Strategies for Increasing Sponsorship Revenue and Value
1
Action
Increase revenue to help more children.
Respect our sponsors.
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Sponsorship Revenue
THE NEED TO INCREASE VALUE PER SPONSOR
IS ALWAYS IMPORTANT,
BUT ESPECIALLY WHEN THE FILE IS SHRINKING
Avg. Standard Pay
$27.14
THIS METRIC HAS BEEN POSITIVELY IMPACTED BY
VOLUNTARY UPGRADES
BUT IT’S LESS
THAN OUR
ACQUISITION AMOUNT OF $28
JAN 2015 VUG
51,766 = 33.05% WITH $4.33 AVG UPGRADE
2 MAILINGS AND TELEMARKETING
4
Lots to Do
Automatic Increase to Current Sponsors
External Price Increase
Two Examples of Involuntary
(Automatic) Upgrades
C
HI
LDFUND AUSTRALIA
STARTED OPT-OUT IN 2005
MINIMAL FUSS
KEEP THE SAME MESSAGING
AND IT IS NO LONGER ITS OWN MAILING
SAVE THE CHILDREN
OPT OUT IN 2013
20% DECLINED, MINIMAL CANCELS
January 2016
ESTIMATED UNIVERSE
120,000 NAMES (1/2 FILE)
MAIL RIGHT AFTER STATEMENTS
FLAT $2 INCREASE
OMITTING 2015 VUG RESPONDERS, 3+MULTI SPONSORS
PREP: UPDATED DISCLAIMERS, FAQ, OTHER
COMMUNICATIONS
18 MONTH PROCESS FOR ORGANIZATIONAL BUY IN
Price Change to $33
Now
$30
Now
$32
8
Really, Lots to Do
Change all acquisition materials
Change database rules and the website
Lockbox and special reporting
Notify sponsors
Prep for inbound calls!
Results So Far
8.4% OPT OUT
119 CANCELS
25 REFUNDS
590 PAY INCREASES
71 PAY DECREASES
FEB AVG STANDARD PAY $28.94
10
Thank You
Implementing various tactics to boost revenue and enhance sponsor value, such as automatic upgrades for sponsors, price changes, and improving messaging to maintain sponsor engagement. The data shows progress with a focus on increasing revenue to support more children effectively.
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Presentation Transcript
Action Increase revenue to help more children. Respect our sponsors. 1
Sponsorship Revenue THE NEED TO INCREASE VALUE PER SPONSOR IS ALWAYS IMPORTANT, BUT ESPECIALLY WHEN THE FILE IS SHRINKING
Avg. Standard Pay $27.14 THIS METRIC HAS BEEN POSITIVELY IMPACTED BY VOLUNTARY UPGRADES BUT IT S LESS THAN OUR ACQUISITION AMOUNT OF $28 JAN 2015 VUG 51,766 = 33.05% WITH $4.33 AVG UPGRADE 2 MAILINGS AND TELEMARKETING
Lots to Do Automatic Increase to Current Sponsors External Price Increase 4
Two Examples of Involuntary (Automatic) Upgrades CHILDFUND AUSTRALIA STARTED OPT-OUT IN 2005 MINIMAL FUSS KEEP THE SAME MESSAGING AND IT IS NO LONGER ITS OWN MAILING SAVE THE CHILDREN OPT OUT IN 2013 20% DECLINED, MINIMAL CANCELS
January 2016 ESTIMATED UNIVERSE 120,000 NAMES (1/2 FILE) MAIL RIGHT AFTER STATEMENTS FLAT $2 INCREASE OMITTING 2015 VUG RESPONDERS, 3+MULTI SPONSORS PREP: UPDATED DISCLAIMERS, FAQ, OTHER COMMUNICATIONS 18 MONTH PROCESS FOR ORGANIZATIONAL BUY IN
Price Change to $33 Now $30 Now $32
Really, Lots to Do Change all acquisition materials Change database rules and the website Lockbox and special reporting Notify sponsors Prep for inbound calls! 8
Results So Far 8.4% OPT OUT 119 CANCELS 25 REFUNDS 590 PAY INCREASES 71 PAY DECREASES FEB AVG STANDARD PAY $28.94
Thank You 10
