Unlocking the Power of Infographics: A Visual Guide
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INFOGRAPHICS
Aoife O’Driscoll
www.aoifesnotes.com
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Infographic
The word comes from
‘Informational Graphic’
What is an infographic and why
is it such a popular way of
providing information?
•
Charts, images, diagrams and
a little text
•
Images are usually clear,
colorful and striking
•
The purpose of an infographic
is to convey complicated
information clearly and quickly
•
Infographics provide a quick
overview
•
They are easily-understood
Who uses
infographics?
•
Researchers presenting findings
•
Educators presenting complex
material
•
Journalists analysing a topic
•
Charities and organisations
raising awards about issues
•
People in marketing who want
to improve brand awareness
•
Project managers explaining
timelines to clients
•
Etc.
Tips for creating a
good infographic
•
Graphics should be clear and
simple
•
Avoid using too many colours
•
Keep text to a minimum
•
Make sure the language is
straightforward and readable
•
Make sure your infographic
flows naturally and makes
sense to the reader
•
Don’t repeat yourself
Infographics are a popular way of presenting information due to their clear, colorful, and easily-understood nature. They help convey complex information quickly, making them valuable tools for researchers, educators, journalists, marketers, and more. This guide provides insights on what infographics are, why they are effective, who uses them, and tips for creating compelling infographics that flow naturally and engage readers.
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Presentation Transcript
INFOGRAPHICS Aoife O Driscoll www.aoifesnotes.com
Infographic The word comes from Informational Graphic
What is an infographic and why is it such a popular way of providing information? Charts, images, diagrams and a little text Images are usually clear, colorful and striking The purpose of an infographic is to convey complicated information clearly and quickly Infographics provide a quick overview They are easily-understood
Who uses infographics? Researchers presenting findings Educators presenting complex material Journalists analysing a topic Charities and organisations raising awards about issues People in marketing who want to improve brand awareness Project managers explaining timelines to clients Etc.
Tips for creating a good infographic Graphics should be clear and simple Avoid using too many colours Keep text to a minimum Make sure the language is straightforward and readable Make sure your infographic flows naturally and makes sense to the reader Don t repeat yourself
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