Street Food Business Expansion Strategies and Growth Opportunities
GDP Group 6.09 has launched Eden's Food Trailer, offering delicious, affordable, and convenient food experiences at various locations. With a positive target market response, the street food industry is experiencing significant growth. Eden's brand focuses on healthy and convenient offerings. Expanding into high-convenience locations like on-site restaurants presents open opportunities. Utilizing penetration pricing and brand loyalty strategies, Eden's aims to appeal to the mass market with great-tasting food at low prices.
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Presentation Transcript
Team GDP (Grocery Dominating Partners) Group 6.09 Sydney Browne Maisie Gest Megan Jones Johanna Lee Carson Lynch eden s
Edens Food Trailer so good it s sinful Locations Food Experience College campuses Medical centers Business plazas Factories Delicious Affordable Convenient Healthy The Garden of Eden Unique and witty
Target Market has Positive Feedback Business Professionals Healthy menu Convenient location Portable options College Students Cheap prices Variety Eclectic experiences Healthcare Professionals Outdoor eating Healthy options Quick service
Growth Stage of Industry Growth To date: Street Vendors industry grew because of new consumer demand for unique and gourmet food trucks From 2007 to 2012, industry revenue grew 42% to $1.5 billion. Projected Growth: From 2012 to 2017, revenue is projected to grow 18% to reach $1.8 billion. Opportunities for growth in major metropolitan areas Source: IBISWorld
Edens Brand Healthy Convenient Delicious Affordable eden s
Open Opportunity High Convenience On-site Pizza Hut Eden s McDonald s Traditional Food Trucks Panera Unhealthy Healthy Chili s Take-out Sack Lunch Outback Health Food Restaurants Low Convenience
Appealing to the Mass Market Give customers great tasting food, at low prices Penetration pricing Meal Cost Comparison - Apple & Eve $6.00 eden s -Roasted apple Salad $8.59 -Baked Chips $1.00 (includes side item) -Iced Tea $1.50 - Iced Tea $ 2.49 Total $8.50* Total $11.08* * Plus tax
Building Brand Loyalty Promotional Mug Stamp Card Free coffee with purchase of mug Cost: $5.00 7 stamps gets you $3 off a meal or a free Apple & Eve Card will be stamped for every meal purchased $1 refills 16oz. eden's
2013 Jan Feb Mar Apr May June Jul Aug Sep Oct Nov Dec Launch: College Campuses Launch: All Other Locations Opening Event Advertisement X X X X Paradise Advertisement X X X X X Internet: Facebook / Twitter X X X X X X X X X X X Punch Card X X X X X X X X X X X Coffee Mug X X X X X X X X X X X Opening Event: College Campuses X Opening Event: All Other Locations X Viral Campaign X X
Low Fixed Cost = High Profitability Revenues $10 M Expenses Variable Costs (7.37 M) Fixed Costs (0.90 M) Total Expenses (8.28 M) Profit $1.72 M
so good its sinful For busy people, Eden s is the best lunch and dinner option because it is affordable, convenient, delicious, and healthy.
