Uber's Role in Enhancing Mass Transit Connectivity
Ridesharing is playing a significant role in connecting the first and last mile gaps in mass transit systems, providing a complementary service rather than a substitute. Uber has established partnerships with various transit agencies nationwide, including MARTA, to improve access and reduce costs for commuters. The collaboration involves promotional initiatives, targeted marketing, and digital advertising to promote seamless integration between rideshare and public transportation.
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UBER + Mass Transit: First and Last Mile Connectivity Nick Juliano Public Affairs Manager for the Southeast Uber Technologies njuliano@uber.com
What does a rideshare company have to do with mass transit? 2016 APTA Study on Rideshare and Mass Transit: Quite a lot, and Likely More to Come Rideshare provides first mile/last mile connectivity beyond existing stations and routes People are using rideshare as a supplement, not substitute to public transit Ridesharing can extend the effective range of stations by providing affordable, fast transportation to those without cars Ridesharing can reduce traffic congestion on roads feeding to heavy rail stations Ridesharing can reduce parking challenges at stations without lots
UBER is proud to have current partnerships with 14 transit agencies nationwide California / POOLtrain, LA Metro, San Diego, LAVTA Florida / PSTA, Metrorail Georgia / MARTA New York / MTA Access-A-Ride Oregon / WTA Ohio / SORTA Texas / DARTv1, Via Massachusetts / MBTA Colorado / RTD Iowa / DART Pennsylvania/ SEPTA Seattle / SDOT, Sound Transit Minnesota / Guaranteed Ride Home
UBER and MARTA Key Points 2016 8 month examination of UBER rides to and from MARTA stations shows figure has almost tripled from 2015 (Largely due to growth in riders and driver-partners signed onto the UBER platform in Atlanta) We anticipate further growth: Rideshare and mass transit both important services sought by businesses, young professionals, and historically underserved communities Data suggests both that (1) Regular MARTA riders are using UBER to get to stations and (2) Regular UBER riders are adding MARTA to their routes to substantially reduce costs over distance
Partnership Outline From UBER $20 new user promo - MARTA Blog post Targeted email Design Assets $100 spend on Bus Ad production From MARTA Uber link within the MARTA app Train digital ad for Last Mile partnership (2 month display) 2 King Bus ads for Last Mile partnership (2 month display) Uber link on MARTA s Fares &
Questions? Please email Nick Juliano njuliano@uber.com
