Understanding Qualitative Research Methods and Data Collection
Explore the world of qualitative research through this insightful content by Dr. Michael Agnew from MacPherson Institute. Learn about the objectives, differences from quantitative research, and the value it brings in understanding complex social realities. Discover the common data collection methods used in qualitative research, including participant observation, interviews, and focus groups.
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Presentation Transcript
Introduction to Qualitative Research Dr. Michael Agnew, MacPherson Institute
What is qualitative research? Qualitative research seeks to: Understand a given research problem or topic from the emic perspective Obtain culturally specific information about particular populations
What is qualitative research? Though they have some broad similarities, quantitative and qualitative research methods differ in their analytical objectives the types of questions they pose the forms of data they produce and the degree of flexibility built into the study design
What can we learn from qualitative research? Value of qualitative research in its ability to provide complex textual descriptions of how people experience research topic Effective in identifying intangible factors, such as social norms, gender roles, ethnicity and religion, that may influence research subjects perspectives Bring a level of nuance to what are often complex social realities
Qualitative data collection methods The three most common data collection methods in qualitative research are: Participant Observation: ideal for collecting data on behaviour/phenomena in their usual contexts Interviews: optimal for collecting data on personal histories, perspectives, and experiences Focus Groups: effective in eliciting data on the perspectives of a group, generating broad overviews about a shared concern or experience
