Sustainable Small Farming & Ranching: Direct Marketing Strategies
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Sell What
You Grow
“Market your Products… Locally and
Regionally”
Sustainable Small
Farming & Ranching
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Capture more of
the profit
Reduce
agricultural risk
Develop unique
product identity
www.sare.org
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This works to the advantage of
both
Both develop relationship – TRUST
Producer can provide fresh product
tailored to customer needs
Customers can provide input to grower
and refine the product line based on what
they purchase
People are seeking out
locally grown products.
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“Relationship
marketing” - need
people skills
More intensive
management
Produce the
highest quality of
product
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Farmers’ markets
U-Pick
Farm stands
Ag Tourism
Community supported agriculture
Grocery stores
Restaurant
Food Banks
Farm to School
Food Hubs
Internet
Farm Stands
Farm Stands
Customers develop
Customers develop
loyalty to the farm
loyalty to the farm
Consider costs to
Consider costs to
build your “stand”
build your “stand”
structure
structure
No transportation
No transportation
cost
cost
Think about location and traffic flow
Think about location and traffic flow
Familiarize yourself with regulations
Familiarize yourself with regulations
governing food products
governing food products
Farm Stands
Farm Stands
Community Supported Agriculture
Subscription farming
What?
How often?
Where?
Cost?
Requires advanced planning
http://www.slowfoodskagit.org/slo
w_food_skagit/CSA.html
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Puget Sound Food Hub
Post what you have
Drop off at agregation sites
Requires Liability Insurance
www.campbellriskmanagement.com
www.pugetsoundfoodhub.com
Upscale restaurants and specialty stores
Upscale restaurants and specialty stores
pay top dollar for quality produce and
pay top dollar for quality produce and
hard-to-get items.
hard-to-get items.
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Farmer Fisher Chef
Farmer Fisher Chef
Connection, March-Seattle
Connection, March-Seattle
Farm to Table Trade Meeting
Farm to Table Trade Meeting
Feb. 22
Feb. 22
nd
nd
-Bellingham
-Bellingham
Marketing to Restaurants
Marketing to Restaurants
Feb. 3
Feb. 3
rd
rd
and 4
and 4
th
th
Mount Vernon
Mount Vernon
http://www.sarep.ucdavis.edu/cdpp/selldirect.pdf
Marketing to Restaurants February 2nd and 3rd, 2016
Farm to School
USDA Pilot Project in
Washington
Taste WA Days
http://www.wafarmtoschool.org/page/28/t
aste-washington-day
Requires Food Safety (GAP)
certification
http://www.wafarmtoschool.org/
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:
Good signage
location
Targeted
advertisement
Effective answering
machine message
Creating a pleasant
and safe setting for
families
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R
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Liability insurance
Space for parking
Ability to supervise customers
Farmside manners
A
g
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Agri-tourism or
Entertainment farming
Great diversity in what
farms can offer
Provides an “on-farm”
experience
Agritourism
http://www.outstandinginthefield.com/
http://bowedisonfoodtrail.tumblr.com/
http://www.festivaloffamilyfarms.com/
http://www.bellewoodfarms.com/
If considering an Ag Tourism
enterprise…
www.nrcs.usda.gov/technical/ress/altenterprise/
Natural
Resources
Conservation
Services
(NRCS) has
an excellent
publication
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Promote your products and availability
Sell your products
Have your own web site or get listed in a online
guide or directory
www.localharvest.org
www.eatwellguide.org
www.farmigo.com
F
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k
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One of the most common
methods of getting your
product to the people
who want to buy it
Good starting point – can
help develop customer
base for other methods
such as subscription
sales (CSA).
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Credit Cards- Square
https://squareup.com/
Farmers Market Nutrition Coupons- WIC and Senior
http://www.doh.wa.gov/YouandYourFamily/WIC/FarmersMarket
EBT- through the market or separately
To learn more about
To learn more about
farmers markets, visit:
farmers markets, visit:
www.wafarmersmarkets.com
www.wafarmersmarkets.com
seattlefarmersmarkets.org
seattlefarmersmarkets.org
www.bellinghamfarmers.org
www.bellinghamfarmers.org
www.mountvernonfarmersmarket.org/
www.mountvernonfarmersmarket.org/
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WSDA Greenbook
http://agr.wa.gov/marketing/smallfarm/
greenbook/
USDA Farmer Direct Marketing
www.ams.usda.gov/directmarketing
North American Farm Direct Marketing
Assn.
www.nafdma.com
Explore the world of sustainable small farming and ranching by learning about direct marketing strategies to sell locally and regionally. Discover the benefits of direct consumer connections, market your products effectively, and enhance customer loyalty through farm stands and community-supported agriculture. Take your farming business to the next level with these insightful tips and methods.
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Presentation Transcript
Sell What You Grow Sustainable Small Farming & Ranching Market your Products Locally and Regionally
The Basics of Direct Marketing The Basics of Direct Marketing Capture more of the profit Reduce agricultural risk Develop unique product identity www.sare.org
Direct to Consumer Connection Direct to Consumer Connection This works to the advantage of both Both develop relationship TRUST Producer can provide fresh product tailored to customer needs Customers can provide input to grower and refine the product line based on what they purchase
People are seeking out locally grown products.
Direct Marketing Skills Direct Marketing Skills Relationship marketing - need people skills More intensive management Produce the highest quality of product
Ways to Market your Products Ways to Market your Products Farmers markets U-Pick Farm stands Ag Tourism Community supported agriculture Grocery stores Restaurant Food Banks Farm to School Food Hubs Internet
Farm Stands Customers develop loyalty to the farm Consider costs to build your stand structure No transportation cost
Farm Stands Think about location and traffic flow Familiarize yourself with regulations governing food products
Community Supported Agriculture Subscription farming What? How often? Where? Cost? Requires advanced planning http://www.slowfoodskagit.org/slo w_food_skagit/CSA.html
Check out Helsing Junction Farm at http://www.helsingfarmcsa.com http://www.helsingfarmcsa.com
Puget Sound Food Hub www.pugetsoundfoodhub.com Post what you have Drop off at agregation sites Requires Liability Insurance www.campbellriskmanagement.com
Direct Sales to Restaurants Direct Sales to Restaurants Upscale restaurants and specialty stores pay top dollar for quality produce and hard-to-get items. Marketing to Restaurants Feb. 3rd and 4th Mount Vernon Farm to Table Trade Meeting Feb. 22nd-Bellingham Farmer Fisher Chef Connection, March-Seattle
http://www.sarep.ucdavis.edu/cdpp/selldirect.pdf Marketing to Restaurants February 2nd and 3rd, 2016
Farm to School USDA Pilot Project in Washington Taste WA Days http://www.wafarmtoschool.org/page/28/t aste-washington-day Requires Food Safety (GAP) certification http://www.wafarmtoschool.org/
U Pick Operations: U Pick Operations: Good signage location Targeted advertisement Effective answering machine message Creating a pleasant and safe setting for families
U Pick Operation U Pick Operation Requirements: Requirements: Liability insurance Space for parking Ability to supervise customers Farmside manners
Ag Tourism Ag Tourism Agri-tourism or Entertainment farming Great diversity in what farms can offer Provides an on-farm experience Sequim Lavender Festival
Agritourism http://www.outstandinginthefield.com/ http://bowedisonfoodtrail.tumblr.com/ http://www.festivaloffamilyfarms.com/ http://www.bellewoodfarms.com/
If considering an Ag Tourism enterprise Natural Resources Conservation Services (NRCS) has an excellent publication www.nrcs.usda.gov/technical/ress/altenterprise/
Let the Internet work for you Let the Internet work for you Promote your products and availability Sell your products Have your own web site or get listed in a online guide or directory www.localharvest.org www.eatwellguide.org www.farmigo.com
Farmers Markets Farmers Markets One of the most common methods of getting your product to the people who want to buy it Good starting point can help develop customer base for other methods such as subscription sales (CSA).
Accepting other currencies: Accepting other currencies: Credit Cards- Square https://squareup.com/ Farmers Market Nutrition Coupons- WIC and Senior http://www.doh.wa.gov/YouandYourFamily/WIC/FarmersMarket EBT- through the market or separately
To learn more about farmers markets, visit: www.wafarmersmarkets.com seattlefarmersmarkets.org www.bellinghamfarmers.org www.mountvernonfarmersmarket.org/
Resources Resources WSDA Greenbook http://agr.wa.gov/marketing/smallfarm/ greenbook/ USDA Farmer Direct Marketing www.ams.usda.gov/directmarketing North American Farm Direct Marketing Assn. www.nafdma.com
