Striking a Balance in Conference Office Coverage
Explore the challenges and strategies of achieving a balance in conference office coverage, including academic and athletic achievements, strategic communications, traditional sports information, and marketing. Dive into discussions on promoting athletic achievement, raising awareness of academic and off-field endeavors, and integrating traditional sports information with new media practices.
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Presentation Transcript
The Xs and Os of Conference Office Coverage Striking a balance between academic and athletic achievement, strategic communications and traditional sports information, and messaging and marketing. #CoSIDA18
Meet The Panel Panelist Nick Moeller Assistant Commissioner | Sports Information Gulf South Conference (GSC) nmoeller@gscsports.org @NickM_GSC Panelist J.J. Nekoloff Associate Commissioner Old Dominion Athletic Conference (ODAC) jnekoloff@odaconline.com @JJNekoloff #CoSIDA18
Xs and Os of Your Content Conference Philosophy of Strategic Messaging Promoting Athletic Achievement Awareness of Academic and Off-The Field Endeavors Traditional Sports Information vs. New Media Practices New Ways to Look at Old/Existing Content #CoSIDA18
Conference Philosophy of Strategic Messaging Are all sports created equal? Do all sports warrant the same level of coverage? What is more important? Special marketing/messaging for conference events? #CoSIDA18
Promoting Athletic Achievement What athletic achievements should a conference office promote? Daily Results Conference/National Tournaments School-based Awards Third-Party Organizations What to promote? Where are the lines drawn? #CoSIDA18
Awareness of Academic and Off-Field Endeavors Striking a balance between on and off-field exposure Where does focus begin? Once you do it for one, have to do it for all? Methods for conveying these messages Student-athlete Interviews (video/written) Third-Party Focus op-ed series, social media takeover, special hometown/school news ads Others? #CoSIDA18
Traditional Sports Information vs. New Media Using traditional sports information in new media Infographics and Motion Graphics Next Generation Statistical Reporting Active Solutions for Static Information (POWs, etc.) Relevancy of communication methods PDF-Style Weekly Reports Articles vs. Bulleted Write-ups Podcasts Daily/Weekly/Monthly Video Reports Social Media Campaigns #CoSIDA18
OPEN DISCUSSION/QUESTIONS #CoSIDA18
