Stocks: Key Concepts and Market Dynamics

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WHAT, WHERE, WHY, AND HOW
ANSWERS TO STOCKS
CH 12 IN TEXTBOOK
 
Stocks
 
Companies
 
Private
No trading on the open
market
Ex:  M&M Mars
Public
Stock traded on open stock
market
Ex:  Hershey
We will be talking about
publicly traded companies!
 
Type of Companies
Sole-proprietorship
Partnership
Corporations
 
IPO:  
Initial Public Offering vs
Trading on the Secondary Market
 
IPO
Also known as Primary Market
Where securities are created
IPO occurs when a private
company sells stocks to the
public for the first time.
Company needs to file with
SEC (Securities Exchange
Commission) to go public
 
Secondary Market
Known as “the market”
defining characteristic is that
investors trade among
themselves.
investors trade previously
issued securities without the
issuing companies'
involvement.
Ex:  if you buy Microsoft
stock, you are dealing only
with another investor who
owns shares in Microsoft.
Microsoft (the company) is
in no way involved with the
transaction
 
Stock Exchanges
 
NYSE--oldest in world
Human component as well as computer
Historically was an open auction:  buy low and sell high is goal
NASDAQ--—
Nat’l Association of Securities Dealers
Automated Quotations.
Second largest stock market in dollar volume in the United
States behind the New York Stock Exchange.
It is a completely electronic stock exchange
Composite of many stocks—many tech stocks
Stocks traded Mon-Fri 9:30-4:00 (EST)
 
Stock Indexes
A benchmark to judge performance of investments
 
Dow-Jones
30 blue-chip stocks
Representative of the US economy as a whole (less the
transportation and utility sectors )
S&P 500
500 large companies
many consider it the best representation of the U.S. stock market
Nasdaq
often used to judge the progress of the technology sector, since
NASDAQ has so many tech stocks
 
Factors that Influence the Market
 
The company itself-
When co. is doing well,
profits are up, debt is down,
stock is attractive
Interest Rates-
When interest rates are low,
savings acc’ts aren’t
profitable,
return on investment not
keeping pace with inflation,
so people look to stock to
increase their returns
 
The Market-
The demand (and supply) of
a product or service can
determine a co.’s ability to
make a profit.  Demand high
= increase stock value
Non-market risks:
unpredictable & uncontrollable,
such as natural disaster
Industry risk:
events that effect single
industries, such as fads, trends
Political risk:
taxes & gov’t regs make
investments less attractive
(environmental regs)
 
Bear vs Bull Market
 
Bear Market
Downward turn in stock
market
Usually swift and savage
 
Bull Market
Upward trend
Usually lasts longer than
Bear market
 
Types of Stock
 
Income
Pay high dividends (give
earnings to stockholders)
 
Growth
Money re-invested to grow
company
Earn money as
stockholder when you
sell….price of stock
appreciates (goes up)
 
Types of Stock
 
Cyclical
Perform in relation to the
economy
Do well in good economy,
bad in bad economy
(luxuries)
 
Defensive
Stable in good and bad
times
Provide basic needs via
product or service—if
people need it, it will do
well.
 
Types of Stock
 
Blue Chip
Nationally known
High price/low yield
Low risk/safe investments
Ex:  Coke, Ford, Exxon
 
O-T-C/Risky
Traded on lesser known
(pink) markets
Inexpensive/risky
 
Earning Money:  Dividend
 
Common (there is also preferred)
Stockholders have voting rights
Board of directors elected by stockholders
Can vote on major issues: issue more stock, sell co, etc.
More stock you own, more votes you have—more votes = more
influence on corporate policy
May or may not pay dividend
Share profits with stockholders
quarterly, semi or annually
Many people Re-invest their dividends—
this means the money earned on dividends automatically buys
more shares of stock
No commission is paid for re-investing dividends
 
Earning Money
 
Selling—you only make or lose money when you sell your
stock.
Capital Gain (make money)/Loss (lose money)
Return on Investment (ROI)
ROI = (Selling Price – Cost)/Cost
To calculate it, you simply take the gain of an investment (Selling
Price – Cost), and divide by the cost of the investment.
Investing in Joe's Pizza
For example, if you buy 20 shares of Joe's Pizza for $10 a
share, your investment cost is $200. If you sell those
shares for $250, then your ROI is ($250-200)/$200 for a
total of 0.25 or 25%.
 
EPS: Earnings per share & Stock Split
 
Your personal piece of a company’s net income
Ex:  co profit/# of outstanding shares
$100,000/ 100,000 shs = $1.00
$100,000/ 1,000,000 shs = 0.10
Stock split
Increase in number of shares of a stock
Value of stock still same
Usually done to make stock more affordable—more people will
buy, stock will increase in value
 
 
Long-term Techniques
 
Buy and Hold
Most investors purchase stocks as long-term investments
Stock go up and down, but over the years, overall trend of non-
speculative stock is moderately up.
You ride out the down times
Earning income through dividends while holding stock
 
Long-term Techniques
 
Dollar-Cost Averaging
Equal dollar amount of the same stock at regular intervals
Result is usually a lower average cost per share
Avoid buying at the highest price—don’t have to worry about
timing investments perfectly
Direct Investment
Buying directly from a corporation (no brokerage fees)
May get for below market value price
Reinvesting Dividends
Using dividends earned to buy more shares (avoids fees)
 
Short term Techniques
“Playing the Market”
 
1. Buying on Margin
Borrow money from broker to buy stock
Open a Margin account and sign contract
Deposit min. $2,000.00
This is called leverage:  use of borrowed money to buy securities
Betting the stock will rise
When you sell the stock you pay interest on the borrowed
money plus a commission
If stock goes down, you make up the difference
If market value decreases to ½ of original purchase, the
broker can “call the margin”
You need to put up more money in margin account or sell stock
 
Selling Short
 
2. Short selling
borrowing 
stock from the broker and sell borrowed
stock
Betting stock will go down in value
Must replace stock you borrowed—so you want stock
to go down.  This allows you to buy it back at lower
rate and make a profit
If stock rises, you lose.  You need to buy it back at
higher price than you borrowed it.
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Explore the world of stocks with insights on different types of companies, initial public offerings (IPOs), stock exchanges, stock indexes, and factors influencing the market. Learn about publicly traded companies, IPOs, stock exchanges like NYSE and NASDAQ, stock indexes like Dow Jones and S&P 500, and various factors that impact stock prices such as company performance, interest rates, demand-supply dynamics, and non-market risks.

  • Stocks
  • Companies
  • IPO
  • Stock Exchanges
  • Stock Indexes

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  1. Stocks WHAT, WHERE, WHY, AND HOW ANSWERS TO STOCKS CH 12 IN TEXTBOOK

  2. Companies Type of Companies Sole-proprietorship Partnership Corporations Private No trading on the open market Ex: M&M Mars Public Stock traded on open stock market Ex: Hershey We will be talking about publicly traded companies!

  3. IPO: Initial Public Offering vs Trading on the Secondary Market IPO Also known as Primary Market Where securities are created IPO occurs when a private company sells stocks to the public for the first time. Company needs to file with SEC (Securities Exchange Commission) to go public Secondary Market Known as the market defining characteristic is that investors trade among themselves. investors trade previously issued securities without the issuing companies' involvement. Ex: if you buy Microsoft stock, you are dealing only with another investor who owns shares in Microsoft. Microsoft (the company) is in no way involved with the transaction

  4. Stock Exchanges NYSE--oldest in world Human component as well as computer Historically was an open auction: buy low and sell high is goal NASDAQ-- Nat l Association of Securities Dealers Automated Quotations. Second largest stock market in dollar volume in the United States behind the New York Stock Exchange. It is a completely electronic stock exchange Composite of many stocks many tech stocks Stocks traded Mon-Fri 9:30-4:00 (EST)

  5. Stock Indexes A benchmark to judge performance of investments Dow-Jones 30 blue-chip stocks Representative of the US economy as a whole (less the transportation and utility sectors ) S&P 500 500 large companies many consider it the best representation of the U.S. stock market Nasdaq often used to judge the progress of the technology sector, since NASDAQ has so many tech stocks

  6. Factors that Influence the Market The company itself- When co. is doing well, profits are up, debt is down, stock is attractive Interest Rates- When interest rates are low, savings acc ts aren t profitable, return on investment not keeping pace with inflation, so people look to stock to increase their returns The Market- The demand (and supply) of a product or service can determine a co. s ability to make a profit. Demand high = increase stock value Non-market risks: unpredictable & uncontrollable, such as natural disaster Industry risk: events that effect single industries, such as fads, trends Political risk: taxes & gov t regs make investments less attractive (environmental regs)

  7. Bear vs Bull Market Bear Market Downward turn in stock market Usually swift and savage Bull Market Upward trend Usually lasts longer than Bear market

  8. Types of Stock Income Pay high dividends (give earnings to stockholders) Growth Money re-invested to grow company Earn money as stockholder when you sell .price of stock appreciates (goes up)

  9. Types of Stock Cyclical Perform in relation to the economy Do well in good economy, bad in bad economy (luxuries) Defensive Stable in good and bad times Provide basic needs via product or service if people need it, it will do well.

  10. Types of Stock O-T-C/Risky Traded on lesser known (pink) markets Inexpensive/risky Blue Chip Nationally known High price/low yield Low risk/safe investments Ex: Coke, Ford, Exxon

  11. Earning Money: Dividend Common (there is also preferred) Stockholders have voting rights Board of directors elected by stockholders Can vote on major issues: issue more stock, sell co, etc. More stock you own, more votes you have more votes = more influence on corporate policy May or may not pay dividend Share profits with stockholders quarterly, semi or annually Many people Re-invest their dividends this means the money earned on dividends automatically buys more shares of stock No commission is paid for re-investing dividends

  12. Earning Money Selling you only make or lose money when you sell your stock. Capital Gain (make money)/Loss (lose money) Return on Investment (ROI) ROI = (Selling Price Cost)/Cost To calculate it, you simply take the gain of an investment (Selling Price Cost), and divide by the cost of the investment. Investing in Joe's Pizza For example, if you buy 20 shares of Joe's Pizza for $10 a share, your investment cost is $200. If you sell those shares for $250, then your ROI is ($250-200)/$200 for a total of 0.25 or 25%.

  13. EPS: Earnings per share & Stock Split Your personal piece of a company s net income Ex: co profit/# of outstanding shares $100,000/ 100,000 shs = $1.00 $100,000/ 1,000,000 shs = 0.10 Stock split Increase in number of shares of a stock Value of stock still same Usually done to make stock more affordable more people will buy, stock will increase in value

  14. Long-term Techniques Buy and Hold Most investors purchase stocks as long-term investments Stock go up and down, but over the years, overall trend of non- speculative stock is moderately up. You ride out the down times Earning income through dividends while holding stock

  15. Long-term Techniques Dollar-Cost Averaging Equal dollar amount of the same stock at regular intervals Result is usually a lower average cost per share Avoid buying at the highest price don t have to worry about timing investments perfectly Direct Investment Buying directly from a corporation (no brokerage fees) May get for below market value price Reinvesting Dividends Using dividends earned to buy more shares (avoids fees)

  16. Short term Techniques Playing the Market 1. Buying on Margin Borrow money from broker to buy stock Open a Margin account and sign contract Deposit min. $2,000.00 This is called leverage: use of borrowed money to buy securities Betting the stock will rise When you sell the stock you pay interest on the borrowed money plus a commission If stock goes down, you make up the difference If market value decreases to of original purchase, the broker can call the margin You need to put up more money in margin account or sell stock

  17. Selling Short 2. Short selling borrowing stock from the broker and sell borrowed stock Betting stock will go down in value Must replace stock you borrowed so you want stock to go down. This allows you to buy it back at lower rate and make a profit If stock rises, you lose. You need to buy it back at higher price than you borrowed it.

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