Understanding Market Structures and Business Ownership

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Explore the characteristics of different market structures like pure competition, monopolistic competition, oligopoly, and monopoly. Learn about types of business ownership such as sole proprietorships, partnerships, and corporations. Discover the regulations affecting businesses and the economic rights and responsibilities involved. Delve into terms like product differentiation, financial capital, and profit to gain a comprehensive understanding of market dynamics.


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  1. Session 6 Market Structures Disclaimer: The views expressed are those of the presenters and do not necessarily reflect those of the Federal Reserve Bank of Dallas or the Federal Reserve System.

  2. TEKS (9) Economics. The student understands types of market structures. The student is expected to: (A) describe characteristics and give examples of pure competition, monopolistic competition, oligopoly, and monopoly; and (B) identify and evaluate ordinances and regulations that apply to the establishment and operation of various types of businesses.

  3. TEKS (16) Personal financial literacy. The student understands types of business ownership. The student is expected to: (A) explain the characteristics of sole proprietorships, partnerships, and corporations; (B) analyze the advantages and disadvantages of sole proprietorships, partnerships, and corporations; (C) analyze the economic rights and responsibilities of businesses, including those involved in starting a small business; and

  4. Teaching the Terms Pure competition Monopolistic competition Oligopoly Monopoly Sole proprietorship Partnership Corporations Ordinance Product differentiation Intellectual property Liability Financial capital Profit

  5. Two Classification Systems In what type of competitive environment does the business operate? How has the company chosen to organize itself?

  6. Markets A market facilitates the interaction of a buyer and a seller as they complete a transaction Buyers, as a group, determine the demand Sellers, as a group, determine the supply

  7. Competitive Markets Identical goods or services Enough buyers and sellers so that no participant can influence the market price everyone is a price taker

  8. Imperfect Competition Goods or services that are not identical Restaurants, gas stations and hotels Markets dominated by single or small number of producers Computer operating systems, automobiles, diamonds,

  9. Market Structures Are products differentiated? No Yes One Monopoly N/A How many producers are there? Few Oligopoly Monopolistic Competition Many Perfect Competition

  10. Market Structures Influence on Price Product Differentiation Barriers to Entry # of Firms Advertising Perfect Competition Many None No No None Monopolistic Competition Many Limited Some Yes Limited Oligopoly Few Some Some Yes Significant Pure One Extensive No Yes Complete Monopoly

  11. Natural Monopolies Some industries are characterized by conditions that create barriers to entry Location Economies of scale Utilities are the classic example Water Cable television Electricity

  12. Protected Monopolies Barriers to entry in some industries are the result of specific protections granted by government Licenses Patents Examples Concessions in national park Pharmaceuticals

  13. Types of Firms Sole Proprietorship Partnership Corporations

  14. Sole Proprietorship Advantages Disadvantages Ease of start-up Full control Sole receiver of profit Easy to close Unlimited personal liability Limited access to resources (including financial capital) Limited life

  15. Partnerships Articles of partnership or partnership agreement define rights and responsibilities Types of partnerships General partnerships Limited partnerships Limited liability partnerships

  16. Partnerships Advantages Disadvantages Ease of start-up Shared decisionmaking Ability to specialize More access to financial capital Profit comes directly to partners Unlimited personal liability Potential for conflict Limited life

  17. Corporations Articles of incorporation create an independent entity Owners are called shareholders Shares may or may not be publicly traded Shareholders elect board of directors Board of directors selects leadership of the firm

  18. Corporations Advantages Disadvantages Ease of raising capital Limited liability for owners Transferable ownership Unlimited life Ability to hire experts Expense and difficulty of start-up Double taxation Owner-agent dilemma Increased regulation and requirements

  19. Questions?

  20. Application http://www.econedlink.org/lessons/EconEdLi nk-print-lesson.php?lid=533&type=educator Facebook story

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