Structured & Speedy Research Case Competition Training Program - Spring 2024
Join the structured and speedy research case competition training program led by Mark Bodnar, a Business & Economics Librarian at SFU. Enhance your research skills and critical thinking abilities to excel in the upcoming program. Explore the importance of intuition, creativity, and secondary research in making informed decisions. Dive into the world of asking good questions and extrapolating trends for strategic planning. Unleash your potential and get ready for a transformative learning experience.
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Structured & Speedy Research Case Competition Training Program Spring 2024 Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Your Judge Does your judge want you to be creative? Hond, P. (2020/21, Winter). The education of Ruth Bader Ginsburg. Columbia Magazine. https://magazine.columbia.edu/article/education- ruth-bader-ginsburg [1997 photo by Timothy Greenfield-Sanders] Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Your Judge Does she want you to only use creativity & intuition for your recommendations? Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Intuition Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality. A meek and tidy soul, he has a need for order and structure, and a passion for detail. Is Steve more likely to be a librarian or a farmer? From Daniel Kahneman s 2011 book: Thinking, Fast and Slow Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Secondary Research Results in imperfect evidence by definition but still necessary to form a foundation for your intuition & creativity Cover image from video: Secondary Research for Business Decisions: Foundations for Estimates Imperfection requires evaluation communication citation Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Asking Good Questions What information do I need before I can estimate demand or develop a marketing strategy? Introducing: The SalmApple! What are my questions? A delicious GMO hybrid of 2 of BC s best exports apples & salmon Consider: Competitors, Customers, the broader Environment + Alternatives: what needs does this product It's green (no fish farms required), healthy (omega 3s, protein, & vitamin C), local (just need a lab to grow it near your local supermarket), durable, and portable. address? Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Extrapolating Trends What trends needed to exist for the new retirement communities to be successful Do the companies involved have control over any of those trends? In India, a push for acceptance when the grandparents move out. (2012, Sep 26) The Globe & Mail Link: https://bit.ly/India-retire-3 Can you think of other countries with similar underlying trends? Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Predicting Publishers Who cares about fish consumption in Canada? Why? Consider these questions for each publisher type, then predict which ones might be good places to look. Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
Resources (finally!) Switch over to the PDF handout to explore some key free and subscription-based resources, as well as some efficient search strategies. We ll still be following the general structure of this Publisher Wheel. Mark Bodnar mbodnar@sfu.ca Business & Economics Librarian
