The Power of Personal Branding
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What is a Personal Brand and why do you need one?
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What does a strong Personal Brand look like?
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What makes up your Personal Brand?
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Key Strategies to building a powerful Personal Brand
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A Personal Brand is
‘a widely-recognised and largely-uniform
perception or impression of an individual based on
their experience, expertise, competencies, actions and/or
achievements within a community, industry, or the marketplace
at large’.
•
There is a difference between personal branding and your
personal brand!
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A Personal Brand helps you build trust, helps others
understand you, it enables talent acquisition, it can create
brand awareness for you and your company, it can help you
command increased compensation, it opens up opportunities
and it can build respect.
•
You have a brand whether you like it or not…!
•
You don’t have to turn into someone else to build you brand.
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Story
Skills and
Experience
Passions
Behaviour
and Actions
Image
Values
Communication
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Hone your story – 3 major transitions work
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What are you passionate about? How does this translate into work?
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What are your values – 10 Top Values exercise
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Do a strengths and experience audit
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Do you live your values? How does your behaviour reflect what’s important
to you?
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When did you last update your CV?
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Do you have a social media presence?
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Weave in your stories when talking to people
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Get out there!! Do townhalls, speaker series
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Use ‘executive’ language
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Dress for the role you want, not the role you have
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In order to support our mission to professionalise the COO community, we offer
Executive Coaching
•
70% of individuals who receive coaching benefit from improved work
performance.* Benefits include:
•
Increased self awareness
•
Greater self confidence
•
Improved capability
•
Better communication skills
•
We help our clients achieve promotion, negotiate better working terms and
conditions, successfully transition into larger roles, change careers and become
more confident and authentic in the workplace
•
For more information please contact
c.Hamilton@armstrongwolfe.com
or visit our
coaching page at
Executive Coaching - Armstrong Wolfe | Financial Advisory
*International Coaching Federation: Global Client Study - 2009
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Have you read the Q1 COO
Magazine?
armstrongwolfe.com/library/coo-magazine/
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For more information visit
armstrongwolfe.com
Discover the significance of a strong Personal Brand, why it's essential in today's competitive landscape, and key strategies to develop and showcase your unique identity. Learn from renowned figures like Oprah Winfrey, Malala Yousafzai, and Elon Musk on crafting an authentic and impactful persona. Explore the components of a Personal Brand and how to effectively communicate your story, values, skills, and image to stand out in your field.
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Presentation Transcript
Todays Agenda What is a Personal Brand and why do you need one? What does a strong Personal Brand look like? What makes up your Personal Brand? Key Strategies to building a powerful Personal Brand
A Personal Brand is a widely-recognised and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large . There is a difference between personal branding and your personal brand! So, what is all the fuss about? A Personal Brand helps you build trust, helps others understand you, it enables talent acquisition, it can create brand awareness for you and your company, it can help you command increased compensation, it opens up opportunities and it can build respect. You have a brand whether you like it or not ! You don t have to turn into someone else to build you brand.
Oprah Winfrey
Malala Youfsafzai
Elon Musk
What makes up a Personal Brand? The 7 Step Framework Story Passions Values Skills and Experience Behaviour and Actions Communication Image
What does a strong Personal Brand look like? Authentic Focussed Differentiated Well understood Consistent Widely Known
Key Strategies How do you build a strong Personal Brand? Hone your story 3 major transitions work What are you passionate about? How does this translate into work? What are your values 10 Top Values exercise Do a strengths and experience audit Do you live your values? How does your behaviour reflect what s important to you? When did you last update your CV? Do you have a social media presence? Weave in your stories when talking to people Get out there!! Do townhalls, speaker series Use executive language Dress for the role you want, not the role you have
Executive Coaching at Armstrong Wolfe In order to support our mission to professionalise the COO community, we offer Executive Coaching 70% of individuals who receive coaching benefit from improved work performance.* Benefits include: Increased self awareness Greater self confidence Improved capability Better communication skills We help our clients achieve promotion, negotiate better working terms and conditions, successfully transition into larger roles, change careers and become more confident and authentic in the workplace For more information please contact c.Hamilton@armstrongwolfe.com or visit our coaching page at Executive Coaching - Armstrong Wolfe | Financial Advisory *International Coaching Federation: Global Client Study - 2009
Thank You! Dates for your diary: The Essential Coaching Techniques you Need to Know to be a More Effective Leader - 5th April 2022 APAC/ EMEA, 6th April 2022 NA/ EMEA Conduct and Culture Summit - 27th April 2022 Q1 Magazine 2022 OUT NOW! For more information visit armstrongwolfe.com Have you read the Q1 COO Magazine? Find us on LinkedIn: Armstrong Wolfe | Global COO community platform armstrongwolfe.com/library/coo-magazine/
