Healthy and Happy Families Social Media Strategy 2021 in Myanmar
Healthy and Happy Families (HHF) in Myanmar leverages Facebook as its main social media platform to disseminate knowledge on optimal breastfeeding, complementary feeding, maternal nutrition, and dietary practices. By engaging with a diverse target audience, HHF aims to promote a breastfeeding-supportive culture and establish thought leadership in nutrition. Key performance indicators include breastfeeding promotion, online counseling sessions, social media group engagement, and online events.
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Healthy and Happy Families SOCIAL MEDIA STRATEGY 2021
Executive Summary Facebook is main social media platform in Myanmar and very much influential for communication the information and influencing the decision making of the users. Facebook is frequently understood as the whole internet for the majority of populations in Myanmar. Healthy and Happy Families (HHF) joined Facebook in 2019. This strategy outlines our current approach planned activities to enhance our social media engagement.
Objectives Use social media as a mechanism to disseminate HHF knowledge and learnings (optimal breastfeeding, complementary feeding, maternal nutrition and best dietary practices for all age groups). Help create a social media presence to elevate and support a breastfeeding-promoting culture for families in Myanmar Emerge as a thought leader on Nutrition in Myanmar. HHF has monthly average engagement of 1000 between February 2021 and January 2022.
Key performance indicators 1 Number of Breastfeeding Promotion & Nutrition Promotion 2 Free online breastfeeding counseling sessions offered 3 Number of Social Media Groups Engaged by HHF Number of Online Breastfeeding Events 4
Mothers of Children < 5 years old Family Members and Friends Pregnant women Lactating mothers Fathers Women of Reproductive Age (19 49) Women who are taking care of children < 5 years old Women of Reproductive Age (19 49) Pregnant Women Women of Reproductive Age (19 49) Breastfeeding Women Grandparents Aunties/ Uncles Cousins Neighbors Friends Men age 19 and above Fathers with long work hours Examples Facebook Page Facebook Messenger Group Facebook Group Zoom (for individual counseling) Viber Facebook Page Facebook Messenger Group Facebook Group Zoom (for individual counseling) Viber Facebook Page Facebook Messenger Group Facebook Group Zoom (for individual counseling) Viber Facebook Page Facebook Messenger Group Facebook Group Zoom (for individual counseling) Viber Preferred social network(s ) Facebook Page Facebook Messenger Group
Positive Negative Strengths Weaknesses Diversified team Unified group Strategic Planning and Development Bilingual Burmese Speaking Team Experience in Teaching and Training Experience with NGOs, Government and Communities Experience in maternal child health and nutrition Team being separated Still learning about Social Media & Business Development Team members are full-time workers/ mothers. Limited Technical Capacity Internal Opportunities Threats Two Facebook Groups have expressed their willingness to collaborate with us We are partnering now with A&T and Betibuti Aggressive and unethical marketing of BMS Government s closed minded outlook on nutrition promotion on social media BMS companies recruiting social influencers BMS companies infesting Facebook Groups External
Social media presence HHF has only Facebook Page at this stage. According to our experience: Short /frequent posts with interesting graphics have better performance Live videos/ Q&A are also good options.Which networks your target audience is most active on Record videos doesn t perform well. Our audience seems they are more interested in complementary feeding than breastfeeding.
Content strategy Contents for Promotion of Business and Converting Audience: Contents on what we can offer: Online consultation Question from Chat box Online classes
Content strategy Contents for Promoting Ideas and Stories Breastfeeding Complementary Feeding Pregnancy Nutrition Nutrition during breastfeeding Parenting Child Development
Next steps Monitoring the social media performance using Facebook Analytic Tools and other tools that may be suggested by A&T and Betibuti.
