Unveiling the Significance of Gifts in Wills and Pursuit of Immortality

Explore the profound impact of charitable gifts in wills on global legacies and the quest for eternal remembrance. Delve into the underlying motivations, the essence of legacy, and the critical need for greater awareness and action to encourage more people to leave charitable bequests in their wills.

• Legacies
• Charitable gifts
• Immortality
• Global impact
• Philanthropy

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1. Gifts in Wills & the Quest for Immortality Adam Buckles Global Legacy Specialist Amnesty International Gifts in Wills & the quest for immortality 1

2. Why are they important? Gifts in Wills & the quest for immortality 2

3. What is a legacy? Gifts in Wills & the quest for immortality 3

4. What are they? Gifts in Wills & the quest for immortality 4

5. Gifts in Wills & the quest for immortality 5

6. What are they not? Gifts in Wills & the quest for immortality 6

7. Its the little things Gifts in Wills & the quest for immortality 7

8. Something to shout about Gifts in Wills & the quest for immortality 8

9. Culture Gifts in Wills & the quest for immortality 9

10. Why do people leave them? Gifts in Wills & the quest for immortality 10

11. http://insights.ingredientsnetwork.com/wp-content/uploads/2015/04/Brain-image.jpghttp://insights.ingredientsnetwork.com/wp-content/uploads/2015/04/Brain-image.jpg James 2015 Gifts in Wills & the quest for immortality 11

12. How do we get people to leave more? Gifts in Wills & the quest for immortality 12

13. UK governments Behavioural Insight Team along with Remember a charity carried out some research in 2013 35% of the UK Public would consider leaving a charitable gift in their Will But only 7% of Wills in the UK contain a charitable bequest Gifts in Wills & the quest for immortality 13

14. The Challenge What could be done to influence this behaviour for the better? Gifts in Wills & the quest for immortality 14

15. The Test They worked with Co-Operative Legal Services who offer will writing services to the public 3 Subject groups with 1,000 people in each Control: Customer not specifically asked to donate in their Will Plain ask: Would you like to leave any money to charity in your Will? Passion ask: Many of our customers like to leave money to charity in their will. Are there any causes you are passionate about? Gifts in Wills & the quest for immortality 15

16. Proportion leaving a legacy gift Sanders 2013 Gifts in Wills & the quest for immortality 16

17. Average legacy gift Control Just ask Passion ask Sanders 2013 Gifts in Wills & the quest for immortality 17

18. Gifts in Wills & the quest for immortality 18

19. The big question Gifts in Wills & the quest for immortality 19

20. Relationships Gifts in Wills & the quest for immortality 20

21. Storytelling Gifts in Wills & the quest for immortality 21

22. Be the Hero Gifts in Wills & the quest for immortality 22

23. tactical Gifts in Wills & the quest for immortality 23

24. Thank you Adam Buckles Global Legacy Specialist International Secretariat +44 20 3036 5285 adam.buckles@amnesty.org adam.buckles78 Gifts in Wills & the quest for immortality 24