Understanding Different Types of Ad Agencies in Online Advertising
In the Advertising Online lecture by Mr. Dhiraj Ovhal, you will learn about the various types of ad agencies, including full-service agencies, modular agencies, creative boutiques, global and local agencies, mega agencies, media buying agencies, specialist agencies, interactive agencies, in-house agencies, and B2B agencies. Each type offers distinct services tailored to different client needs, such as creative services, media placement, and global or local market reach.
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Presentation Transcript
Welcome to all for the Advertising Online lecture By Mr. Dhiraj Ovhal HOD of Commerce
Q.3 Types of Ad Agency 1) Full services ad agency 2) Modular ad agency 3) Creative boutique 4) Global and Local agencies 5) Mega Ad agency 6) Media buying Agency 7) Specialist agency 8) Interactive agency 9) In-house Agency 10) B2B Ad agency
1. Full services ad agency:- all range of advt. and marketing function provide to the Advertisers. It includes the planning, creating and producing the advertisement, placing the advertising in various media and research. All kinds of services under one roof
2. Modular ad agency :- Service piece meal basis small part of advt. done on commission. Services as per the requirement of clients
3. Creative boutique:- Only creative services provider It includes Copy writing, Layout designing, Visualization,
4. Global and Local agencies:- Global ad agency works through the world with large numbers of branches in every country with billion rupees turnover. Local ad agency operates in small or specific part in country only with few thousand/ lac rupees business turnover.
Example :- Global ad agency:- Ogilvy & Mather International Ad agency 1948 It operates 125 countries ZOO ZOO Ad campaign (Rajiv Rao, National Creative Director of Ogilvy & Mather,- Bangalore ) Cadbury Asian Paints Fevicol
5. Mega Ad agency:- Come two or more ad agencies under acquisition, merger , takeover to expand business of advertising all over the world
6.Media buying Agency:- Subsidiary agency to book time and space in media for ads. These are independent agencies specialising in media buying services.
7. Specialist agency:- like Financial advertising campaign such as Sobhaga ad agency is only preparation ad campaign only for the Financial matters like Share, Banks, Financial Institution, etc.
8. Interactive agency:- Web design. Internet advertising, You tube, face book ads,
9. In-house Agency:- Advertiser is owned such type of ad agency. The main reasons are easy to close control and watch over activities of ad agency for the smooth functioning of ad campaign.
10. B2B Ad agency :- business to business ad agency. The main focus on direct communication between the two firms and ad campaigns.
Q.3 Types of Ad Agency 1) Full services ad agency 2) Modular ad agency 3) Creative boutique 4) Global and Local agencies 5) Mega Ad agency 6) Media buying Agency 7) Specialist agency 8) Interactive agency 9) In-house Agency 10) B2B Ad agency
Attendance Link https://forms.gle/U4Da9ykpniL3tpCdA (Mention date at last point)
