Pitch Food & Bev!

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A guide to help you present your local-focused business idea in just 5 minutes. Incorporate your own branding and information. Good luck!


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  1. Pitch Food & Bev! Pitch Kit

  2. The following slides are a guide to help you with the presentation of your business idea with a local focus. Feel free to incorporate your own branding or supplemental information as you deem necessary. Keep in mind you only have 5 minutes to make your presentation. Good luck! Make Moments Matter Sponsored by Bacardi Ltd. Complete the following slides and submit them online at www.gew.bm or email to info@bedc.bm Major Partners:

  3. Guidance Notes The Rocket Pitch should be quick and to the point. Following is a suggested guideline of how to use your time: Good Start (1 min) Good Intro to your idea (1 min 30 sec min) Good Description (1 min 30 sec) Good Finish (1 min) You will also be given 3 minutes for Q&A Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  4. Investment Areas for this Category Open a Cafe, Restaurant or Bar Event Planning F&B Delivery Mobile Food-Vans Cooking and or Bartending Classes Bartending Services Catering Services Bar Designing New Food and Beverage Products to the Market F&B or Mobile F&B Services Entertainment Equipment F&B Marketing Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  5. Company Name & Key People What is the name of your business? Include any logos and slogans. Cite the qualifications of the management team and other key personnel. Be sure to not only mention the founding entrepreneurs, but also active investors, key employees, company directors key advisors and/or an advisory board. How many employees will you need? Include the key attributes and skill sets that are required for the position(s) you will be filling for key posts. Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  6. Opportunity Recognition & Value Proposition State the opportunity you have identified in the marketplace and how you are qualified to meet it. State your value proposition -What makes your business unique? Why people will choose your business over your competitor? Cite your mission statement, if you have developed one. What is your ultimate goal for your business? Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  7. Description of the Business/ Business Model Business Model is one part product and one part infrastructure, so provide a quick overview of the key logistical and operational aspects of the business. What type of business (retail, wholesale, manufacturing, or service-oriented) you will be starting? In as concise a way as possible, describe the product and/or service to be offered. Don t get bogged down in the details; mention any unique aspects of the product, its use and appeal, and what stage of the product life cycle you are in. Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  8. Market Size and Target Customer Overview of the current Bermuda tourism/hospitality market and your specific competition How much research have you conducted and what type? Define what niche areas you may be focusing on. Description of target customer ? Why are you drawn to the tourism business? Who will be most attracted to your product or service? Make Moments Matter Sponsored by Bacardi Ltd. What is their demographic description? From what location will you conduct your business? Major Partners:

  9. Innovation and Technology How will your business strive to be innovative in its approach to the marketplace? How will your business incorporate technology into its operational plan? How will your business utilize e-commerce and the Internet in its marketing? How will you implement environmentally friendly business practices? Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  10. Resource Requirements What are your Start-Up Costs and Working Capital (Operating Costs). List your start-up costs including: licenses and permits, outfitting your physical space, business vehicle, tools and equipment, sufficient inventory, and shipping and duty for all. List your operating expenses for the first 3 months (or to carry you to where you are generating enough income to cover such costs) including: payroll plus benefits, rent, utilities, insurance, and payments on any loans you secure. Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  11. Sales Forecast What is your average cost for your product/service? How many sales can you generate weekly, monthly? What are your assumptions to support your projected sales (i.e. you will sell 10 widgets a day, 5 days a week at $5 a widget for a total weekly income of $250). What is your breakeven point (Breakeven point = fixed costs/ (unit selling price variable costs)? Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  12. Projections What is your average cost for your product & service? How much sales can you generate weekly, monthly? What are your assumptions to support your projected sales (i.e. you will sell seating/units a day, 50 units days at 6 days a week at $30 a unit for a total weekly income of $9000). What is your breakeven point (Breakeven point = fixed costs/ ( unit or head sales price variable costs)? Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

  13. Conclusion and Call-to-action Be sure to ask the judges/investors to kindly consider supporting your venture. Wrap up your Pitch with a strong statement and call-to-action. Submit your completed Pitch Kit online at www.gew.bm or email to info@bedc.bm Make Moments Matter Sponsored by Bacardi Ltd. Major Partners:

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