WhatsApp and Digital Marketing | WhatsApp Blasting

How to Unshare WhatsApp Messages in 3 Easy Steps [Jun 2024] If your customers are WhatsApp users, you should know how WhatsApp Broadcast works. In this article, you'll learn how to create a WhatsApp broadcast list and how to send a broadcast message on WhatsApp. Whether you're using the WhatsApp Business app or the WhatsApp API - also known as the WhatsApp Business Platform - you'll learn how to use WhatsApp Broadcast to deliver bulk messages to your audience. We'll also discuss how to increase your WhatsApp account's message limit to send to a larger audience. What is broadcasting in WhatsApp? . More than 1.5 billion people use WhatsApp worldwide. With a 98% open rate, WhatsApp messages are one of the most effective ways to connect with customers today. That's why businesses are leveraging the wide reach of this messaging channel for large-scale communication via WhatsApp Broadcast. WhatsApp Broadcasts allow businesses to send a single Bulk SMS on WhatsApp message to multiple recipients simultaneously on WhatsApp. To send a broadcast on WhatsApp, you first need to compile a list of recipients. A WhatsApp broadcast list is a saved list of recipients for your broadcast messages. These messages are delivered individually to each user within their personal chats, unlike a WhatsApp group chat setting. Importantly, recipients of the same message do not know each other's names and numbers, ensuring a high level of privacy, security, and a user-centric experience.

This is one of the best marketing and remarketing tools today. Even better, WhatsApp offers it through two solutions, depending on your business size and messaging needs: The WhatsApp Business app and WhatsApp API. First, let's talk about WhatsApp broadcasts on the WhatsApp Business app. Features of WhatsApp Broadcast on WhatsApp Business app . Micro and small businesses have a low number of customers per month, so they cannot handle a large volume of messages. That's why sending with the WhatsApp Business app is a great choice for them.Here are the four most important things to know if you want to send with the WhatsApp Business app. 1. Free sending Sending with the WhatsApp Business app is free. This means you can send as many messages as allowed without incurring any costs. But remember that contacts can block or report your number if they feel you are spamming them. 2. Segment audiences with labels Labels are tags that help users categorize WhatsApp contacts and messages. This allows users to send to a specific audience, such as repeat customers. Simply create multiple labels and add them to contacts over time. Keeping contacts updated with the right labels will make sending less time-consuming. Alternatively, you can label contacts individually with each new send.

3. Send multimedia and catalogs The WhatsApp Business app allows you to send multimedia messages such as images, videos and documents. This is particularly useful for engaging with your audience and providing richer content. It also allows you to share your product catalogs so your customers can easily browse and shop your offerings. 4. Improved privacy and increased engagement Messages sent through a broadcast list are received by your customers as individual messages. This means that their replies go directly to you rather than the entire list, promoting a sense of privacy and personal engagement. Broadcasting through the WhatsApp Business app is far from perfect, however. Let's see why. Limitations of WhatsApp Broadcast in the WhatsApp Business app Sending with the WhatsApp Business app has some limitations. First of all, it is not possible to import contact lists. Instead, phone numbers must be added manually one by one. But there is more. Contacts must save the sender's number . WhatsApp broadcasts are not always guaranteed to reach their recipients. The WhatsApp Business Policy prohibits businesses from spamming, so contacts must save the sender's number on their phone to receive broadcasts. Make sure all contacts in the WhatsApp broadcast list have your number saved in their address book. Limited number of contacts per broadcast list While there is no limit to the number of broadcast lists you can create, you can include up to 256 contacts in each broadcast list. As your business grows, you need an easy way to reach more than 256 people at once without creating multiple broadcast lists.

Limited users . You can use the WhatsApp Business app on up to 5 devices at once. However, only one of those devices can be a phone. Lack of broadcast analytics . The WhatsApp Business app doesn't provide analytics tools to measure the performance of WhatsApp broadcasts. You won't get insights into broadcast message delivery and other important metrics. Next, we'll show you how to send a message using the WhatsApp Business app. How to send WhatsApp messages using the WhatsApp Business app . Wondering how to create a broadcast list on the WhatsApp Business app? There are only three steps. Start a new broadcast! Create a broadcast list Compose and send the WhatsApp message In this section, we will explain each of these in more detail. 1. Start a new broadcast To start a new message on WhatsApp, tap the triple dot in the top right corner. Then select a new message. This image shows how to start a new broadcast on the WhatsApp Business app. Step 1: Create a new broadcast list on WhatsApp 2. Create a broadcast list Tap the contacts you want to notify to add them to your broadcast list. This image shows how to add contacts to your WhatsApp broadcast list. Step 2: Add contacts to your broadcast list on WhatsApp 3. Send the WhatsApp broadcast

A chat window similar to a WhatsApp group chat will open. Compose and send the WhatsApp message - remember that you can add images, videos and even items from your WhatsApp catalog. This image shows how to compose a message and send it to your contact list. Step 3: Send the WhatsApp Business message to your audience This WhatsApp broadcast list will remain in your chat inbox indefinitely. You can reconnect and interact with the customers in this broadcast list whenever you need to. However, please follow the WhatsApp Business messaging guidelines to ensure a good customer experience and avoid suspension. Should your business rely solely on the WhatsApp Business app? It depends on the size and needs of your business. Let's imagine a scenario: you are a small business owner with less than 200 customers. Most of them know you personally and have your WhatsApp Business number saved on their phone. In this case, the broadcast feature of the WhatsApp Business app would suffice. If you are an SMB or a business with a large number of customers, a limit of 256 individual broadcasts per list would not be convenient for you. Moreover, the fact that you cannot import contact lists is definitely a problem. Also, due to the high number of contacts, you need an advanced multi-user WhatsApp solution. Say no to limitations: Send WhatsApp messages using WhatsApp API. . The best solution for SMBs and businesses is WhatsApp API. Whatsapp API is a WhatsApp solution designed for medium to large businesses and has advanced multi-user capability. Unlike WhatsApp Business app, WhatsApp API does not have an app or front-end interface. WhatsApp Broadcast allows non-transactional notifications, such as marketing announcements or account authentication. However, businesses must use pre-approved message templates. Businesses must also comply with WhatsApp Business and Commerce policies to broadcast on WhatsApp. Failure to do so may result in a ban on business-initiated messages and replies to customer-initiated messages. Similarly, strict adherence to WhatsApp message template guidelines is crucial to avoid penalties. 4 Benefits of Using WhatsApp Broadcast API . Once you have set up your respond.io WhatsApp Business API account, you can enjoy the many benefits of using respond.io WhatsApp API for broadcasts. This image shows the differences between WhatsApp broadcast messaging in WhatsApp Business app and WhatsApp Broadcast API WhatsApp Business app broadcast vs WhatsApp broadcast API 1. Remove sending limits

Unlock the ability to send to a much larger WhatsApp audience at once. Or even remove messaging limits to seamlessly meet your ambitious messaging needs. If you use WhatsApp API, you may have the following question: How many contacts can be added to a WhatsApp broadcast list? This depends on the number of messages in your WhatsApp account. The message limit of a WhatsApp API account determines the number of contacts an account can send messages to. The higher the limit, the more messages a user can send to individual contacts within 24 hours. This image shows the limits for WhatsApp Broadcast Group Messaging based on your WhatsApp Business account. Meet the requirements above to increase your message limits To broadcast to a larger audience, a WhatsApp account must be upgraded to a higher messaging tier. To achieve this, businesses must send half of the messages allowed in the current tier within 7 days. If you're trying to increase the broadcast message limit, segment your contacts in advance to know how many are in your broadcast list. This way, you can make sure you're messaging exactly the number of contacts you need to reach the next notification limit. 2. Personalize your broadcasts for more engagement Create WhatsApp catalogs or interactive message templates with call-to-action buttons or quick replies. Then customize them with images, files, and personalized customer data to make them complete. Finally, schedule your WhatsApp messages for a specific date and time to increase the open rate. 3. Message customers even if you are not in their contact list. Import contacts into respond.io and message them all at once. As long as you have their WhatsApp number, they will receive your message. 4. Effortlessly handle large volumes of broadcast replies You can expect a lot of replies after sending a message to your WhatsApp audience, and that can be difficult to manage. With respond.io workflows, you can set up automatic replies to meet your customers' expectations. Better yet, let an AI agent handle the conversation, answering queries before passing the conversation on to a human agent. To effectively use WhatsApp API for messaging, businesses need to have two essential components: a WhatsApp account API and reliable business messaging software for seamless message exchange. This image shows the requirements for messaging. To effectively use WhatsApp API for messaging, businesses need to have two essential components: a WhatsApp API account and a reliable business messaging software for seamless messaging. This image shows the requirements for WhatsApp API messaging Next, we'll explain how to get both at once. How to get a WhatsApp API account . Setting up an API account through respond.io is hassle-free and requires only 3 simple steps: Buy a phone number or port an existing number

Sign up for a respond.io account - you can start with a free trial Fill out the WhatsApp API application through respond.io There are many WhatsApp Business Solution Providers (BSP) in the market that offer access to WhatsApp API, so how does respond.io stand out from the rest? Why Respond.io chooses WhatsApp? API Respond.io is recognized as one of the leading AI-powered conversation management software in the market for a number of reasons. Verified Meta Business Partner: Respond.io has been verified for its competency in handling Meta products, making it a highly recommended choice for a customer communication software platform. Smooth Onboarding and Support: Get started with a seamless onboarding experience. Whatever obstacles come your way, you'll benefit from respond.iound's access to Meta's high-quality support. Exclusive Access to Cutting-Edge WhatsApp Features: Stay ahead of the curve with exclusive access to advanced features like Meta Catalog Broadcast and Broadcast Analytics. No Setup and Hosting Fees: Get started without paying setup and hosting fees or needing a Facebook developer account. Centralized Account and Fees Management: Easily manage all your WhatsApp accounts and fees from one centralized platform. Now that you know what you need for WhatsApp API, let's go through the steps to set up your broadcast on respond.io. How to set up a WhatsApp broadcast on respond.io Setting up a WhatsApp broadcast on respond.io is easy as it only requires three steps. Import a contact list into respond.io Create a message template Send your message using WhatsApp API Let's look at these steps in detail.

Step 1: Import a contact list into Respond.io Respond.io allows users to upload a contact list in the form of a CSV file. It also allows them to assign tags to the contacts in the CSV file to categorize them. These tags will later appear on the platform once the contact list is uploaded. Make sure that the phone numbers are in international format with country code and area code. How to import a contact list into respond.io How to import a WhatsApp contact list into respond.io To import a contact list, open the Contacts module and follow these steps: Go to Add Contact and click the button. Select Import Contacts. Download the sample CSV file if you don't already have it. Populate the file with contact details. Drop the file or click Browse Files to upload it. When the import is complete, you'll receive an email with the results. You can download it if you want. Once your WhatsApp broadcast list is ready, it's time to create a message template. Step 2: Create a message template To start a conversation using a WhatsApp message template, your message must fall into one of three conversation categories: service, authentication, or marketing conversations. All message templates must be approved by WhatsApp before they can be used. You can create and submit message templates for approval directly on respond.io. Check the status of your message templates on respond.io by clicking the Sync Templates button to update the data. However, for respond.io WhatsApp Business API users, the templates will be synced automatically. Submitting message templates from respond.io Users can view, submit and sync message templates The status of a message template can be Submitted, Approved or Rejected. If a message template is rejected, users can edit it and resubmit it for approval. Using high-quality message templates is important. If blocked by contacts, it will affect a template's quality score, which can drop to a medium or even low quality score. Low-quality message templates will be given a "flagged" status. If their quality score does not improve within 7 days, the status will be changed to "Disabled". In this status, the message templates cannot be sent or edited. This image shows an example of a WhatsApp broadcast message that you can use for WhatsApp Business Broadcast Users can add interactive buttons and media files to their message templates

Users sending respond.io WhatsApp Business API can create templates for media and interactive messages. In addition, they can create a message template that combines both message types. Interactive message templates contain calls to action or quick reply buttons. Media message templates, on the other hand, allow users to add a customizable header. This header can be text, an image, a video, or a PDF file. Using variables to broadcast messages on WhatsApp Using variables in the WhatsApp broadcast message body But the customization options don't stop there. When writing the message body, users can customize the placeholders with variables. Once your message template is written and approved, you can send it using the respond.io broadcast module. Step 3: Sending WhatsApp messages using WhatsApp API To start a WhatsApp API broadcast, click on the broadcast module and then click the "Add broadcast" button at the top. Name your broadcast and click Create. You also have the option to label (categorize) it to make it easier to find in the future. This image shows how to send bulk messages on WhatsApp: Give the message a name and add a label to it for future reference. Using labels to segment audiences By default, a broadcast's audience is set to Everyone. If you set your broadcast to eIf you want to restrict the broadcast to a specific group of people, select a segment from the dropdown list. Segments can be edited and created within the Contacts module, giving users the ability to categorize contacts using filters. Select the Specific Channel option. From the dropdown list, select the WhatsApp channel API you want to use to send the broadcast message. Below that, you will find a checkbox that says: Send only to contacts who have previously interacted with this channel. The main purpose of this tool is to exclude your recently imported contact list from receiving the broadcast, so don't click on it this time. This image shows how to send messages en-masse using respond.io Select a segment and channel in the broadcast module Then select the appropriate message template and enter the details of your broadcast content. Once the WhatsApp message is ready, schedule it for a specific date and time, or test it by sending it to yourself or a contact of your choice. Something to note: With a large WhatsApp broadcast list, not all messages will arrive at exactly the same time. Messages are delivered in country code order, with lower numbers arriving first. This image shows the respond.io functions for sending WhatsApp API broadcast message Three broadcast functions can be found on respond.io In this article, we've covered everything you need to know about broadcasting on WhatsApp. Next, we'll answer some of the most common questions on the subject.

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