Understanding the Evolution of Advertising Management
Dive into the history and evolution of advertising, explore the concept of advertising management, learn about different advertising strategies, media options, and the persuasion process in advertising. Discover the impact of left and right brain ads, global advertising, and relationship marketing. Unravel the steps in advertising campaign management and gain insights into the various types of advertising.
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Presentation Transcript
Advertisement Management
Introduction 1880 1920 1980 2010 1900 1960 2000 Look at the various advertising campaigns used by Coca Cola through different decades.
Introduction 1880 2010 1920 1980 1900 1960 2000 Do you notice that the style and approach of the campaign has kept on changing over the years? So, what is advertising? Why does it change? What is advertising management? Let us try to understand more about advertising and its management and gain answer to the above questions.
Objective Describe in brief the history of Advertising Explain what is Advertising Management Describe the Advertising Management Process Describe the various media options Differentiate between Left Right Brain Ads Explain the Persuasion Process of Advertising Explain the various Strategies for Demand Generation Describe the Types of Advertising Explain what is Global Advertising Explain what is Relationship Marketing
History of Advertising In the olden days, there were three forms of advertising that were used prior to the time advent of the printing press. They were: Advertising has long been used since the olden days. However, it was not the same form of advertising as seen today.
What is Advertising The word Advertising is derived from the Latin word, Ad vertere which means to turn to Thus, advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor
Steps in Advertising Campaign Management Review communication market analysis Steps in Advertising Campaign Management
Left Right Brain Ads There are two types of ad development approaches used: Right Brain Advertisement Left Brain Advertisement The Right- brain advertisements are created to appeal to the emotional side of brain. The right side of the brain deals with abstract ideas, images, and feelings. The Left brain advertisements are created to appeal to the logical, rational side of brain. The left side of the brain deals with numbers, letters, words, and concepts
Hierarchy of Effects Model - Defining Advertising Goals for Measured Advertising Results (DAGMAR) Hence, DAGMAR Approach is used as a communication task to be accomplished amongst a defined audience in a specified period of time. Let's take a look at the various hierarchical effects that are achieved through DAGMAR. DAGMAR is a hierarchy of effects model that is used to achieve an effect in consumers from unawareness to action .
ManagementStudyGuide.com This is a DEMO Course On: This is a DEMO Course On: Advertisement Management Advertisement Management Register Today Register Today and Get Access to 250+ Course and Get Access to 250+ Course Presentations. Presentations. What You Get: What You Get: 1. 1. Access the Courses Online. Access the Courses Online. 2. 2. Download Download Powerpoint Powerpoint Presentation for each Course. Presentation for each Course. 3. 3. Get Certificates. Get Certificates.
