The Disposition Effect in Investment Behavior

 
Chapter 3
Pride and Regret
 
 
Avoiding Regret and Seeking Pride
 
People avoid actions that create regret
 
People seek actions that create pride
 
Fearing regret and seeking pride causes
investors to be pre-disposed to selling winners
too
 early and riding losers 
too
 long. This is
called the 
disposition effect
.
 
2
 
Investors are 50% more likely to sell a winner than a
loser
 
The winner stock sold ends up beating the market over
the next year by an average 2.35%
 
The loser stocks that the investors kept under-
performed the market by –1.06%
 
Trades in 10,000 brokerage accounts from a
nationwide discount brokerage show when a
stock is sold:
 
Terrance Odean, “Are Investors Reluctant to Realize Their Loses?” 
Journal of Finance
 53(1998): 1775-1798.
 
3
 
Selling winners instead of losers also has
negative tax consequence.
Stock A rose from $833 to $1,000 (winner)
Stock B declined from $1,250 to $1,000 (loser)
 
4
 
More Evidence
 
Volume after price gains and losses
Prediction is that stocks will have less volume after price
losses and more volume after price increases
 
Stephen P. Ferris, Robert A. Haugen, and Anil K. Makhija, “Predicting Contemporary Volume with Historic Volume at
Differential Price Levels: Evidence Supporting the Disposition Effect,” 
Journal of Finance
 43(1987): 677–697.
 
5
 
Return of stocks and holding period
Prediction is that stocks sold quickly have high returns
while stocks held longer have lower returns.
 
Gary G. Schlarbaum, Wilbur G. Lewellen, and Ronald C. Lease, “Realized Returns on Common Stock Investments:
The Experience of Individual Investors,” 
Journal of Business
 51(1978): 299–325.
 
6
 
7
 
Taxes Can Reduce the Disposition Effect
 
An experiment in which tax loss selling
is prominent to one group but not the
other
 
The treatment group (high tax salience
group) received a notice indicating the tax
implication for each trade
The high tax salience group reduced the
disposition effect by 22% to 47% compared
to the control group
Both sides of the disposition effect where
affected: high tax salience group held
winners longer and sold losers sooner
 
William J. Bazley, Jordan Moore, and Melina Murren Vosse, “Taxing the Disposition Effect: The Impact of Tax Awareness on Investor Behavior,”
Journal of Financial and Quantitative Analysis 
(2021) forthcoming.
Loss Aversion Found in…
Stocks:
Finland
Israel
China
Non-stocks
Futures markets (e.g.,
bond, currency, stock
index)
Employee stock
options
Exchange traded stock
index options
Real estate
 
But not in mutual
fund shares. Why?
Sell loser funds
and hold winner
funds
 
There may be a lower feeling of regret
when you can blame others, like a 
MF
manager or an advisor.
8
9
Blame Others to Reduce the Pain of Regret
Selecting investment assets entails
various levels of delegation:
Low: buying stocks at a discount brokerage
Medium: buying index mutual funds
High: Financial advisor, actively managed
mutual funds
 
Low Delegation
 
High Delegation
 
Disposition Effect Trading
 
Reverse Disposition Effect
Tom Chang, David Solomon, Mark Westerfield, 2016, “Looking for Someone to Blame: Delegation, Cognitive Dissonance, and the Disposition
Effect,” 
Journal of Finance
, 71, 267-302.
Impact of Loss Aversion When Selling
 
Adaptations when selling at a loss
Sellers normally 
list a property 
at a price that is
an average of 12% higher than its market value.
When selling at a loss, they list at 35% over
value!
 
This leads to a much
longer time on the
market and price
revisions.
David Genesove and Christopher Meyer, “Loss Aversion and Seller Behavior: Evidence from the Housing Market,”
Quarterly Journal of Economics
 116(2001): 1233–1260.
10
 
Avoiding the Disposition Effect
 
“Cut your losses and let your winners run.”
“You have to love losses and hate gains.”
Cluster the selling of losers into one day
Take all the pain of regret at once over a short time
period
Separate selling of winners over many days
Prolong the feeling of pride
In some cases, match the selling of winners
and losers at the same time.
 
Sonya Seongyeon Lim, 2006, “Do Investors Integrate Losses and Segregate Gains? Mental Accounting and
Investor Trading Decisions” 
Journal of Business
, 79, 2539-2573.
 
11
 
Your Decision or Act of God?
 
The feeling of regret is 
strong
 if it is clear that
you made a bad choice
You pick one company and its price declines while the
other firms in the industry rise
 
The feeling of regret is 
weak
 if it is clear that
the ramifications of the choice were out of
your control
Your stock declines in a general marker decline
 
12
 
Investor Reaction to News
 
Firm-specific news
Good news about a firm induces investors to sell (selling
winners)
Bad news about a firm does not induce investors to sell
(holding losers)
 
Macroeconomic news
News about the economy does not induce individual
investor trading
 
John R. Nofsinger, “The Impact of Public Information on Investors,” 
Journal of Banking and Finance
 25(2001): 1339–1366.
 
13
 
Blackjack Rules
 
The dealer hands you two cards, facing up. The
dealer also receives two cards, but you can only
see one.
To win, your cards must total more than the
dealer’s.
 
You can request more cards to increase your
total, but if your total exceeds 21, you lose
immediately.
 
14
Let’s Play A Game…
Y
o
u
r
 
H
a
n
d
D
e
a
l
e
r
7
7
7
7
9
9
15
 
Blackjack
 
 
Experts say you should take another card
(hit)
 
Most players do not take a card (stand)
 
Why?
 
16
 
Regret Aversion
 
 
Taking action and losing feels worse than
“doing nothing” and losing
 
Although the outcome is the same, regret
plays a larger role post-action
 
17
 
Consider this Example
 
You have been selecting the same lottery ticket
numbers every week for months.
 
Not surprisingly, you have not won.  A friend
suggests a different set of numbers.
 
Do you change numbers?
 
18
 
Odds of winning are the same, new numbers
or old numbers
 
However, the feeling of regret is different.
Regret of Omission
Regret that you did not do something
I should have bought that stock
Regret of Commission
Regret that you did do something
I should not have bought the stock
Regret of commission is stronger
Most people don’t change numbers
 
Lottery Example Continued
 
19
 
Reference Points
 
What is a profit or a loss?
To determine a profit or loss, you need to
compare the current price to a reference point.
Investors also fixate (anchor) on specific stock
prices (Reference Points)
Purchase price
Highest price
Highest recent price
Most recent price
 
 
20
 
Reference Points - continued
 
Example
You purchased a stock for $50 per share
 
At the end of the first year it traded for $60
 
Now it trades for $55
Do you consider this a winner or a loser?
Do you have a profit of $5 or a lose of $5?
 
The reference point you use can dramatically impact
your view and thus your actions!
 
21
 
Once Burned, Twice Shy
 
Michal Ann Strahilevitz, Terrance Odean, and Brad M. Barber, “Once Burned, Twice Shy: How Naïve Learning, Counterfactuals,
and Regret Affect the Repurchase of Stocks Previously Sold,” 
Journal of Marking Research
 48(2011), S102–S120
 
The pain of regret and the joy of being right and making
profits combine to cause investors to 
repurchase
 some
stocks that they previously owned.
 
22
 
Repurchasing stock previously sold is a fairly
pervasive behavior
About 40 percent of investing households making at
least one repurchase
Most likely to occur if it was the most recent
stock sold
People tend to more easily recall the most recent
events. Thus, the most recent stock sale is the most
salient and on the investor’s mind
This behavior is sub-optimal and that more
sophisticated investors are less likely to engage
in it
 
23
 
John R. Nofsinger and Abhishek Varma, “Availability, Recency, and Sophistication in the Repurchasing Behavior of Retail
Investors,” 
Journal of Banking & Finance
 37 (2013): 2572–2585.
 
Summary
 
Avoiding the emotional pain of regret causes investors to sell
winners too soon and hold on to losers too long.
 
 This causes a loss of wealth from taxes and a bias toward
holding stocks that perform poorly.
The disposition effect can be seen in many markets around the
world.
 
Reference points are important for a person’s attitude about
current investment positions
 
Investors repurchase stocks sold as winners, whose price
subsequently falls.
 
24
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Investors often exhibit the disposition effect by selling winning stocks too early and holding onto losing stocks for too long due to a desire to avoid regret and seek pride. This behavior can lead to missed opportunities for higher returns and negative tax consequences. Studies show that awareness of tax implications can help reduce the disposition effect, influencing investor behavior.

  • Investment Behavior
  • Disposition Effect
  • Regret
  • Pride
  • Tax Awareness

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  1. Chapter 3 Pride and Regret

  2. Avoiding Regret and Seeking Pride People avoid actions that create regret People seek actions that create pride Fearing regret and seeking pride causes investors to be pre-disposed to selling winners too early and riding losers too long. This is called the disposition effect. 2

  3. Trades in 10,000 brokerage accounts from a nationwide discount brokerage show when a stock is sold: Investors are 50% more likely to sell a winner than a loser The winner stock sold ends up beating the market over the next year by an average 2.35% The loser stocks that the investors kept under- performed the market by 1.06% 3 Terrance Odean, Are Investors Reluctant to Realize Their Loses? Journal of Finance 53(1998): 1775-1798.

  4. Selling winners instead of losers also has negative tax consequence. Stock A rose from $833 to $1,000 (winner) Stock B declined from $1,250 to $1,000 (loser) 4

  5. More Evidence Volume after price gains and losses Prediction is that stocks will have less volume after price losses and more volume after price increases 5 Stephen P. Ferris, Robert A. Haugen, and Anil K. Makhija, Predicting Contemporary Volume with Historic Volume at Differential Price Levels: Evidence Supporting the Disposition Effect, Journal of Finance 43(1987): 677 697.

  6. Return of stocks and holding period Prediction is that stocks sold quickly have high returns while stocks held longer have lower returns. Gary G. Schlarbaum, Wilbur G. Lewellen, and Ronald C. Lease, Realized Returns on Common Stock Investments: The Experience of Individual Investors, Journal of Business 51(1978): 299 325. 6

  7. Taxes Can Reduce the Disposition Effect An experiment in which tax loss selling is prominent to one group but not the other The treatment group (high tax salience group) received a notice indicating the tax implication for each trade The high tax salience group reduced the disposition effect by 22% to 47% compared to the control group Both sides of the disposition effect where affected: high tax salience group held winners longer and sold losers sooner 7 William J. Bazley, Jordan Moore, and Melina Murren Vosse, Taxing the Disposition Effect: The Impact of Tax Awareness on Investor Behavior, Journal of Financial and Quantitative Analysis (2021) forthcoming.

  8. Loss Aversion Found in Stocks: Finland Israel China Non-stocks Futures markets (e.g., bond, currency, stock index) Employee stock options Exchange traded stock index options Real estate But not in mutual fund shares. Why? Sell loser funds and hold winner funds There may be a lower feeling of regret when you can blame others, like a MF manager or an advisor. 8

  9. Blame Others to Reduce the Pain of Regret Selecting investment assets entails various levels of delegation: Low: buying stocks at a discount brokerage Medium: buying index mutual funds High: Financial advisor, actively managed mutual funds Low Delegation Disposition Effect Trading High Delegation Reverse Disposition Effect 9 Tom Chang, David Solomon, Mark Westerfield, 2016, Looking for Someone to Blame: Delegation, Cognitive Dissonance, and the Disposition Effect, Journal of Finance, 71, 267-302.

  10. Impact of Loss Aversion When Selling Adaptations when selling at a loss Sellers normally list a property at a price that is an average of 12% higher than its market value. When selling at a loss, they list at 35% over value! This leads to a much longer time on the market and price revisions. 10 David Genesove and Christopher Meyer, Loss Aversion and Seller Behavior: Evidence from the Housing Market, Quarterly Journal of Economics 116(2001): 1233 1260.

  11. Avoiding the Disposition Effect Cut your losses and let your winners run. You have to love losses and hate gains. Cluster the selling of losers into one day Take all the pain of regret at once over a short time period Separate selling of winners over many days Prolong the feeling of pride In some cases, match the selling of winners and losers at the same time. 11 Sonya Seongyeon Lim, 2006, Do Investors Integrate Losses and Segregate Gains? Mental Accounting and Investor Trading Decisions Journal of Business, 79, 2539-2573.

  12. Your Decision or Act of God? The feeling of regret is strong if it is clear that you made a bad choice You pick one company and its price declines while the other firms in the industry rise The feeling of regret is weak if it is clear that the ramifications of the choice were out of your control Your stock declines in a general marker decline 12

  13. Investor Reaction to News Firm-specific news Good news about a firm induces investors to sell (selling winners) Bad news about a firm does not induce investors to sell (holding losers) Macroeconomic news News about the economy does not induce individual investor trading 13 John R. Nofsinger, The Impact of Public Information on Investors, Journal of Banking and Finance 25(2001): 1339 1366.

  14. Blackjack Rules The dealer hands you two cards, facing up. The dealer also receives two cards, but you can only see one. To win, your cards must total more than the dealer s. You can request more cards to increase your total, but if your total exceeds 21, you lose immediately. 14

  15. Lets Play A Game 7 7 Hit or 7 7 Stand? 9 9 Your Hand Dealer 15

  16. Blackjack Experts say you should take another card (hit) Most players do not take a card (stand) Why? 16

  17. Regret Aversion Taking action and losing feels worse than doing nothing and losing Although the outcome is the same, regret plays a larger role post-action 17

  18. Consider this Example You have been selecting the same lottery ticket numbers every week for months. Not surprisingly, you have not won. A friend suggests a different set of numbers. Do you change numbers? 18

  19. Lottery Example Continued Odds of winning are the same, new numbers or old numbers However, the feeling of regret is different. Regret of Omission Regret that you did not do something I should have bought that stock Regret of Commission Regret that you did do something I should not have bought the stock Regret of commission is stronger Most people don t change numbers 19

  20. Reference Points What is a profit or a loss? To determine a profit or loss, you need to compare the current price to a reference point. Investors also fixate (anchor) on specific stock prices (Reference Points) Purchase price Highest price Highest recent price Most recent price 20

  21. Reference Points - continued Example You purchased a stock for $50 per share At the end of the first year it traded for $60 Now it trades for $55 Do you consider this a winner or a loser? Do you have a profit of $5 or a lose of $5? The reference point you use can dramatically impact your view and thus your actions! 21

  22. Once Burned, Twice Shy The pain of regret and the joy of being right and making profits combine to cause investors to repurchase some stocks that they previously owned. Michal Ann Strahilevitz, Terrance Odean, and Brad M. Barber, Once Burned, Twice Shy: How Na ve Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold, Journal of Marking Research 48(2011), S102 S120 22

  23. Repurchasing stock previously sold is a fairly pervasive behavior About 40 percent of investing households making at least one repurchase Most likely to occur if it was the most recent stock sold People tend to more easily recall the most recent events. Thus, the most recent stock sale is the most salient and on the investor s mind This behavior is sub-optimal and that more sophisticated investors are less likely to engage in it John R. Nofsinger and Abhishek Varma, Availability, Recency, and Sophistication in the Repurchasing Behavior of Retail Investors, Journal of Banking & Finance 37 (2013): 2572 2585. 23

  24. Summary Avoiding the emotional pain of regret causes investors to sell winners too soon and hold on to losers too long. This causes a loss of wealth from taxes and a bias toward holding stocks that perform poorly. The disposition effect can be seen in many markets around the world. Reference points are important for a person s attitude about current investment positions Investors repurchase stocks sold as winners, whose price subsequently falls. 24

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