contracts Ensuring security protocols are in place Successful movement of workloads to the cloud GOC: Showcase that SSC is making important progress on Cloud and continues to deliver valuable and essential Cloud services to GC partners as part of the enterprise model. Our cloud communication strategy will be developed in coordination with TBS, CSE, PSPC and the 6 Pathfinders. We will work with the communications branches in each department to ensure we speak with one GC voice.
CCM CLOUD BRANDING Engaged with QUAD partners on communications: One GC voice for Cloud Consistent messaging and branding 2
CCM TIMELINE - CANADIAN AUDIENCE COMMUNICATIONS PRODUCT MAIN MESSAGE VEHICLE RELEASE Social media campaign Overall campaign on Cloud, including Stratosphere 2019 participation and messaging: Promoting SSC involvement in Event SSC Cloud progress and milestones Link to Cloud Journey videos Twitter & LinkedIn June 1 through summer 2019 News Release SSC signs contracts with Protected B Vendors GC Newsroom Twitter & LinkedIn Option 1: July Option 2: September Option 3: Post-election Backgroun- der Overview of Cloud and Protected B GC Newsroom Twitter & LinkedIn To follow news release Media Lines Protected B Share with Media Relations unit To follow news release News article We are committed to delivering Cloud services to partners, including PB We have made significant progress and undergone diligent procurement to ensure security, standards and requirements are met Media outlets/ads To follow news release 3
CCM TIMELINE - EMPLOYEE AUDIENCE COMMUNICATIONS PRODUCT MAIN MESSAGE VEHICLE RELEASE Article The President delivered a keynote speech at Cloud Day. He mentioned that: as of June 14, SSC is ready to receive bids from vendors on Protected B; and a CRM enhancement has been added to the Cloud Brokering Portal to further enable GC partners in their journey to the Cloud. Connexions June 25, 2019 Cloud Video The SSC Cloud service offering Host on Youtube Post on Canada.ca Twitter & LinkedIn Summer 2019 Cloud infographic Based on the overarching WLM graphic placemat describes in more detail the cloud journey and SSC role Summer 2019 Employee profiles 2-3 pieces profiling the people from across the organization who contributed (bringing Cloud to GC, Pathfinders, etc) Connexions, MySSC Summer 2019 4
CCM TIMELINE - GOC AUDIENCE COMMUNICATIONS PRODUCT MAIN MESSAGE VEHICLE RELEASE FAQs Answer FAQs about Cloud, including Protected B. Distribute to client executives and CIOs June 20, 2019 CIO Communiqu As of June 14, SSC is ready to receive bids from vendors on Protected B. A CRM enhancement has been added to the Cloud Brokering Portal to further enable GC partners in their journey to the Cloud. Email to CIOs June 20, 2019 Communication as contracts are signed Speaking points for President and CTO for Cloud Day Provide update on the Protected B procurement and announce the launch of the new CRM component. Keynote speech at TBS Cloud Day June 20, 2019 GC leaders event Discussion about SSC 3.0 and Cloud TBC September 2019 Podcast Cloud episode podcast Fall 2019 Video series Cloud Journey Walk through the steps on the journey to the Cloud Partner testimonials: starting with StatsCan Host on Youtube Post on Canada.ca Twitter & LinkedIn Over summer 2019 as available 5
TIMELINE - GOC AUDIENCE COMMUNICATIONS PRODUCT MAIN MESSAGE VEHICLE RELEASE Cloud Video The SSC Cloud service offering Host on Youtube Post on Canada.ca Twitter & LinkedIn Summer 2019 Cloud infographic Based on the overarching WLM graphic placemat describes in more detail the cloud journey and SSC role Summer 2019 6
