Unlocking Buyers for Your Home: A Strategic Approach
Yes I Have Access To
Buyers For Your Home!
Allow Me To Explain How We Find A Buyer
Must Buy
Group 2
Targeted
List of MLS
Buyers
Group 1 or 2
Group 3
My
Company
Buyers
Group 1 or 2
Group 4
My
Personal
Buyers
There Are 4 Sources
To Uncover Your Buyer
May Buy
Group 1
1
st
Time
Home
Buyers
We Want To Focus On Group 1 & 2
The Typical Home
Each Group Buys
Which Group Does
Your Home Appeal To Most?
Entry Level
Prices
Group 1
1
st
Time
Home Buyers
Various
Prices
Group 2
Repeat
Home Buyers
Which Group Is Easier
To Identify & Reach?
Group 2 Are Sellers Who Currently Have
Their Homes Listed For Sale On The MLS.
Difficult!
Not Found
On The MLS.
Group 1
1
st
Time
Home Buyers
Easy!
Are Found
On The MLS.
Group 2
Repeat
Home Buyers
Understanding How The
MLS Partners With Us
To Find Our Group
2 Buyer
It’s The Best Partnership!
I Brought A List of
MLS Buyers With Me!
They Are The Most Motivated Buyer!
•
How I developed this list of buyers.
•
Why this list is so important to your
sale.
•
How I partner with the MLS board to
monitor this list of Targeted Buyers so
I know when one is ready to buy.
What Do MLS Sellers
Do After Selling?
We Track These Sellers Using The MLS So
We Know When They Are Ready To Buy.
•
Move up to a
MORE
expensive home.
•
Move down to a
LESS
expensive home.
They Become
A Buyer!
The MLS Hotsheets Tell
Us When These Sellers
Are Ready To Buy
A Home.
We Monitor These Homes Daily To
Identify & Match Up Our Buyers.
•
Informs us when a listed seller
sells and is now converted to a
must buy
buyer!
•
Informs us when
new
sellers
come onto the market and are
now ‘targeted buyers’ for your
home!
The 2 Types
of Targeted MLS Buyers
Next We Do The Math To Produce
The List of Targeted MLS Buyers.
•
Most sellers when sold
move up to a
more
expensive home.
•
Move Up Buyers.
•
Move up 20% to 40% in
price.
•
Some sellers when sold
move down to a
less
expensive home.
•
Move Down Buyers.
Move Down Buyers
20% - 40%
•
Move down 20% to 40%
in price.
Move Up Buyers
20% - 40%
Next We Find The Range.
$500,000
$100,000
$200,000
Allow Us Do The Math
To Find Our Targeted
Move Up
Buyers!
Your Home Value Estimate
Top of Range: $500,000 x 20%
Bottom of Range: $500,000 x 40%
Now We Do The Math To Find
The Move Down MLS Targeted Buyers.
Your Targeted
Move Up
Buyer Range!
Top of Range
Your ‘Move Up’ Buyer Range Is…
$500,000
-
$100,000
=
$400,000
Top of Bottom
$500,000
-
$200,000
=
$300,000
Sellers Listed Between $300,000 to $400,000.
Next Is The 5 Mile Radius
Your Targeted
Move Down
Buyer Range!
Top of Range
Your ‘Move Up’ Buyer Range Is…
$500,000
+
$200,000
=
$700,000
Bottom of Range
$500,000
-
$100,000
=
$600,000
Sellers Listed Between $600,000 to $700,000.
The Radius Rule Is A Buyer Strategy
And Not A Hard Fact Rule.
What Is The
5 Mile Radius Rule?
•
A seller when sold becomes a
Targeted MLS Buyer.
•
They now have money to buy.
•
Most of these Targeted MLS
buyers live within a 5 mile
radius of your home.
•
And when they buy a home… it
will be within this 5 mile radius.
MLS Agents Work Outside
The 5 Mile Radius Strategy.
The 5 Mile Radius Rule
Is Then Applied!
•
17 times out of 20…
•
MLS buyers live within the 5
mile radius of your home.
•
3 times out of 20…
•
MLS buyers live outside the
5 mile radius of your home.
“I Personally Work The 5 Mile Radius Target Group!”
You Have Every Agent On
The MLS Board Working For You!
•
5+ Mile
Radius
•
3 times out
of 20
•
5 Mile Radius
•
17 times out of
20
•
I focus
within the 5
mile radius.
•
MLS agents
focus
outside
the 5 mile
radius
5 Mile
Radius
5+ Mile Radius
Summary Overview!
These Sellers When Sold
Move Up To Your $500,000 Home!
Move Up Buyer
Move Up Buyer
$500,000
Move Up
Example
$300,000
$350,000
$375,000
$400,000
Move Down Buyer
Move Down Buyer
$600,000
$650,000
$675,000
$700,000
$500,000
Move Down
Example
These Sellers When Sold
Move Down To Your $500,000 Home!
But Is The Seller Listed With An
Agent Who Knows MLS Target Marketing?
Move Up?
Move Down?
What Will You Do When
Your Home Is Sold?
You Also Are A Targeted MLS Buyer
To A Seller Currently Listed For Sale!
I Repeat This Process
Until Your Home Is Sold.
What I Do For You
Each & Every Day!
Step 1: Homes Are Tracked Daily!
•
The MLS releases DAILY the homes just sold within the
system. (Called Hotsheets.)
Step 2: When A Target Home Is Identified As Sold…
•
I IMMEDIATELY contact the listing agent to discuss if he
will take his seller now turned buyer to view your home.
Step 3: I Then Direct The Agent To The Internet!
•
Agent views your home online & discusses with the
motivated to buy now buyer.
The MLS Selling
Success Cycle
The MLS
New Listings Come
Onto The MLS
Daily
Listings Sell & Clients
Become Move Up or
Move Down Buyers
First Time Buyers
Provide The Initial
Power To The
MLS
You Make A Move
Up Or Move Down
Buy & Exit The
Cycle
The MLS Is The Most Powerful System
On The Planet For Finding A Buyer!
Move Up
Move Down
Targeted MLS Buyers
1.
MLS is the most powerful marketing system on
the planet.
2.
Easiest way to target your buyer.
3.
We instantly know when a seller is ready to buy
because of the Hotsheets.
It’s The Best Strategy!
I Promise To Bring A
List
Of
Targeted MLS Buyers With Me.
Contact Me
The List Will Include
Photos
Of
The Homes Where The MLS
Buyers Are Now Living.!
Your Photo
Contact Info
Unveil the secrets to finding buyers for your home through targeted strategies like identifying first-time buyers, leveraging MLS listings, and tracking motivated sellers. Discover how partnering with the MLS board can help monitor potential buyers, making your sale more efficient and successful.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Yes I Have Access To Buyers For Your Home! Allow Me To Explain How We Find A Buyer
There Are 4 Sources To Uncover Your Buyer Group 1 1st Time Home Buyers Group 2 Targeted List of MLS Buyers Group 3 My Company Buyers Group 4 My Personal Buyers Must Buy May Buy Group 1 or 2 Group 1 or 2 We Want To Focus On Group 1 & 2
The Typical Home Each Group Buys Group 1 1st Time Home Buyers Group 2 Repeat Home Buyers Entry Level Prices Various Prices Which Group Does Your Home Appeal To Most?
Which Group Is Easier To Identify & Reach? Group 1 1st Time Home Buyers Group 2 Repeat Home Buyers Difficult! Not Found On The MLS. Easy! Are Found On The MLS. Group 2 Are Sellers Who Currently Have Their Homes Listed For Sale On The MLS.
Understanding How The MLS Partners With Us To Find Our Group 2 Buyer It s The Best Partnership!
I Brought A List of MLS Buyers With Me! How I developed this list of buyers. Why this list is so important to your sale. How I partner with the MLS board to monitor this list of Targeted Buyers so I know when one is ready to buy. They Are The Most Motivated Buyer!
What Do MLS Sellers Do After Selling? Move up to a MORE expensive home. They Become A Buyer! Move down to a LESS expensive home. We Track These Sellers Using The MLS So We Know When They Are Ready To Buy.
The MLS Hotsheets Tell Us When These Sellers Are Ready To Buy A Home. Informs us when a listed seller sells and is now converted to a must buy buyer! Informs us when new sellers come onto the market and are now targetedbuyers for your home! We Monitor These Homes Daily To Identify & Match Up Our Buyers.
The 2 Types of Targeted MLS Buyers Move Up Buyers 20% - 40% Move Down Buyers 20% - 40% Most sellers when sold move up to a more expensive home. Some sellers when sold move down to a less expensive home. Move Up Buyers. Move Down Buyers. Move up 20% to 40% in price. Move down 20% to 40% in price. Next We Do The Math To Produce The List of Targeted MLS Buyers.
Allow Us Do The Math To Find Our Targeted Move Up Buyers! Your Home Value Estimate $500,000 $100,000 Top of Range: $500,000 x 20% Bottom of Range: $500,000 x 40% $200,000 Next We Find The Range.
Your Targeted Move Up Buyer Range! Top of Range - $400,000 $500,000 $100,000 = Top of Bottom - $300,000 $500,000 $200,000 = Your Move Up Buyer Range Is Sellers Listed Between $300,000 to $400,000. Now We Do The Math To Find The Move Down MLS Targeted Buyers.
Your Targeted Move Down Buyer Range! Top of Range + $700,000 $500,000 $200,000 = Bottom of Range - $600,000 $500,000 $100,000 = Your Move Up Buyer Range Is Sellers Listed Between $600,000 to $700,000. Next Is The 5 Mile Radius
What Is The 5 Mile Radius Rule? A seller when sold becomes a Targeted MLS Buyer. They now have money to buy. Most of these Targeted MLS buyers live within a 5 mile radius of your home. And when they buy a home it will be within this 5 mile radius. The Radius Rule Is A Buyer Strategy And Not A Hard Fact Rule.
The 5 Mile Radius Rule Is Then Applied! 17 times out of 20 MLS buyers live within the 5 mile radius of your home. 3 times out of 20 MLS buyers live outside the 5 mile radius of your home. I Personally Work The 5 Mile Radius Target Group! MLS Agents Work Outside The 5 Mile Radius Strategy.
Summary Overview! 5+ Mile Radius 5 Mile Radius 17 times out of 20 5+ Mile Radius 3 times out of 20 5 Mile Radius MLS agents focus outside the 5 mile radius I focus within the 5 mile radius. You Have Every Agent On The MLS Board Working For You!
$500,000 Move Up Example $300,000 $350,000 $375,000 $400,000 These Sellers When Sold Move Up To Your $500,000 Home!
$500,000 Move Down Example $600,000 $650,000 $675,000 $700,000 These Sellers When Sold Move Down To Your $500,000 Home!
What Will You Do When Your Home Is Sold? Move Up? Move Down? You Also Are A Targeted MLS Buyer To A Seller Currently Listed For Sale! But Is The Seller Listed With An Agent Who Knows MLS Target Marketing?
What I Do For You Each & Every Day! Step 1: Homes Are Tracked Daily! The MLS releases DAILY the homes just sold within the system. (Called Hotsheets.) Step 2: When A Target Home Is Identified As Sold I IMMEDIATELY contact the listing agent to discuss if he will take his seller now turned buyer to view your home. Step 3: I Then Direct The Agent To The Internet! Agent views your home online & discusses with the motivated to buy now buyer. I Repeat This Process Until Your Home Is Sold.
The MLS Selling Success Cycle New Listings Come Onto The MLS Daily Listings Sell & Clients Become Move Up or Move Down Buyers The MLS First Time Buyers Provide The Initial Power To The MLS You Make A Move Up Or Move Down Buy & Exit The Cycle The MLS Is The Most Powerful System On The Planet For Finding A Buyer!
Its The Best Strategy! 1. MLS is the most powerful marketing system on the planet. 2. Easiest way to target your buyer. 3. We instantly know when a seller is ready to buy because of the Hotsheets. Targeted MLS Buyers Move Up Move Down
Contact Me I Promise To Bring A List Of Targeted MLS Buyers With Me. The List Will Include Photos Of The Homes Where The MLS Buyers Are Now Living.! Your Photo Contact Info
