Trends in Public Corporate Board Dynamics

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THE DYNAMICS OF
GETTING ON A PUBLIC
CORPORATE BOARD
ELLEN B. RICHSTONE
JUNE 2017
1
NUMBER OF PUBLIC COMPANIES HAS
REDUCED: US BOARD POSITIONS LESS
1997– through 2016
US down by 46%
NON US up by 28%
--------------------------
Number of Directors on each US board also
dropping- average 11 for large cap; 9 for Mid
Cap;
Many going down to 7
2
Time Commitment
Time Commitment Rising
Average Age of Directors increasing
Board Compensation rising slower
than time commitment
3
Board Compensation (2016)
Size*
      
Avg. Total Compensation
   
% Cash
Micro
      
$121,000
       
51%
Small
      
$157,292
       
47%
Medium
      
$181,400
       
44%
Large
      
$222,300
       
44%
Top 200
      
$272,000
       
42%
All Firms
     
$191,500
       
45%
Micro ($50-499); Small ($500-999); Medium ($1-2.4 Billion);  Large ($2.5 B-9.9)
Top 200 ($10 Billion plus):
Source: 2016-2017 NACD Director Compensation Report
4
BOARD REFRESHMENT: WHAT DRIVES IT?
MAJORITY:
RETIREMENTS
TERM LIMITS
ILLNESS OR DEATH
SPECIAL SITUATIONS
M&A
CHANGING NEEDS IN BUSINESS STRATEGY
ACTIVIST SHAREHOLDER
5
Differences between Public and Private
Boards
Needs
Legal Compliance
SEC reporting
Visibility: Reputational Risk
Time Commitment
COMPENSATION  (not negotiable)
6
Director Needs Change with Company Life Cycle
Start UP
  
Rapid Growth
  
Maturity
   
Distressed
TYPE:
Private
 
Hands On/
  
Specialization
  
Broad Exp
  
Legal, Exit M&A
 
Pre-Pub
 
Prior IPO
  
Specialization
  
Indust Exp
  
Legal; M&A
Public
 
SEC Finan/
  
IR, Marketing
   
---
   
Corp Finance/M&A
Mature/
Public
 
  ----
    
-----
  
Broad indust
  
Exit strategy
    
New Prod intro/
    
Life Cycle Mgmt.
7
CHARACTERISTICS OF NEW INDEPENDENT DIRECTORS
Title or Skill set
      
2006
    
2016
Financial Background
     
24%
    
25%
Divisional President/Functional 
  
15%
    
23%
Active CEO’s/ Presidents
    
29%
    
19%
Retired CEO’s
       
11%
    
19%
Academics/nonprofit
     
8%
     
4%
Consultants
        
5%
     
3%
Lawyers
         
2%
     
1%
Others
         
6%
     
6%
ACTIVE OR RETIRED CEO’S MAKE UP 38% OF NEW INDEPENDENT
DIRECTORS
 
8
How Do Boards Decide on Needs:
Hot Need Areas:
Digital Marketing
Technology
Sitting CEO of Public Company
Financial Expert/ Experience as
Audit Chair of a Public Company
9
THE CURRENT ENVIRONMENT: LOOKING
FOR A DIRECTOR
Lots of candidates –
Most boards do not want to be your first public
board– they want you to go through learning
process elsewhere
Premium on Women or Minority Candidates– but
still 75% of seats going to white males
Age can be a factor:   Age limits are moving to
between 72-75:  Most boards do not want
someone for less than eight to ten years. So
after 65 probability of getting on your first
board drops significantly.
10
SO HOW DOES A BOARD DECIDE WHO TO ADD?
IT STARTS WITH AN EVALUATION OF
WHO THEY HAVE
REINFORCED BY REQUIREMENT TO
DISCLOSE WHAT EACH DIRECTOR’s
VALUE IS.
NOMINATING GOVERNANCE USUALLY
TAKES LEAD
11
Skill Matrix Review: Board Composition
Company’s strategic plan
Future combined with tactical expectations
Evolving Structure
Strengths, style interests
Competency today and in the future
Succession discussion
Gap analysis today and in the future
Sample skills matrix- handout
12
Best ideas for getting on Boards
NETWORK
SPEND TIME WHERE BOARD DIRECTORS
ARE
ROLE OF RETAINED SEARCH FIRMS IN
BOARD SEARCH
13
Spend time where Directors spend time
NACD (National Association of Corp Dir)
Seat at the Table
WCD (Women Corporate Directors)
ACCD (American College Corporate Directors)
Audit Firms have Audit Committee programs;
Deloitte-Governance.
Law Firms have Director institutes
Board Leaders
14
KEY STEPS: 1
Understand your value add
Board Style:  Bio and Resume-
different than traditional
Education: Bootcamps/ Webinars;
programs to be current with
public company board issues;
Demonstrate your seriousness.
15
KEY STEPS: 2
Networking with:
People you know WELL professionally who
currently sit on public boards
People you know WELL professionally who are
advisors to public boards
People you know well- personally who
currently sit on public boards
Getting on your first board is the hardest: 80-
90% of the time it will be through your
network.
16
Once you get the interview?
Questions to Ask Before you join a
Board  (article-handout)
Be prepared
Come with questions:  strategic as
well as tactical
17
Time Frame
From start of process: often
quoted for first board: 18-24
months
Faster if need is urgent:
example Audit Chair
18
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The dynamics of getting on a public corporate board have been evolving over the years, with a decrease in the number of public companies and board positions in the US. Time commitment and board compensation are on the rise, but at varying rates. Board refreshment is primarily driven by retirements, term limits, and changing business needs. Contrasts between public and private boards include legal compliance, SEC reporting, and compensation differences. Director needs vary based on the company's life cycle stage. New independent directors bring diverse backgrounds, with active or retired CEOs forming a significant portion.

  • Corporate Board Trends
  • Board Dynamics
  • Director Needs
  • Public vs Private Boards
  • Board Compensation

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  1. THE DYNAMICS OF GETTING ON A PUBLIC CORPORATE BOARD ELLEN B. RICHSTONE JUNE 2017 1

  2. NUMBER OF PUBLIC COMPANIES HAS REDUCED: US BOARD POSITIONS LESS 1997 through 2016 US down by 46% NON US up by 28% -------------------------- Number of Directors on each US board also dropping- average 11 for large cap; 9 for Mid Cap; Many going down to 7 2

  3. Time Commitment Time Commitment Rising Average Age of Directors increasing Board Compensation rising slower than time commitment 3

  4. Board Compensation (2016) Size* Avg. Total Compensation % Cash Micro $121,000 51% Small $157,292 47% Medium $181,400 44% Large $222,300 44% Top 200 $272,000 42% All Firms $191,500 45% Micro ($50-499); Small ($500-999); Medium ($1-2.4 Billion); Large ($2.5 B-9.9) Top 200 ($10 Billion plus): 4 Source: 2016-2017 NACD Director Compensation Report

  5. BOARD REFRESHMENT: WHAT DRIVES IT? MAJORITY: RETIREMENTS TERM LIMITS ILLNESS OR DEATH SPECIAL SITUATIONS M&A CHANGING NEEDS IN BUSINESS STRATEGY ACTIVIST SHAREHOLDER 5

  6. Differences between Public and Private Boards Needs Legal Compliance SEC reporting Visibility: Reputational Risk Time Commitment COMPENSATION (not negotiable) 6

  7. Director Needs Change with Company Life Cycle Start UP Rapid Growth Maturity Distressed TYPE: Private Hands On/ Specialization Broad Exp Legal, Exit M&A Pre-Pub Prior IPO Specialization Indust Exp Legal; M&A Public SEC Finan/ IR, Marketing --- Corp Finance/M&A Mature/ Public ---- ----- Broad indust Exit strategy New Prod intro/ Life Cycle Mgmt. 7

  8. CHARACTERISTICS OF NEW INDEPENDENT DIRECTORS Title or Skill set Financial Background Divisional President/Functional Active CEO s/ Presidents Retired CEO s Academics/nonprofit Consultants Lawyers Others ACTIVE OR RETIRED CEO S MAKE UP 38% OF NEW INDEPENDENT DIRECTORS 2006 24% 15% 29% 11% 8% 5% 2% 6% 2016 25% 23% 19% 19% 4% 3% 1% 6% 8

  9. How Do Boards Decide on Needs: Hot Need Areas: Digital Marketing Technology Sitting CEO of Public Company Financial Expert/ Experience as Audit Chair of a Public Company 9

  10. THE CURRENT ENVIRONMENT: LOOKING FOR A DIRECTOR Lots of candidates Most boards do not want to be your first public board they want you to go through learning process elsewhere Premium on Women or Minority Candidates but still 75% of seats going to white males Age can be a factor: Age limits are moving to between 72-75: Most boards do not want someone for less than eight to ten years. So after 65 probability of getting on your first board drops significantly. 10

  11. SO HOW DOES A BOARD DECIDE WHO TO ADD? IT STARTS WITH AN EVALUATION OF WHO THEY HAVE REINFORCED BY REQUIREMENT TO DISCLOSE WHAT EACH DIRECTOR s VALUE IS. NOMINATING GOVERNANCE USUALLY TAKES LEAD 11

  12. Skill Matrix Review: Board Composition Company s strategic plan Future combined with tactical expectations Evolving Structure Strengths, style interests Competency today and in the future Succession discussion Gap analysis today and in the future Sample skills matrix- handout 12

  13. Best ideas for getting on Boards NETWORK SPEND TIME WHERE BOARD DIRECTORS ARE ROLE OF RETAINED SEARCH FIRMS IN BOARD SEARCH 13

  14. Spend time where Directors spend time NACD (National Association of Corp Dir) Seat at the Table WCD (Women Corporate Directors) ACCD (American College Corporate Directors) Audit Firms have Audit Committee programs; Deloitte-Governance. Law Firms have Director institutes Board Leaders 14

  15. KEY STEPS: 1 Understand your value add Board Style: Bio and Resume- different than traditional Education: Bootcamps/ Webinars; programs to be current with public company board issues; Demonstrate your seriousness. 15

  16. KEY STEPS: 2 Networking with: People you know WELL professionally who currently sit on public boards People you know WELL professionally who are advisors to public boards People you know well- personally who currently sit on public boards Getting on your first board is the hardest: 80- 90% of the time it will be through your network. 16

  17. Once you get the interview? Questions to Ask Before you join a Board (article-handout) Be prepared Come with questions: strategic as well as tactical 17

  18. Time Frame From start of process: often quoted for first board: 18-24 months Faster if need is urgent: example Audit Chair 18

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