Unveiling the Success of Financially Sustainable Journalism Startups

Explore the new ecosystem of journalism startups through the lens of financial sustainability, uncovering key findings and insights from successful cases worldwide. Learn from industry professionals about the essential strategies for building and maintaining successful journalism ventures.

• Journalism
• Startups
• Financial Sustainability
• Innovation
• Success

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1. Journalism startups How the new ecosystem works #submojour Pekka Pekkala University of Tampere, Finland USC Annenberg, CA, USA annenberg.usc.edu

2. Find financially sustainable journalism startups around the world Create a database at submojour.net Find out what makes them successful and help graduates to start their own publication annenberg.usc.edu

3. 14/53 cases ready so far US (7/10) Artsjournal.com BargainBabe.com WestSeattleBlog.com DavidsonNews.net TheBatavian.com ArstTechnica.com TechnicallyPhilly.com GER (2/3) netzpolitik.org perlentaucher.de FI 5/8 Afterdawn.com Stara.fi Rantapallo.fi Uusisuomi.fi Nopola News UK 10 ITALY 6 FRANCE 6 JAPAN 10 annenberg.usc.edu

4. Top 6 findings so far annenberg.usc.edu

5. 1. DIY lean startup! - Learn tech - Be frugal annenberg.usc.edu

6. I used to be a fulltime reporter, and when youre a reporter you have the luxury to report and write all day long, you know. There are very few meetings and if you re going out to meet a subject you really are in this cush spot which I realized after I started Bargain Babe because I had to do all of the business stuff, deal with advertisers, you know, get my site listed, work on SEO, network with people, learn everything I needed to know about running a business, filing my taxes, you know, all this stuff that, as a reporter, you don t have to deal with. And it shifted but basically, I spent anywhere from a third to half of my time writing and the rest of the time, on all the business stuff. annenberg.usc.edu

7. 2. Be entrepreneurial! - Think $$$ from day 1, not year 3 annenberg.usc.edu

8. 3. People dont pay for content! - They pay to support your cause or idea annenberg.usc.edu

9. 4. Revenue sources! - ads + consulting annenberg.usc.edu

10. 5. Find your niche! annenberg.usc.edu

11. 6. Pay for content! - citizen journos = myth annenberg.usc.edu

12. annenberg.usc.edu

13. Hey, its just a bunch of hippies, no worries! annenberg.usc.edu

14. Future model of networked journalism compared terrorist networks annenberg.usc.edu

15. Kiitos! Twitter.com/pekkapekkala pekka.pekkala@gmail.com Submojour.net annenberg.usc.edu