THE THREE RANKING FACTORS
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THE THREE
RANKING FACTORS
For GBP Profiles
Proximity
◦
What exactly does it mean?
◦
How does it affect our rankings?
◦
What determines how well we rank, with respect to
proximity?
◦
How can we manipulate it?
Proximity
◦
Proximity is the geographical relationship between business and searcher locations.
◦
Google uses a combination of methods to assess which results will show in the maps serps. These
include:
◦
Population density
◦
Niche saturation
◦
Document spam score
◦
Query to document match
◦
Popularity of document
◦
Searchers previous queries
◦
Appropriate selection service areas matched in GBP and on site
Brand Prominence
◦
What is brand prominence?
◦
Why is it important?
◦
How can we improve our brand prominence?
Brand Prominence
◦
Brand prominence is the, on and offline popularity, authority, interaction and reputation of the business.
◦
Elevating brand prominence is vital in order to increase both the overall rank of the profile and the proximity
over which it ranks.
◦
Brand prominence can be improved by the following:
◦
Exceptional on page content and structure
◦
Fully optimized and extensive about us information
◦
Frequent quality posting to GBP
◦
Sufficient and consistent reviews and brand mentions
◦
High profile topically relevant niche and local citations and links
◦
Branded traffic and click through
◦
Topical entity association
◦
Fresh content on site and GBP
◦
Perfect match of brand information and brand imagery on GBP, site and other off page documents
Niche Relevance
◦
What is nice relevance?
◦
How can we improve niche relevance?
◦
How does niche relevance interplay with proximity?
Niche Relevance
◦
Niche relevance is broadly the topical match of your document with the search query being referenced
◦
Niche relevance can be improved with the use of various software tools designed for the job
◦
On page structure
◦
Appropriate matching of incoming traffic to correct document type and topic
◦
Use of topically relevant content and keywords in reviews
◦
Use of topically relevant content and keywords in GBP posts
◦
Correct use of Services in GBP and onsite match
◦
Proximity and niche relevance interplay to form a blended score which determines rank, along with the
brand prominence of the listing
Title Lorem Ipsum
Exploring the significance of Proximity, Brand Prominence, and Niche Relevance in GBP profiles. Learn how each factor influences rankings, ways to enhance them, and their interplay to determine online visibility.
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Presentation Transcript
THE THREE RANKING FACTORS For GBP Profiles
Proximity What exactly does it mean? How does it affect our rankings? What determines how well we rank, with respect to proximity? How can we manipulate it?
Proximity Proximity is the geographical relationship between business and searcher locations. Google uses a combination of methods to assess which results will show in the maps serps. These include: Population density Niche saturation Document spam score Query to document match Popularity of document Searchers previous queries Appropriate selection service areas matched in GBP and on site
Brand Prominence What is brand prominence? Why is it important? How can we improve our brand prominence?
Brand Prominence Brand prominence is the, on and offline popularity, authority, interaction and reputation of the business. Elevating brand prominence is vital in order to increase both the overall rank of the profile and the proximity over which it ranks. Brand prominence can be improved by the following: Exceptional on page content and structure Fully optimized and extensive about us information Frequent quality posting to GBP Sufficient and consistent reviews and brand mentions High profile topically relevant niche and local citations and links Branded traffic and click through Topical entity association Fresh content on site and GBP Perfect match of brand information and brand imagery on GBP, site and other off page documents
Niche Relevance What is nice relevance? How can we improve niche relevance? How does niche relevance interplay with proximity?
Niche Relevance Niche relevance is broadly the topical match of your document with the search query being referenced Niche relevance can be improved with the use of various software tools designed for the job On page structure Appropriate matching of incoming traffic to correct document type and topic Use of topically relevant content and keywords in reviews Use of topically relevant content and keywords in GBP posts Correct use of Services in GBP and onsite match Proximity and niche relevance interplay to form a blended score which determines rank, along with the brand prominence of the listing
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