Unveiling the Significance of Gifts in Wills and Pursuit of Immortality

 
Gifts in Wills & the Quest for
Immortality
 
Adam Buckles
Global Legacy Specialist
Amnesty International
 
Gifts in Wills & the quest for immortality
 
1
 
Why are they important?
 
Gifts in Wills & the quest for immortality
 
2
 
What is a legacy?
 
Gifts in Wills & the quest for immortality
 
3
 
What are they?
 
Gifts in Wills & the quest for immortality
 
4
 
Gifts in Wills & the quest for immortality
 
5
What are they not?
Gifts in Wills & the quest for immortality
6
 
It’s the little things
 
Gifts in Wills & the quest for immortality
 
7
 
Something to shout about
 
Gifts in Wills & the quest for immortality
 
8
 
Culture
 
Gifts in Wills & the quest for immortality
 
9
 
Why do people leave them?
 
Gifts in Wills & the quest for immortality
 
10
 
James 2015
 
Gifts in Wills & the quest for immortality
 
11
 
How do we get people to leave more?
 
Gifts in Wills & the quest for immortality
 
12
 
UK government’s Behavioural Insight Team
along with Remember a charity
carried out some research in 2013
 
35% of the UK Public would consider leaving a
charitable gift in their Will
 
But only 7% of Wills in the UK contain a charitable bequest
Gifts in Wills & the quest for immortality
13
 
The Challenge
 
What could be done to influence this behaviour for the better?
 
Gifts in Wills & the quest for immortality
 
14
The Test
 
3 Subject groups with 1,000 people in each
 
They worked with Co-Operative Legal Services who offer will writing
services to the public
 
Control: Customer not specifically asked to donate in their Will
 
Plain ask: “Would you like to leave any money to charity in your Will?”
 
Passion ask:
“Many of our customers like to leave money to charity in their will.
  Are there any causes you are passionate about?”
Gifts in Wills & the quest for immortality
15
 
Sanders 2013
 
Proportion leaving a legacy gift
 
Gifts in Wills & the quest for immortality
 
16
 
Sanders 2013
 
Average legacy gift
 
Control
 
Just ask
 
Passion ask
 
Gifts in Wills & the quest for immortality
 
17
Gifts in Wills & the quest for immortality
18
 
The big question…
 
19
 
Gifts in Wills & the quest for immortality
 
Relationships
 
20
 
Gifts in Wills & the quest for immortality
 
Storytelling
 
Gifts in Wills & the quest for immortality
 
21
 
Be the Hero
 
Gifts in Wills & the quest for immortality
 
22
 
tactical
 
Gifts in Wills & the quest for immortality
 
23
 
 
24
 
    
Adam Buckles
    
Global Legacy Specialist
    
International Secretariat
 
    
+44 20 3036 5285
 
    
adam.buckles@amnesty.org
    
adam.buckles78
 
Gifts in Wills & the quest for immortality
 
Thank you
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Explore the profound impact of charitable gifts in wills on global legacies and the quest for eternal remembrance. Delve into the underlying motivations, the essence of legacy, and the critical need for greater awareness and action to encourage more people to leave charitable bequests in their wills.


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  1. Gifts in Wills & the Quest for Immortality Adam Buckles Global Legacy Specialist Amnesty International Gifts in Wills & the quest for immortality 1

  2. Why are they important? Gifts in Wills & the quest for immortality 2

  3. What is a legacy? Gifts in Wills & the quest for immortality 3

  4. What are they? Gifts in Wills & the quest for immortality 4

  5. Gifts in Wills & the quest for immortality 5

  6. What are they not? Gifts in Wills & the quest for immortality 6

  7. Its the little things Gifts in Wills & the quest for immortality 7

  8. Something to shout about Gifts in Wills & the quest for immortality 8

  9. Culture Gifts in Wills & the quest for immortality 9

  10. Why do people leave them? Gifts in Wills & the quest for immortality 10

  11. http://insights.ingredientsnetwork.com/wp-content/uploads/2015/04/Brain-image.jpghttp://insights.ingredientsnetwork.com/wp-content/uploads/2015/04/Brain-image.jpg James 2015 Gifts in Wills & the quest for immortality 11

  12. How do we get people to leave more? Gifts in Wills & the quest for immortality 12

  13. UK governments Behavioural Insight Team along with Remember a charity carried out some research in 2013 35% of the UK Public would consider leaving a charitable gift in their Will But only 7% of Wills in the UK contain a charitable bequest Gifts in Wills & the quest for immortality 13

  14. The Challenge What could be done to influence this behaviour for the better? Gifts in Wills & the quest for immortality 14

  15. The Test They worked with Co-Operative Legal Services who offer will writing services to the public 3 Subject groups with 1,000 people in each Control: Customer not specifically asked to donate in their Will Plain ask: Would you like to leave any money to charity in your Will? Passion ask: Many of our customers like to leave money to charity in their will. Are there any causes you are passionate about? Gifts in Wills & the quest for immortality 15

  16. Proportion leaving a legacy gift Sanders 2013 Gifts in Wills & the quest for immortality 16

  17. Average legacy gift Control Just ask Passion ask Sanders 2013 Gifts in Wills & the quest for immortality 17

  18. Gifts in Wills & the quest for immortality 18

  19. The big question Gifts in Wills & the quest for immortality 19

  20. Relationships Gifts in Wills & the quest for immortality 20

  21. Storytelling Gifts in Wills & the quest for immortality 21

  22. Be the Hero Gifts in Wills & the quest for immortality 22

  23. tactical Gifts in Wills & the quest for immortality 23

  24. Thank you Adam Buckles Global Legacy Specialist International Secretariat +44 20 3036 5285 adam.buckles@amnesty.org adam.buckles78 Gifts in Wills & the quest for immortality 24

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