Raising Awareness for Trade Union Issues with TCO in Sweden
Empowering young professionals in Sweden to understand and appreciate the value of trade unions through the TCO federation's efforts. Communicating the Swedish part model and promoting strong trade unions as core to the country's success.
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Presentation Transcript
It aint all work no play Raising awareness for Trade Union Issues
This is TCO TCO is a federation of 14 different white collar trade unions in Sweden TCO affiliates organises around 1,3 million employees TCO stands free without any connections to any other party political or religious interest
Among young professionals ignorant toward the concept of trade unions and the Swedish part model Found the trade unions membership fee to high Are prejudice of what trade unions are and do
Task Communicate the Swedish part model to young policy officers. (TCO Executive Committee 15 April 2013) The mission is to promote a coherent story of the value of the Swedish part model where strong trade unions are core. (From the general action plan TCO 10 June 2013)
Finding the right story for our message Talk talk talk talk talk talk talk talk talk talk talk talk talk Talk talk talk talk talk talk talk talk talk talk talk talk talk Talk talk talk talk talk talk talk talk talk talk talk talk talk Talk talk talk talk talk talk talk talk talk talk talk talk talk Talk talk talk talk talk talk talk talk talk talk talk talk talk
and TESTS
2nd 1st Strategy
It takes two to tango
Parts of the campaign The film Relation F99M likeaswede.se Tests b4 & after
Business Like a Swede Big impact in social media Increased knowledge about the swedish part model People like to humble brag
Thank you! Ana Esteban, Marketing Manager, L rarf rbundet ana.esteban@lararforbundet.se +46 72 240 63 08
