Comprehensive Guide for Rule 40 Submission Template Deck

This guide provides a detailed outline on what to include in a Rule 40 submission template deck, covering aspects such as campaign overview, athlete details, campaign channels and tactics, along with sample creative assets for various channels. It offers insights on campaign name, theme, key messaging, athlete territories, channels/tactics, and creative samples for digital, social, online video, TV, in-store, and other platforms.

• Campaign
• Athletes
• Creative Assets
• Marketing Strategy
• Submission Template

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1. Rule 40 Submission Template/Deck

2. WHAT TO INCLUDE? Campaign overview (name, description, theme, key messaging) Athlete(s) Campaign channels/tactics (including high-level timeline) Representative sample creative for each planned channel/tactic

3. CAMPAIGN OVERVIEW CAMPAIGN NAME CAMPAIGN THEME BRIEF DESCRIPTION OF CAMPAIGN CAMPAIGN KEY MESSAGING

4. ATHLETES CANADIAN ATHLETES INTERNATIONAL ATHLETES Please include the respective territories for each athlete.

5. CHANNELS/TACTICS Channel/Tactic Creative Assets/Units Timeline Digital Brand-focused banners March 15 October 31

6. SAMPLE CREATIVE FOR EACH CHANNEL/TACTIC DIGITAL SOCIAL Include copy and imagery

7. SAMPLE CREATIVE FOR EACH CHANNEL/TACTIC ONLINE VIDEO TV

8. SAMPLE CREATIVE FOR EACH CHANNEL/TACTIC IN-STORE OTHER