Understanding Social Impact Theory Through Sedikides and Jackson (1990) Study

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Explore Sedikides and Jackson's study on social impact theory, focusing on the variables manipulated and measured, along with their findings regarding Social Impact Number (SIN). Evaluate the study's support for the theory and its implications on factors like strength, immediacy, and number in social impact. Engage in group work tasks to analyze the study's strengths, generalizability, reliability, and validity.


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  1. Topic 1: Social Psychology To evaluate social impact theory using Sedikides and Jackson (1990) Most pupils will be able to All pupils willbe able to Describe the IVs and DV in Sedikides and Jackson (what did they alter and what did they measure) What did they find out (results) about SIN Some students will be able to 1. state why Sedikides and Jackson is strong support for the theory Outline how Sedikides and Jackson supports Social Impact Theory

  2. Evaluation sandwich BREAD: One strength of social impact theory is that it is able to correctly predict the outcomes of research studies, for example . MEAT: Sedikides and Jackson found that . BREAD: and this shows that strength, immediacy and number are all important factors in determining the impact of a source on a target

  3. Group work: Blue Ashleigh, Joe, Floyd and Ruby Describe: Strength Evaluate: Generalisability Soraya, Abbie, Jack, Alex J Describe: Immediacy Evaluate: reliability Susie, Roame, Tasmin, Sam Describe: Number Evaluate: Validity

  4. Group work: Purple Rebecca, James, Ben, Jasmine Describe: Strength Evaluate: Generalisability Pippa, Kira, Ella, Tom Describe: Immediacy Evaluate: reliability Laura, Kat, Liam, Bailey Describe: Number Evaluate: Validity

  5. Your task Create an image to show the IV and the DV for either S, I or N (each group will concentrate on just one) Make sure your image includes the related findings If you can, try to create chain of reason relating to generalisability, reliability or validity (each group has one area to focus on) Leaders need to ensure that all group members have covered the red section at least

  6. IV: Strength - Dress code (social status) IV: Strength wording of request Excuse me , don t Excuse me , I d like to ask you to

  7. IV: Immediacy: Experimenter present, not present, shore birds room

  8. IV: Number - Group size

  9. DV: Did they lean on the rail (Y or N) The 88cm Rail

  10. Evaluation sandwich BREAD: One strength of social impact theory is that it is able to correctly predict the outcomes of research studies, for example . MEAT: Sedikides and Jackson found that . BREAD: and this shows that strength, immediacy and number are all important factors in determining the impact of a source on a target

  11. Topic 1: Social Psychology To evaluate social impact theory using Sedikides and Jackson (1990) Most pupils will be able to All pupils willbe able to Describe the IVs and DV in Sedikides and Jackson (what did they alter and what did they measure) What did they find out (results) about SIN Some students will be able to 1. state why Sedikides and Jackson is strong support for the theory Outline how Sedikides and Jackson supports Social Impact Theory BREAD MEAT

  12. Turning an ordinary sandwich into a club sandwich Why not add some evaluation This is strong evidence for the theory because the study ..

  13. Go for the full evaluation Scooby snack To continue with your evaluation you might want to use further research Practical applications compare social impact theory with agency theory .

  14. Time to reflect. One thing you will do to One thing you will do to follow up, or question follow up, or question you want to ask you want to ask Two things you think you need to revisit Two things you think you need to revisit Three areas which you have made progress on today Three areas which you have made progress on today

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