The Qualified Self
Media accounting has evolved over time, impacting self-perception and social interactions. The Qualified Self concept highlights the connection between media engagement and personal identity. Changes in audience size, interactivity, and commodification have shaped media practices. 20th-century broadcast media laid the groundwork for today's social media economy, emphasizing continual user engagement for profit. Explore the influence of media on self-definition and societal communication.
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Presentation Transcript
QUIZ: Tweet or Diary Entry 1. I must say I find this weather to be very disagreeable. 2. Cold disagreeable day. Felt very badly all day long and lay on the sofa all day. Nothing took place worth noting. 3. Had an early morning today. Went for breakfast at Mr Teh Tarik, passed invitation card to my youngest aunt and visited my Grandma... 4. Fidelia Mirick here visiting to-day
Media accounting People using media to document their lives and the world around them and sharing it with others
Media Accounting Account Tied to an identity Subjective Accounting Evidentiary Accountability Sociality Ritual communication
Definition: the sense of self that comes from engaging in media accounting The Qualified Self
Qualified Self Quality One s character, disposition, nature, often desirable or valued Qualify To designate in a particular way, modified version Qualifications Selective evidence of who we are and what we ve done, our accomplishments
How has media accounting changed over time? Size of audience Degree of interactivity Commodification of media traces
Take aways 20th century American broadcast media set the stage for the political economy of social media today The economic model needs people to constantly engage with social media platforms by creating and consuming media accounting in order to make money They have created a cult of notifications to encourage continual engagement.
