Dragon Lights Reno 2018 Festival Recap
Dragon Lights Reno 2018 was a successful festival held in Reno, featuring stunning displays and attracting a total attendance of 62,564 people. The event included VIP/Media Night, County/MAS Night, and was open to the public for 37 consecutive days. The festival generated earnings of $89,257.29, with ticket sales comprising the majority. Various upgrades and developments were also planned for the Arboretum, contributing to the community and cultural enrichment.
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Presentation Transcript
Dragon Lights Reno 2018 Agreement between Washoe County, Tianyu Arts & Culture, and the May Arboretum Society was accepted by the Board of County Commissioners on 2/27/18 Tianyu was responsible for most of the logistic details (marketing, ticket sales, parking, daily clean-up/etc.) The agreement called for a 90/10 split of gross tickets sales Tianyu arrived in Reno in May 2018 when the planning and preparation began 2
Dragon Lights Reno 2018 Festival set-up began June 10th VIP/Media Night June 28th County/MAS night June 29th Opened to the public June 30th 37 consecutive days of festival One weather related closure Closed on Sunday August 6th Festival breakdown was complete August 16th 3
Dragon Lights Reno 2018 Statistics of festival Total attendance 62,564 people -does not include children 5 and under Average # of people/day 1691 Highest attendance was 3910 on August 5th Lowest attendance was 550 on July 4th 5
Dragon Lights Reno 2018 Daily Attendance 3910 4000 3500 3000 2500 2000 1500 1000 550 500 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 6
Dragon Lights Reno 2018 Monies Earned Agreement called for the 10% earnings to be put into the Arboretum donation account Earned $89,257.29 Ticket Sales $80,940.37 Food $7,866.92 Sponsorships $450.00 8
Dragon Lights Reno 2018 Dragon Lights Budget 2018-19 Seasonal staff Utility Cart New Equipment Native Garden irrigation upgrade Honey's Garden upper east irrigation upgrade $ 6,500.00 Slope irrigation upgrade Nevada Bell irrigation upgrade Putnam Drive Entrance irrigation upgrade $ 21,000.00 $ 9,556.00 $ 6,600.00 $ 10,000.00 $ 15,000.00 $ 12,000.00 $ 6,000.00 $ 86,656.00 9
Dragon Lights Reno 2018 Overhead costs Rancho San Rafael Park staff time equated to $40,963.75 Loss of revenue for Ranch House and Garden Rentals $15,050 Supplies needed $860 TOTAL In-kind contribution was $56,873.75 11
Dragon Lights Reno 2018 Assessment for future events Well received event by the public Put the Arboretum on the map Balancing the needs of the park and overall use of the park during an extended event Reduce overhead costs and perhaps negotiate a different split for future events 12
Dragon Lights Reno 2018 Thank you to the staff at Rancho San Rafael Park which includes the Arboretum, Museum, Park Rangers, and Park Maintenance staff for all of their assistance to make the event a success. Thank you to a variety of County staff that assisted in the County/MAS night. Thank you to the May Arboretum Society for their assistance and support. 13
