Understanding Phenomena-based Research in Information Management
Explore the evolution of modern science, the importance of phenomena-based research in connecting theory to reality, and the consequences of unreal research in the realm of technology acceptance models. Delve into the significance of relating research to the real world for meaningful impact and progress in the field of information management.
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2 Phenomena-based Research Department of Information Management CYCU CK Farn mailto: ckfarn@gmail.com 2023.09 CK Farn, CYCU 1
Curiosity Drives Research We keep moving forward, opening new doors, and doing new things, because we re curious and curiosity keeps leading us down new paths. Walt Disney CK Farn, CYCU 2
The beginning of modern science -- 16th and 17th Century The fathers of modern astronomy, the scientific method and natural science Theories all based on observation of the real world Nicolaus Copernicus Heliocentrism ( ) based on planetary observations Galilei Galileo Johannes Kepler Laws of planetary motion Sir Isaac Newton CK Farn, CYCU 3
Research and the real-world Current state of research a growing share of our research contributions tend to be incremental, marginal, highly theory- and methods-driven, and often detached from real-world phenomenon (Doh, 2015) Phenomena-based research capture, describe and document, as well as conceptualize, a phenomenon so that appropriate theorizing and the development of research designs can proceed (Von Krogh, Rossi- Lamastra, and Haefliger, 2012) Good research has to relate to the real world CK Farn, CYCU 4
Some example of unreal research 1 20 years ago, I was consulted by a PhD student regarding a research A survey research on WAP (Wireless Application Protocol) targeted to cell phone users Model based on TAM R2 less than 3% (explained less than 3% variance) How to improve? CK Farn, CYCU 5
TAM: Technology Acceptance Model CK Farn, CYCU 6
Ferrari Enzo!! Ferrari Enzo!! What car will I buy, based on TAM? CK Farn, CYCU 7
Problem with the research Choice of theoretical model without: Basic understanding of the model Common sense on the real world situations If one has to pay for the usage of something, does money/budget matter? CK Farn, CYCU 8
Alternate theories TAM was derived from TRA (Theory of reasoned action) The author of TRA latter proposed TPB (Theory of Planned Behavior) CK Farn, CYCU 9
Problem with the research 2 TAM was a variation of TRA Adoption of IS within organization Equipment, training and usage fees are paid by the company In a social setting Availability of the right cell phone, usage fees has to be paid by users Differences in behavioral norm CK Farn, CYCU 10
Broken Research cycle observation Explain Phenomena Law Theory Derive Empirical evidence Hypothesis Conclusion CK Farn, CYCU 11
Human Nature: Inertia nth-degree Virtual Question Reflect on research Departure from real world Spiral down Virtual Research Question Real-world Problem Research Publication Research Question Analysis Observation Conceptualize CK Farn, CYCU 12
Research Question Research is decision- and dilemma-centered A clarified research question is the result of careful exploration and analysis and sets the direction for the research project What phenomenon does it relates to? CK Farn, CYCU 13
Business decision related questions Most business decision related questions are normative Translate it into descriptive question Based on real world descriptive data Should we raise the rate for Health Insurance Financial Legal (media, public opinion) Technical . Multi-faceted CK Farn, CYCU 14
Academic research questions Descriptive model Theoretical contributions Accumulation of knowledge Relevance vs elegance CK Farn, CYCU 15
Funnel management Funnel management A common used technique in sales The process of optimizing the customer journey from first contact to purchase If you do not have a pet issue, use the funnel management approach to derived at a researchable question CK Farn, CYCU 16
Sales Funnel Universal Suspect Prospect Best Few Client Delivery Services CK Farn, CYCU 17
Research funnel Understand the general state of the area Search with a vague idea Read the title page of a few hundred papers Title, authors, journal, keywords, affiliation Browse through several dozens related papers Methodology, theory/model Universal Suspect Understand the specific topic Prospect Research gap Mapping to real phenomena Major researchers, key papers Major theories In depth reading Key reference paper Theoretical foundation Methodology Possible alternatives Best Few Decide on a question Client Delivery Services Research design Collect data Analysis Conduct research CK Farn, CYCU 18
Resource Considerations Human ressources Budget Time Time constraints is a major consideration if you are pursuing a degree, or you rely on it for a promotion Availability of data or informants Can you have access? Stage of technology application (IS research) CK Farn, CYCU 19
Assignment #3: pose a Research Question Redo Assignment #2 Prepare a ONE page ppt document File name: HW3_SID_Name.ppt Upload your ppt file to https://mega.linkin.tw/index.php/s/QdzoWCmcNGeod6t CK Farn, CYCU 20
