NutriPet Delight Branding Presentation
Branding presentation for NutriPet Delight by MSH Brands focusing on developing a unique image targeting pet owners aged 25-55 in urban/suburban areas with high disposable income. The new product aims to meet the demand for natural, quality pet food, competing with established brands like Blue Buffalo and Wellness by offering advantages such as more meat, no grains, and including probiotics and antioxidants. The presentation outlines the brand name, role in the portfolio, target market, main competitors, and objectives for creating customer loyalty and increasing trials for the new product.
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Presentation Transcript
Introduction Branding distinguishes product in market Developing an image associated with the target public. Customer-product interaction Presentation extends the marketing plan for NutriPet Delight by MSH Brands.
The Brand Name for the Product New name: NutriPet Delight Conveys nutrition and joy for pets Associated with high-quality, healthy ingredients Targets high-end pet food market
Role in the Brand Portfolio Meets demand for natural, quality pet food Extends product offering with higher-end product Complements MSH Brands' quality image Responds to demand for healthier pet foods
Target Market Pet owners aged 25-55 in urban/suburban areas High disposable income, health-conscious about pets Prefer natural, organic ingredients Willing to pay more for quality and specific dietary needs
Main Competitors Competes with Blue Buffalo, Hill's Science Diet, Wellness Competitors known for high-quality ingredients Competitors have strong market positions NutriPet Delight's advantages: more meat, no grains, includes probiotics and antioxidants
New Products Objectives: Creating Greater Customer Loyalty Create positive emotional bond with customers Use loyalty programs, targeted advertising, exceptional customer service Maintain loyalty with discounts, products, events Utilize newsletters, social media, feedback, follow-up emails
New Products Objectives: Increasing Trials and Expanding Usage Offer free samples and discount coupons Convert trial customers to regulars, increase usage frequency Use introductory offers, multiple piece sets, content marketing Gather customer feedback, create engaging campaigns
New Product Position and Its Complement to Objectives Ultimate choice for health-conscious pet owners Nourishes and promotes pet health Combines high-quality ingredients with superior nutrition Communicated through all marketing channels to build loyalty and usage frequency
Marketing Mix: People Hire knowledgeable customer service representatives Provide excellent support and encourage loyalty Organizational training on product advantages Promote customer-driven service delivery
Marketing Mix: Process Design smooth and efficient purchasing processes Quick order processing, delivery, and hassle-free returns Improve inventory management and distribution channels Incorporate customer feedback for process improvement
Marketing Mix: Physical Evidence Indicate premium quality on packaging Use eco-friendly packaging Detailed labeling of health benefits and ingredient sources Reflect brand values of quality and environmental friendliness
Conclusion Focus on the right market audience and brand identity Study the 8Ps of marketing Exceed customer expectations and gain loyalty Achieve sustainable competitive advantage
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