Understanding Activation Rate in Link 2017: Insights and Strategies

Slide Note

Activation rate in the context of Link 2017 refers to the process where newly elected members attend their first Order of the Arrow (OA) event, indicating their activation. The journey of a new member involves awareness, election, call-out, induction, activation, engagement, and renewal. The data from 2016 and 2017 shows the percentages of members activated within different time frames. Barriers to activation include educational issues, lack of orientation, uninspiring ceremonies, and misdirected priorities. Lodges can improve activation by rethinking approaches and focusing on meaningful projects. Visit the links provided for detailed information.

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Presentation Transcript

Link 2017: Activation Rate

Focus Area #3 Activation Rate

What is Activation Rate? Activation: Lodge program, the Ordeal experience, and personal inspiration result in a newly elected member attending his first OA event A new member is activated when he attends his first OA event! 2017 OA Lodge and Section Adviser Symposium 3

The Journey of a New Member Awareness Election Call-Out Induction Activation Engagement Renewal

Activation How long until the new member attends his first event? Activation First OA Event Brotherhood Ordeal Service to Unit

2016 Activation 2016 Activation 40,000 33,461 35,000 30,000 25,000 23,138 20,000 15,000 10,000 5,556 5,000 2,695 2,070 0 0 1-5 Months 6-11 Months 12-17 Months 18+ Months 2016 Total Inducted First Event Never

2016 Activation Percentages 2016 Activation Percentages Total Inducted 1-5 Months 6-11 Months 12-17 Months 18+ Months Never Activated 33,461 17% 8% 6% 0% 69%

2017 Activation

2017 Activation Percentages 2017 Activation Percentages Total Inducted 1-5 Months 6-11 Months 12-17 Months Never Activated 17,059 10% 0% 0% 90%

How Can Lodges Improve Activation? Rethinking Sash and Dash The term Sash and Dash focuses on whom? The Candidate The term Sash and Dash place blame where? The Candidate

Barriers to Activation Ceremonies Educational Issues No new member orientation Candidates unaware of lodge events Candidates never visit lodge website Ceremonies were uninspiring Ceremonies did not convey meaning Ceremonies seemed unimportant Focus Ordeal Projects Projects were not meaningful Too much standing around OA is all work and no fun Untrained Elangomats Candidates only joined for sash/patch Candidates focused on other priorities Administrative Poor communication/no follow up No OA troop rep in candidate s unit Poor record keeping Ordeal Atmosphere Perception of hazing Lack of respect from members Induction principles not recognized Candidates did not feel welcome Other No friends to attend lodge events with Poor quality of lodge events OA not visible in council