Understanding Market Trends for Storage Virtualization
NEC conducted research to analyze market trends and needs for storage virtualization, focusing on HYDRAstor advantages over competitors. Key findings include the preference for VMware vSphere, top challenges with current storage solutions, and recommendations to address concerns and highlight benefits of virtualized storage.
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NEC Storage Virtualization Click to edit Master title style Click to edit Master text styles Research Report
2 Background & Methodology Objective: NEC is looking to better understand market trends & needs for storage virtualization, linking to the advantages of HYDRAstor over competitive offerings to inform the creation of a whitepaper. Research Methodology: In January, Spiceworks surveyed IT decision-makers through online research. A total of 152 respondents across the US and Canada took the 6-minute online survey. Respondent Qualification Criteria: The IT decision-makers were required to influence decisions on data storage, backup, & recovery or virtualization solutions at organizations with 100+ employees. Organization Profile: COMPANY SIZE (EMPLOYEES) TOP INDUSTRIES ROLE AT ORGANIZATION DECISION INFLUENCE IT IT Data storage, backup, & recovery Virtualization solutions 100-499 500+ Director+ Other IT IT Services 13% Manager Staff 80% Click to edit Master title style 9% Education 35% Determine need Manufacturing 12% 69% 70% Healthcare Evaluate solutions/vendors 11% 78% 30% 76% Recommend solutions/vendors 68% 46% Finance 54% 8% 54% 53% Make final decisions Construction 7% 7% 43% 38% 28% Approve purchases Click to edit Master text styles Government 5% 70% 68% Deploy solutions Retail 5% 74% 71% Manage & maintain solutions Respondents: 152
4 Key Findings: StoragePractices, Drivers & Concerns Organizations currently use a wide variety of solutions to meet their datacenter storage needs. Organizations using (74%) or considering (20%) virtualization for storage display a slight preference for VMware vSphere (68%) over Microsoft Hyper-V (58%). Oracle RMAN (43%) and IBM TSM (40%) are the top backup applications for organizations using (58%) or considering (22%) backup appliance. Over the next 3 years, IT pros do not anticipate changing the amount of data they store on virtual systems; however, they do intend to move data off physical systems and into the cloud. With this sustained use of virtual machines, providers must keep in mind the most critical aspects of orgs data backup and recovery strategies: VMware & Hyper-V backup (72%) and disaster recovery (71%). Cost is the leading challenge with current datacenter storage solutions, and will be the largest hurdle for NEC to overcome as it is the top inhibitor to solution deployment and concern with regards to virtualized storage. NEC has an opportunity to help organizations address other leading challenges they currently face with datacenter storage solutions such as recovery time, security, capacity, stability and backup time. NEC should aim to highlight the top perceived benefits of virtualized storage, particularly performance/speed, as these are most likely to resonate with IT pros. Further, future messaging from NEC should aim to alleviate the leading concerns IT pros have with virtualized storage compared to other solutions. Top Challenges with Current Datacenter Storage Solutions Top Concerns with Storage Virtualization Top Benefits of Storage Virtualization 50% 43% 39% 36% 36% 32% 30% 30% 28% 27% 26% 24% 22% 22% Cost Recovery time Security Capacity Improved backup speed Increased storage capacity Faster data recovery Improved scalability Simplified mgmt. Cost Performance/ speed Technical limitations Compliance regulations/ standards Complexity of the solution
5 Key Findings: Brand Associations & Perceptions NEC HYDRAstor is not top of mind for IT pros, with the solution ranking lowest among key competitors for both awareness (63%) and familiarity (45%). Dell EMC Data Domain holds a sizeable advantage over key competitors in awareness (88%) and familiarity (76%). Further, nearly 2 in 5 (37%) IT pros report they are not at all familiar with NEC HYDRAstor. NEC has an opportunity to increase its footprint among the competitive set as there are similar levels of usage among the solutions test. Despite having the lowest rate of deployment (5%), a third (33%) of IT pros indicate they are considering (17%) or planning to evaluate (16%) NEC HYDRAstor. Dell EMC Data Domain (18%) and IBM ProtecTIER (15%) lead the way as the most common data backup storage solutions deployed. Overall satisfaction with the deployed solutions is high, indicating NEC will need to clearly demonstrate the benefits HYDRAstor can provide over other solutions in the market. Future marketing and communication efforts should aim to focus on the most important factors orgs consider when evaluating new data backup storage solutions IT pros identify cost/value, security, and backup speed as the top factors they consider when evaluating data backup storage solution providers. Top Factors of Consideration When Evaluating New Data Backup Storage Solutions 51% 42% 39% 33% 33% 30% 25% Cost/Value Security Backup speed Capacity Reliability/ Availability Ease of management Restore speed
Detailed Findings: Storage Profile
7 Orgs use a wide variety of solutions for datacenter storage to backup their large amounts data Total Data Currently Backed Up Datacenter Storage Solutions Currently Being Used or Considered Currently Using Considering 74% 64% 64% 63% 58% 53% 42% 36% 32% 30% 26% 24% 23% 21% 22% 22% 22% 20% 20% 18% 50TB to less than 100TB* 100TB to less than 250TB 250TB to less than 500TB 500TB or more Virtualization* SSD SAN NAS Backup appliance* DAS IaaS AFA Q5. What types of datacenter storage solutions does your organization currently use or is it considering using within the next 12 months? (Single selection permitted per solution.) Q8. How much total data does your organization currently back up? (Single selection permitted.) Respondents: 152 *Note: Respondents were required to be using/considering Virtualization or Backup appliance and back up at least 50TB of data to qualify for the survey
8 VMware edges Microsoft as the top virtualization solution for storage, while Oracle and IBM lead the way for backup appliance Virtualization Solutions Currently Using or Considering Backup Applications Currently Using or Considering 68% 58% 43% 40% 22% 17% 16% 9% 4% VMware vSphere Microsoft Hyper-V Other Oracle Recovery Manager IBM Tivoli Storage Manager Veeam Veritas NetBackup CommVault Other Q6. Which virtualization solution is your organization currently using, or considering, for storage? (Multiple selections permitted.) Respondents Using/Considering Virtualization: 143 Q7. Which backup application is your organization currently using, or considering? (Multiple selections permitted.) Respondents Using/Considering Backup Appliance: 121
Detailed Findings: Data Storage, Backup, & Recovery Practices
10 Data stored on virtual systems is not expected to change, while orgs look to move data from physical systems to the cloud Average Current and Future Data Storage Currently resides In the next 3 years 40% 40% 32% 24% 18% 18% 15% 14% Physical systems Virtual systems Public cloud Private cloud Q9. What percentage of your organization's data currently resides in the following types of infrastructure? (Open numeric response.) Q10. What percentage of your organization's data do you estimate will reside in the following types of infrastructure in the next 3 years? (Open numeric response.) Respondents: 152
11 VMware & Hyper-V backup and disaster recovery top as critical aspects to orgs backup and recovery strategy Important Aspects of Org s Data Backup & Recovery Strategy Showing % Critical 72% 71% 61% 61% 59% 58% 55% 51% 49% VMware & Hyper-V backup Disaster recovery Centralized management Compliance Encryption Granular file backup and restore Local Remote management Local failover management 48% 41% 41% 41% 38% 36% 36% 30% 29% Archiving Compression/ consolidation Granular database backup Bare metal backup & restore Web access to files/ backups Cloud failover Deduplication External hard drive backup Hybrid copies of data Q11. How important are the following aspects to your organization s data backup and recovery strategy? (Single selection per aspect.) Respondents:152
12 Cost, recovery time, security, and storage capacity are the top pain points orgs face with datacenter storage solutions Top Challenges with Current Datacenter Storage Solutions 50% 39% 36% 36% 29% 28% 26% Cost Recovery time Security Storage capacity Scalability Backup time Reliability 21% 18% 16% 15% 15% 13% 13% 4% Technical limitations Management complexity Cloud support/ enablement Operational limitations Virtualization support Energy efficiency Deduplication efficiency None Q12. What are the top challenges your organization has experienced with its current datacenter storage solutions? (Up to five selections permitted.) Respondents: 152
Detailed Findings: Deployment Barriers, and Virtualized Storage Benefits and Concerns
14 Among orgs considering storage virtualization, budget, security, and awareness issues are key barriers to deploying Challenges/Barriers Preventing Orgs from Deploying a Virtualized Data Backup Storage Solution (Among those considering storage virtualization) 48% 45% 42% 35% 29% Budget constraints Concerns about security Lack of knowledge regarding solutions/providers Concerns about reliability/uptime Maturity of solution 29% 23% 23% 19% 16% Time required to transition/upgrade Hardware compatibility with legacy equipment Lack of need Uncertain of benefits/ROI Lack of skills/expertise required to deploy & manage solutions/providers Q13. What challenges or barriers would prevent your organization from deploying a virtualizeddatabackup storage solution as a part of your data storage solution? (Multiple selections permitted.) Respondents Consideration Storage Virtualization: 31
15 IT pros identify a variety of benefits storage virtualization provides, led by performance/speed features Top Benefits of Storage Virtualization 32% 30% 30% 27% 26% 23% 21% 20% 19% Improved backup speed Increased storage capacity Faster Improved scalability Simplified management Improved reliability Enhanced data backup Increased availability/ access Increased business efficiency data recovery Performance/speed (net): 58% 18% 18% 17% 16% 15% 15% 15% 3% Improved restore speed Extended hardware longevity Reduced costs - CapEx Improved security/ compliance Reduced risk of malware attacks/ security threats Reduced costs - OpEx Ability to leverage existing infrastructure investments None Q14. What benefits has your organization experienced, or would you expect to experience, by having any portion of storage virtualized as a part of your data backup storage solution? (Up to five selections permitted.) Respondents: 152
16 Cost tops as the leading concern with storage virtualization, followed distantly by performance, technical limitations, compliance/security, and solution complexity Concerns with Virtualized Data Storage Solutions vs. Other Types of Storage Solutions 43% 28% 24% 22% 22% 21% 21% 20% 20% Cost Performance/ speed Technical limitations Compliance regulations/ standards Complexity of the solution Security threats/ breaches Reliability of syncing Storage capacity System/ interface learning curve 19% 18% 16% 14% 14% 13% 13% 7% 3% Scalability Hardware longevity Accessibility/ downtime Ecosystem Resource planning/ right-sizing Data Workload migration/support None Don t know enough about the approach management/ archiving Q15. What concerns, if any, do you have regarding a virtualizeddatabackup storage solution vs. other types of storage solutions? (Up to five selections permitted.) Respondents: 152
Detailed Findings: Brand Association & Perceptions
18 Dell EMC Data Domain leads the pack in awareness, while nearly two-thirds have at least heard of NEC HYDRAstor Awareness of Data Backup Storage Solutions Showing % at least heard of provider 88% 82% 75% 68% 64% 63% 63% Dell EMC Data Domain HP StoreOnce IBM ProtecTIER Hitachi Protection Platform Quantum DXi ExaGrid EX NEC HYDRAstor Q16. How familiar are you with the following providers of data backup storage solutions? (Single selection permitted per solution.) Respondents: 152
19 Dell EMC Data Domain also holds a sizeable advantage over NEC HYDRAstor in terms of familiarity Familiarity with Data Backup Storage Solutions Showing % have a general impression of/know something/know a lot about provider 76% 68% 59% 53% 47% 47% 45% Dell EMC Data Domain HP StoreOnce IBM ProtecTIER Quantum DXi ExaGrid EX Hitachi Protection Platform NEC HYDRAstor Q16. How familiar are you with the following providers of data backup storage solutions? (Single selection permitted per solution.) Respondents: 152
20 While no provider dominates, Dell EMC Data Domain and IBM ProtecTIER lead in usage over other key competitors Usage of Data Backup Storage Solutions Currently deployed Considering deploying Planning to evaluate within the next 12 months Neither deploying or considering Not at all familiar 37% 37% 36% 32% 32% 31% 30% 26% 25% 25% 24% 22% 22% 22% 22% 21% 18% 18% 17% 16% 16% 16% 16% 15% 15% 14% 13% 13% 13% 13% 13% 11% 11% 7% 5% Dell EMC Data Domain IBM ProtecTIER HP StoreOnce Quantum DXi ExaGrid EX Hitachi Protection Platform NEC HYDRAstor Q17. Which of the following data backup storage solutions has your organization deployed or is it considering deploying? (Single selection permitted per solution.) Respondents: 152
21 Satisfaction is high for all providers Dell satisfaction is mainly limited by the overall cost/value Satisfaction with Current Data Backup Storage Solutions Showing % Completely satisfied/Very satisfied/Satisfied Though the vast majority who use Dell EMC Data Domain are satisfied, the top reasons for dissatisfaction are: Cost/value Performance/latency issues Scalability issues Security issues 100% 95% 94% 93% 90% 86% 79% IBM ProtecTIER (n=23*) HP StoreOnce (n=20*) ExaGrid EX (n=17*) Dell EMC Data Domain (n=28*) Hitachi Protection Platform (n=10*) NEC HYDRAstor (n=7*) Quantum Dxi (n=19*) Q18. How satisfied are you with the data backup storage solution(s) your organization currently deploys? (Single selection permitted per solution.) Respondents with each solution deployed: See base sizes above *Note: Extremely small base size, direction read only
22 Cost, security, fast backup, capacity, and reliability are the top consideration factors when evaluating new solution data backup storage solutions Top Factors of Consideration when Evaluating Data Backup Storage Solutions 51% 42% 39% 33% 33% 30% 25% 23% Cost/Value Security Backup speed Capacity Reliability/ Availability Ease of management Restore speed Compatibility/ integration with supporting storage technologies Security/Compliance (net): 53% Performance/speed (net): 49% 22% 22% 20% 18% 17% 17% 14% 1% Support services Warranty Compliancy with regulations Seamless, non- disruptive scalability Hardware longevity Cloud support/ enablement Fits data needs for any company size None Q20. What are the most important factors your organization would consider if it was evaluating a new data backup storage solution? (Up to five selections permitted.) Respondents: 152
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24 Kaleigh Day Trent Cameron Account Executive Client Success Manager Email: trentc@spiceworks.com Email: kaleighd@spiceworks.com Jared Hall Claire Frisby Robin Peto Directory, Research Strategy Research Manager Research Associate Email: robinp@spiceworks.com Email: jaredh@spiceworks.com Email: clairef@spiceworks.com
