The Consumer Tech Conundrum: Exploring TV Technology Challenges
Delve into the complexities of modern TV technology, including the need for set-top boxes, the battle between platform VOD and federated player VOD, and the integration of data with TV functionalities. Explore questions on TV delivery, platform competition, and the evolving landscape of personalized TV experiences.
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Presentation Transcript
The Consumer Tech Conundrum __________________________ @nwalley
The Five Stages Of TV Cloud Connected & Converged Multi-Function Multi-Channel Simple TV @nwalley
The Future - The New Connected Home Media Server PVR 12 Tuners 2TB Local Storage 10TB PVR UV Library Network PVR and owned media store INTERNET PVR VOD Live Channels Device / Apps The Operator s Mobile App Smart TV Dumb TV The Operator s Platform App The Operator s Puck @nwalley
The TV Conundrum Why do we still need set top boxes? Federated TV players vs managed systems? Who should deliver TV to smart devices broadcaster or platform? Can broadcast players survive in the face of platform competition? Does On-Demand trump PVR or vice versa? How does data fit into the TV world? @nwalley
Platform VOD vs Federated Player VOD @nwalley5
Functionality Intertwined With Data? Connected & Converged Simple TV Multi-Channel Multi-Function Cloud Pay Broadcast HD Broadcast 4k Broadcast / linear IP Colour Broadcast Simple EPGs Red Button / MHEG Red Button 2 / IP Remote Controls Rich media TV EPGs HTML EPGs On All Devices ? PVRs nPVRs & Media Mgmt Device VOD (Broadcaster) Device VOD (Platform) TV VOD (Platform) Personalised TV (Platform) Addressable Advertising @nwalley
The Data Landscape Data available at Platform level 3rd Party Data On-Demand Viewing Data Broadcast Viewing Data Customer Account Information PVR Viewing Data Advertiser Data INTERNET BARB Data Individual Viewer Profiles Broadcast Schedule Data Second Screen Activity Advertising Schedule Data @nwalley
Platform VOD vs Federated Player VOD BSkyB Virgin BTYouView TalkTalk Youview Freesat SmartTV Freeview Yes SkyiQ Partial Partial Yes Consumer Data Yes Yes ?? ?? Whole Home VOD insertion AdSmart Area of Need ?? ?? Yes Yes Data Crunching Yes Yes Personalised TV Area of Need Yes Yes AdInsertion @nwalley Chann
Data the Key Questions Can you: Correlate usage across linear and VOD for a single channel? Correlate linear and VOD use across different channels? Identify different users within a household? Correlate personal use in household with group use? @nwalley
@nwalley @DecipherOffAir Nigel Walley Managing Director Decipher Group @nwalley
