Addressing Youth Unemployment in Sudan through Freelancing Opportunities
Sudan faces challenges with economic and security stability, particularly in youth unemployment. The youth unemployment rate in Sudan has been high in recent years, prompting a need for solutions. One potential solution lies in harnessing the benefits of freelancing, which offers flexibility, global opportunities, and the ability to work remotely. By embracing freelancing, individuals can overcome barriers such as office rental costs and transportation issues, contributing to a culture of freelance work in Sudan.
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Presentation Transcript
AEMAAL FREELANCER PLATFORM
Sudan faces many problems that hinder the progress of economic and security stability, and one of those problems is young unemployment With quick look at the latest statistics, we find
youth unemployment rate in sudan 35 1.2 30 1 25 0.8 20 0.6 15 0.4 10 0.2 5 0 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Series 1
Sales population of Sudan urban population youth unemployment
With more than five thousand graduate
Development of internet technology gives us more opportunities to develop careers of our choosing and on our terms. Thanks to the availability of the internet with very high data rates, more and more creative industry professionals such as designers, copywriters, programmers and content managers choose to freelance
Freelancing has many advantages over a standard 9to5 schedule, you can plan anywhere in the world with people from other countries, choose the time of day that is convenient to do the work, and work on several projects simultaneously. All of these benefits are highly desirable for student, travelers, and parents or simply for those who like the idea of working at home.
Freelance can be one of great solution to deal with that problem especially with high rate in office rental and public transportation issue.
Recently it has become an orientation to a culture of Freelance this is evident from the increasing number in new firm so they can do business legally . To be able to compete in the labor market procedures and costs a lot of money in rent place this requires a lot of
The platform includes all the young freelancer with different expertise and specialization provide their services for a profit. Or the owners of projects that need someone to help them.
The platform serves two people business owner By presents the project to be executed, Time frame, and budget. Freelance By present his offer, Delivery time and budget
Reducing youth unemployment Create new job opportunities Reducing the costs of creating a new business Easy to find a freelancer
CUSTOMERS CUSTOMERS
IDEAL CUSTOMER Demographic segmentation Age gender Education location 18-50 Any - Anywhere in Sudan
Psychographic segmentation The target customer in the age group (18-50) is thinking about getting a job, earning and achieving himself as soon as possible So this platform can be a very good opportunity to achieve his goals Which makes us focus on these elements in the advertising campaign
Make quick income Make no effort to get a job No middleman
Expectation of registrants in rate in first year 1qtr 2qtr 3qtr 4qtr total 1500 1500 1500 1500 6000 6000 at a rate of 1500 per 3 months
PROMOTION PROMOTION
Spared the culture of freelancer by number of (T.V- RADIO - SOCIAL MEDIA - PRESET) 2- Focus in concept of how is freelancer platform give you (safety - easy - fast income) without middleman 3- Deal with famous influencers and T.V presenter to talk about it 4- Street Advert
SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING
What will you posting? Where will you get this content from?
Concept of freelancer and how it becomes a worldwide info graphic video to customer how they can register in platform
Social Media Advertising Our advertising in social media focus in deal with famous page and young people on it to help us promotion and spread the idea. Hosting famous influencers or Gov. men to talk about the idea . Live every week to answer the question
Email Marketing Sending the platform link and infographic register video to potential customer from our database
GOALS GOALS
2021 OBJECTIVES 6000 freelancer at a rate of 1500 per 3 months
Financial objectives for one year 1qtr 2qtr 3qtr 4qtr Total 900000 SDG 1000000 SDG 1200000 SDG 1500000 SDG 4600000 SDG
Project Budget Budget 3000 $ Website construction 1200 $ Office rent (6 month ) 600 $ Employee Salary (6 month ) 4000 $ Office requirement 4000 $ Marketing budget (6 month ) Total 12800 $
